Honest Company, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Barton Katherine | Chief Growth Officer | Sale | 5,049 | $2.53 | $12,774 | 858,649 | Nov 21, 2025 |
| Winchell Stephen | Chief Innovation Officer | Sale | 10,595 | $2.60 | $27,547 | 399,662 | Nov 20, 2025 |
| Vernon Carla | Chief Executive Officer | Sale | 97,505 | $2.60 | $253,513 | 2,901,488 | Nov 20, 2025 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 5,071 | $2.60 | $13,185 | 285,808 | Nov 20, 2025 |
| Sheehey Brendan | General Counsel | Sale | 11,849 | $2.60 | $30,807 | 556,739 | Nov 20, 2025 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 4,722 | $2.60 | $12,277 | 293,424 | Nov 20, 2025 |
| Barton Katherine | Chief Growth Officer | Sale | 28,896 | $2.60 | $75,130 | 863,698 | Nov 20, 2025 |
| Ball Dorria L. | Chief People Officer | Sale | 4,767 | $2.60 | $12,394 | 262,624 | Nov 20, 2025 |
| Barton Katherine | Chief Growth Officer | Sale | 29,433 | $3.65 | $107,430 | 897,563 | Aug 21, 2025 |
| Ball Dorria L. | Chief People Officer | Sale | 4,856 | $3.65 | $17,724 | 267,391 | Aug 20, 2025 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 4,806 | $3.65 | $17,542 | 298,146 | Aug 20, 2025 |
| Vernon Carla | Chief Executive Officer | Sale | 99,328 | $3.65 | $362,547 | 2,998,993 | Aug 20, 2025 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 5,153 | $3.65 | $18,808 | 290,879 | Aug 20, 2025 |
| Sheehey Brendan | General Counsel | Sale | 12,059 | $3.65 | $44,015 | 568,588 | Aug 20, 2025 |
| Winchell Stephen | Chief Innovation Officer | Sale | 10,841 | $3.65 | $39,570 | 410,257 | Aug 20, 2025 |
| Barton Katherine | Chief Growth Officer | Sale | 6,176 | $3.89 | $24,025 | 926,996 | Aug 11, 2025 |
| Bruce Curtiss James III | Chief Financial Officer | Award / Grant | 202,880 | — | — | 202,880 | Jul 1, 2025 |
| WHITE JAMES D | — | Award / Grant | 38,252 | — | — | 322,495 | May 28, 2025 |
| Warren Jessica | — | Award / Grant | 38,252 | — | — | 1,208,310 | May 28, 2025 |
| Turner Andrea | — | Award / Grant | 38,252 | — | — | 248,070 | May 28, 2025 |
| Lynch Alissa Hsu | — | Award / Grant | 38,252 | — | — | 272,736 | May 28, 2025 |
| Hartung Jack | — | Award / Grant | 38,252 | — | — | 372,655 | May 28, 2025 |
| Gentile Susan | — | Award / Grant | 38,252 | — | — | 277,292 | May 28, 2025 |
| BAYNE KATIE J | — | Award / Grant | 38,252 | — | — | 346,262 | May 28, 2025 |
| BARKLEY MICHAEL J. | — | Award / Grant | 38,252 | — | — | 263,388 | May 28, 2025 |
| Winchell Stephen | Chief Innovation Officer | Sale | 10,746 | $5.32 | $57,169 | 421,098 | May 21, 2025 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 5,138 | $5.32 | $27,334 | 296,032 | May 21, 2025 |
| Vernon Carla | Chief Executive Officer | Sale | 98,950 | $5.32 | $526,414 | 3,098,321 | May 21, 2025 |
| Loretta David | Chief Financial Officer | Sale | 34,389 | $5.32 | $182,949 | 883,153 | May 21, 2025 |
| Sheehey Brendan | General Counsel | Sale | 12,017 | $5.32 | $63,930 | 580,647 | May 21, 2025 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 4,788 | $5.32 | $25,472 | 302,952 | May 21, 2025 |
| Barton Katherine | Chief Growth Officer | Sale | 21,389 | $5.32 | $113,789 | 933,172 | May 21, 2025 |
| Ball Dorria L. | Chief People Officer | Sale | 4,836 | $5.32 | $25,728 | 272,247 | May 21, 2025 |
| von Kunssberg Etienne | SVP, Supply Chain | Award / Grant | 115,122 | — | — | 115,122 | Mar 16, 2025 |
| Winchell Stephen | Chief Innovation Officer | Sale | 20,000 | $4.98 | $99,600 | 431,844 | Mar 12, 2025 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 37,481 | $4.87 | $182,532 | 307,740 | Mar 11, 2025 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 14,665 | $4.91 | $72,005 | 345,221 | Mar 7, 2025 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 17,758 | $4.91 | $87,192 | 301,170 | Mar 7, 2025 |
| Vernon Carla | Chief Executive Officer | Sale | 193,078 | $4.91 | $948,013 | 3,197,271 | Mar 7, 2025 |
| Sheehey Brendan | General Counsel | Sale | 24,873 | $4.91 | $122,126 | 592,664 | Mar 7, 2025 |
| Ball Dorria L. | Chief People Officer | Sale | 21,274 | $4.91 | $104,455 | 277,083 | Mar 7, 2025 |
| Winchell Stephen | EVP, Operations and R&D | Sale | 23,628 | $4.91 | $116,013 | 451,844 | Mar 7, 2025 |
| Loretta David | Chief Financial Officer | Sale | 43,211 | $4.91 | $212,166 | 917,542 | Mar 7, 2025 |
| Barton Katherine | Chief Growth Officer | Sale | 31,234 | $4.91 | $153,359 | 954,561 | Mar 7, 2025 |
| Ball Dorria L. | Chief People Officer | Award / Grant | 89,600 | — | — | 298,357 | Feb 27, 2025 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Award / Grant | 84,713 | — | — | 318,928 | Feb 27, 2025 |
| Winchell Stephen | EVP, Operations and R&D | Award / Grant | 92,859 | — | — | 475,472 | Feb 27, 2025 |
| Sheehey Brendan | General Counsel | Award / Grant | 92,859 | — | — | 617,537 | Feb 27, 2025 |
| Mayle Jonathan | SVP, Customer Sales | Award / Grant | 84,713 | — | — | 359,886 | Feb 27, 2025 |
| Barton Katherine | Chief Growth Officer | Award / Grant | 92,859 | — | — | 985,795 | Feb 27, 2025 |