Honest Company, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Vernon Carla | Chief Executive Officer | Award / Grant | 627,206 | — | — | 3,390,349 | Feb 27, 2025 |
| Lynch Alissa Hsu | — | Award / Grant | 9,348 | $7.49 | $70,017 | 234,484 | Jan 1, 2025 |
| Turner Andrea | — | Award / Grant | 9,682 | $7.49 | $72,518 | 209,818 | Jan 1, 2025 |
| Hartung Jack | — | Award / Grant | 9,348 | $7.49 | $70,017 | 334,403 | Jan 1, 2025 |
| BAYNE KATIE J | — | Award / Grant | 10,683 | $7.49 | $80,016 | 308,010 | Jan 1, 2025 |
| Warren Jessica | — | Option Exercise | 465,000 | $5.13 | $2,385,450 | 1,635,058 | Dec 10, 2024 |
| Sheehey Brendan | General Counsel | Sale | 42,138 | $8.10 | $341,318 | 524,678 | Nov 27, 2024 |
| Turner Andrea | — | Sale | 25,000 | $8.49 | $212,250 | 200,136 | Nov 25, 2024 |
| WHITE JAMES D | — | Sale | 25,000 | $7.19 | $179,750 | 284,244 | Nov 20, 2024 |
| Barton Katherine | Chief Growth Officer | Sale | 23,884 | $7.10 | $169,576 | 892,936 | Nov 20, 2024 |
| Vernon Carla | Chief Executive Officer | Sale | 65,176 | $7.10 | $462,750 | 2,763,143 | Nov 20, 2024 |
| Sheehey Brendan | General Counsel | Sale | 8,392 | $7.10 | $59,583 | 516,816 | Nov 20, 2024 |
| Loretta David | Chief Financial Officer | Sale | 27,004 | $7.10 | $191,728 | 960,753 | Nov 20, 2024 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 1,515 | $7.10 | $10,757 | 234,215 | Nov 20, 2024 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 2,332 | $7.10 | $16,557 | 275,173 | Nov 20, 2024 |
| Winchell Stephen | EVP, Operations and R&D | Sale | 7,123 | $7.10 | $50,573 | 382,613 | Nov 20, 2024 |
| Sheehey Brendan | General Counsel | Sale | 55,000 | $6.97 | $383,350 | 517,861 | Nov 18, 2024 |
| Winchell Stephen | EVP, Operations and R&D | Sale | 25,000 | $7.08 | $177,000 | 389,736 | Nov 18, 2024 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 21,000 | $6.50 | $136,500 | 277,505 | Nov 15, 2024 |
| Dahnke Scott Arnold | — | Sale | 2,300,000 | $3.50 | $8,050,000 | 9,869,803 | Sep 18, 2024 |
| Winchell Stephen | EVP, Operations and R&D | Sale | 6,938 | $4.28 | $29,695 | 414,736 | Aug 21, 2024 |
| Loretta David | Chief Financial Officer | Sale | 75,656 | $4.28 | $323,808 | 987,757 | Aug 21, 2024 |
| Vernon Carla | Chief Executive Officer | Sale | 52,751 | $4.28 | $225,774 | 2,828,319 | Aug 21, 2024 |
| Barton Katherine | Chief Growth Officer | Sale | 16,185 | $4.28 | $69,272 | 916,820 | Aug 21, 2024 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 1,481 | $4.28 | $6,339 | 235,730 | Aug 21, 2024 |
| Sheehey Brendan | General Counsel | Sale | 8,176 | $4.28 | $34,993 | 517,861 | Aug 21, 2024 |
| Mayle Jonathan | SVP, Customer Sales | Sale | 8,865 | $4.28 | $37,942 | 298,505 | Aug 21, 2024 |
| WHITE JAMES D | — | Sale | 70,000 | $3.98 | $278,600 | 309,244 | Aug 13, 2024 |
| BARKLEY MICHAEL J. | — | Award / Grant | 60,569 | — | — | 225,136 | May 22, 2024 |
| Hartung Jack | — | Award / Grant | 60,569 | — | — | 325,055 | May 22, 2024 |
| Gentile Susan | — | Award / Grant | 60,569 | — | — | 239,040 | May 22, 2024 |
| WHITE JAMES D | — | Award / Grant | 60,569 | — | — | 379,244 | May 22, 2024 |
| Warren Jessica | — | Award / Grant | 60,569 | — | — | 1,170,058 | May 22, 2024 |
| Turner Andrea | — | Award / Grant | 60,569 | — | — | 225,136 | May 22, 2024 |
| Lynch Alissa Hsu | — | Award / Grant | 60,569 | — | — | 225,136 | May 22, 2024 |
| Honest Company, Inc. | — | Award / Grant | 60,569 | — | — | 225,136 | May 22, 2024 |
| BAYNE KATIE J | — | Award / Grant | 60,569 | — | — | 297,327 | May 22, 2024 |
| Sheehey Brendan | General Counsel | Sale | 8,583 | $2.77 | $23,775 | 526,037 | May 21, 2024 |
| Vernon Carla | Chief Executive Officer | Sale | 43,317 | $2.77 | $119,988 | 2,881,070 | May 21, 2024 |
| Winchell Stephen | EVP, Operations and R&D | Sale | 7,283 | $2.77 | $20,174 | 421,674 | May 21, 2024 |
| Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sale | 10,047 | $2.77 | $27,830 | 237,211 | May 21, 2024 |
| Barton Katherine | Chief Growth Officer | Sale | 67,930 | $2.77 | $188,166 | 933,005 | May 21, 2024 |
| Warren Jessica | Chief Creative Officer | Sale | 253,815 | $2.99 | $758,907 | 1,109,489 | Apr 17, 2024 |
| Vernon Carla | Chief Executive Officer | Sale | 209,160 | $4.16 | $870,106 | 2,924,387 | Mar 18, 2024 |
| Sheehey Brendan | General Counsel | Sale | 21,152 | $3.24 | $68,532 | 534,620 | Mar 7, 2024 |
| Warren Jessica | Chief Creative Officer | Sale | 23,324 | $3.24 | $75,570 | 1,905,237 | Mar 7, 2024 |
| Winchell Stephen | EVP, Operations and R&D | Sale | 19,665 | $3.24 | $63,715 | 428,957 | Mar 7, 2024 |
| Warren Jessica | Chief Creative Officer | Award / Grant | 963,494 | — | — | 1,928,561 | Feb 29, 2024 |
| Loretta David | Chief Financial Officer | Award / Grant | 236,056 | — | — | 1,063,413 | Feb 29, 2024 |
| Barton Katherine | Chief Growth Officer | Award / Grant | 157,370 | — | — | 1,000,935 | Feb 29, 2024 |