HARLEY-DAVIDSON, INC. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| O'Sullivan Coyne Edel M. | Chief Commercial Officer | Tax Withholding | 2,536 | $33.88 | $85,920 | 7,313 | Feb 5, 2024 |
| Root Jonathan R | Chief Financial Officer | Tax Withholding | 2,148 | $33.88 | $72,774 | 12,865 | Feb 5, 2024 |
| Krause Paul J | VP, Chief Legal Officer | Tax Withholding | 2,281 | $33.88 | $77,280 | 16,842 | Feb 5, 2024 |
| KORNETZKE MARK R | — | Tax Withholding | 506 | $34.19 | $17,300 | 3,462 | Feb 3, 2024 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 944 | $34.19 | $32,275 | 6,825 | Feb 3, 2024 |
| Koval Glen | VP Motorcycle Development | Tax Withholding | 765 | $34.19 | $26,155 | 4,073 | Feb 3, 2024 |
| Root Jonathan R | Chief Financial Officer | Option Exercise | 1,669 | — | — | 8,594 | Feb 3, 2024 |
| Krause Paul J | VP, Chief Legal Officer | Option Exercise | 1,616 | — | — | 12,949 | Feb 3, 2024 |
| Termaat Tori | Chief Human Resources Officer | Option Exercise | 1,212 | — | — | 7,678 | Feb 3, 2024 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 1,610 | $34.22 | $55,094 | 585,660 | Jan 9, 2024 |
| ZEITZ JOCHEN | President and CEO | Option Exercise | 5,770 | — | — | 584,112 | Dec 9, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $26.78 | $69,923 | 578,342 | Nov 9, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $30.39 | $79,348 | 575,183 | Oct 9, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $33.53 | $87,547 | 572,024 | Sep 9, 2023 |
| Sylvester Maryrose | — | Other | 1,321 | — | — | 17,553 | Aug 17, 2023 |
| Sylvester Maryrose | — | Other | 1,321 | — | — | 18,650 | Aug 17, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $35.35 | $92,299 | 568,866 | Aug 9, 2023 |
| Masood Rafeh | — | Purchase | 1,302 | $38.40 | $49,997 | 2,637 | Aug 1, 2023 |
| Sylvester Maryrose | — | Other | 13,738 | — | — | 19,971 | Jul 31, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $34.80 | $90,863 | 565,707 | Jul 9, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $33.73 | $88,069 | 562,548 | Jun 9, 2023 |
| LINEBARGER NORMAN THOMAS | — | Award / Grant | 4,331 | — | — | 20,239 | May 18, 2023 |
| FARLEY JR JAMES D | — | Award / Grant | 3,435 | — | — | 12,435 | May 18, 2023 |
| ANDERSON R JOHN | — | Option Exercise | 3,591 | — | — | 17,300 | May 12, 2023 |
| Sylvester Maryrose | — | Option Exercise | 3,591 | — | — | 33,709 | May 12, 2023 |
| FARLEY JR JAMES D | — | Option Exercise | 3,591 | — | — | 9,000 | May 12, 2023 |
| Alstead Troy | — | Option Exercise | 3,591 | — | — | 26,634 | May 12, 2023 |
| LINEBARGER NORMAN THOMAS | — | Option Exercise | 3,591 | — | — | 15,908 | May 12, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $35.41 | $92,456 | 559,389 | May 9, 2023 |
| O'Sullivan Coyne Edel M. | Chief Commercial Officer | Tax Withholding | 529 | $34.24 | $18,113 | 3,192 | May 4, 2023 |
| Krause Paul J | VP, Chief Legal Officer | Tax Withholding | 439 | $37.10 | $16,287 | 11,333 | Apr 29, 2023 |
| ZEITZ JOCHEN | President and CEO | Option Exercise | 5,770 | — | — | 558,842 | Apr 9, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 2,611 | $41.31 | $107,860 | 553,072 | Mar 9, 2023 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 28,193 | $47.82 | $1,348,189 | 549,913 | Feb 9, 2023 |
| Koval Glen | VP Motorcycle Development | Tax Withholding | 560 | $47.82 | $26,779 | 2,788 | Feb 9, 2023 |
| Root Jonathan R | SVP - HDFSI | Option Exercise | 1,307 | — | — | 6,781 | Feb 9, 2023 |
| Krause Paul J | VP, Chief Legal Officer | Option Exercise | 1,661 | — | — | 10,930 | Feb 9, 2023 |
| KORNETZKE MARK R | — | Tax Withholding | 335 | $47.82 | $16,020 | 2,614 | Feb 9, 2023 |
| Termaat Tori | Chief Human Resources Officer | Option Exercise | 1,123 | — | — | 6,848 | Feb 9, 2023 |
| Goetter Gina M | Chief Financial Officer | Option Exercise | 2,369 | — | — | 6,129 | Feb 9, 2023 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 607 | $47.82 | $29,027 | 5,082 | Feb 9, 2023 |
| O'Sullivan Coyne Edel M. | Chief Commercial Officer | Option Exercise | 1,753 | — | — | 2,811 | Feb 9, 2023 |
| Root Jonathan R | SVP - HDFSI | Sale | 2,239 | $50.17 | $112,331 | 5,474 | Feb 6, 2023 |
| Krause Paul J | VP, Chief Legal Officer | Tax Withholding | 247 | $51.31 | $12,674 | 9,269 | Feb 5, 2023 |
| KORNETZKE MARK R | — | Option Exercise | 1,642 | — | — | 2,509 | Feb 5, 2023 |
| Root Jonathan R | SVP - HDFSI | Option Exercise | 1,668 | — | — | 7,832 | Feb 5, 2023 |
| Goetter Gina M | Chief Financial Officer | Tax Withholding | 905 | $51.31 | $46,436 | 3,760 | Feb 3, 2023 |
| Krishnan Jagdish | Chief Digital Officer | Option Exercise | 2,686 | — | — | 4,565 | Feb 3, 2023 |
| Koval Glen | VP Motorcycle Development | Tax Withholding | 180 | $51.31 | $9,236 | 1,587 | Feb 3, 2023 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 453 | $51.31 | $23,243 | 5,394 | Feb 3, 2023 |