HARLEY-DAVIDSON, INC. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Date |
|---|---|---|---|---|---|---|
| Mansfield Luke Christopher | Chief Commercial Officer | Sale | 11,500 | $23.21 | $266,915 | Nov 20, 2025 |
| Do Charles | Sr. Vice President, HDFSI | Option Exercise | 4,655 | — | — | Oct 31, 2025 |
| NOVA DANIEL J | — | Award / Grant | 2,863 | — | — | Sep 24, 2025 |
| Masood Rafeh | — | Purchase | 2,068 | $24.06 | $49,756 | Aug 5, 2025 |
| Sylvester Maryrose | — | Option Exercise | 4,188 | — | — | May 16, 2025 |
| Golston Allan C. | — | Option Exercise | 2,095 | — | — | May 16, 2025 |
| FARLEY JR JAMES D | — | Option Exercise | 4,188 | — | — | May 16, 2025 |
| Alstead Troy | — | Option Exercise | 4,188 | — | — | May 16, 2025 |
| LINEBARGER NORMAN THOMAS | — | Award / Grant | 4,415 | — | — | May 14, 2025 |
| Flees Lori Ann | — | Award / Grant | 2,208 | — | — | May 14, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Sale | 3,400 | $25.96 | $88,264 | Feb 13, 2025 |
| ZEITZ JOCHEN | President and CEO | Option Exercise | 45,309 | — | — | Feb 9, 2025 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 529 | $26.82 | $14,188 | Feb 9, 2025 |
| Root Jonathan R | CFO and President, Commercial | Option Exercise | 1,185 | — | — | Feb 9, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Tax Withholding | 395 | $26.82 | $10,594 | Feb 9, 2025 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 611 | $26.82 | $16,387 | Feb 9, 2025 |
| Krause Paul J | Chief Legal Officer | Option Exercise | 1,662 | — | — | Feb 9, 2025 |
| Koval Glen | SVP Motorcycle Development | Tax Withholding | 362 | $26.82 | $9,709 | Feb 9, 2025 |
| KORNETZKE MARK R | — | Option Exercise | 1,055 | — | — | Feb 9, 2025 |
| Termaat Tori | Chief Human Resources Officer | Award / Grant | 4,550 | — | — | Feb 6, 2025 |
| Root Jonathan R | CFO and President, Commercial | Award / Grant | 5,298 | — | — | Feb 6, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Award / Grant | 4,986 | — | — | Feb 6, 2025 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 2,515 | $26.72 | $67,201 | Feb 6, 2025 |
| Krause Paul J | Chief Legal Officer | Award / Grant | 6,731 | — | — | Feb 6, 2025 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 23,345 | $26.82 | $626,113 | Feb 5, 2025 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 793 | $26.82 | $21,268 | Feb 5, 2025 |
| Root Jonathan R | CFO and President, Commercial | Option Exercise | 3,168 | — | — | Feb 5, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Tax Withholding | 775 | $26.82 | $20,786 | Feb 5, 2025 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 1,113 | $26.82 | $29,851 | Feb 5, 2025 |
| Krause Paul J | Chief Legal Officer | Option Exercise | 2,243 | — | — | Feb 5, 2025 |
| Koval Glen | SVP Motorcycle Development | Tax Withholding | 510 | $26.82 | $13,678 | Feb 5, 2025 |
| KORNETZKE MARK R | — | Tax Withholding | 683 | $26.82 | $18,318 | Feb 5, 2025 |
| Do Charles | Sr. Vice President, HDFSI | Option Exercise | 1,534 | — | — | Feb 5, 2025 |
| ZEITZ JOCHEN | President and CEO | Gift | 27,346 | — | — | Nov 28, 2024 |
| Sylvester Maryrose | — | Sale | 4,278 | $32.25 | $137,966 | Oct 30, 2024 |
| Alstead Troy | — | Option Exercise | 4,412 | — | — | May 17, 2024 |
| FARLEY JR JAMES D | — | Option Exercise | 4,412 | — | — | May 17, 2024 |
| LINEBARGER NORMAN THOMAS | — | Option Exercise | 4,412 | — | — | May 17, 2024 |
| Golston Allan C. | — | Option Exercise | 2,207 | — | — | May 17, 2024 |
| Sylvester Maryrose | — | Option Exercise | 4,412 | — | — | May 17, 2024 |
| FARLEY JR JAMES D | — | Award / Grant | 1,624 | — | — | May 16, 2024 |
| Root Jonathan R | Chief Financial Officer | Option Exercise | 1,308 | — | — | Feb 9, 2024 |
| Koval Glen | VP Motorcycle Development | Tax Withholding | 306 | $36.85 | $11,276 | Feb 9, 2024 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 419 | $36.85 | $15,440 | Feb 9, 2024 |
| Krause Paul J | VP, Chief Legal Officer | Tax Withholding | 532 | $36.85 | $19,604 | Feb 9, 2024 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 582 | $36.85 | $21,447 | Feb 9, 2024 |
| KORNETZKE MARK R | — | Option Exercise | 1,296 | — | — | Feb 9, 2024 |
| O'Sullivan Coyne Edel M. | Chief Commercial Officer | Tax Withholding | 616 | $36.85 | $22,700 | Feb 9, 2024 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 18,101 | $36.85 | $667,022 | Feb 9, 2024 |
| Krishnan Jagdish | Chief Digital Officer | Option Exercise | 11,267 | — | — | Feb 5, 2024 |