HARLEY-DAVIDSON, INC. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Mansfield Luke Christopher | Chief Commercial Officer | Sale | 11,500 | $23.21 | $266,915 | 12,055 | Nov 20, 2025 |
| Do Charles | Sr. Vice President, HDFSI | Option Exercise | 4,655 | — | — | 5,802 | Oct 31, 2025 |
| NOVA DANIEL J | — | Award / Grant | 2,863 | — | — | 2,863 | Sep 24, 2025 |
| Masood Rafeh | — | Purchase | 2,068 | $24.06 | $49,756 | 4,705 | Aug 5, 2025 |
| Sylvester Maryrose | — | Option Exercise | 4,188 | — | — | 21,875 | May 16, 2025 |
| Golston Allan C. | — | Option Exercise | 2,095 | — | — | 4,302 | May 16, 2025 |
| FARLEY JR JAMES D | — | Option Exercise | 4,188 | — | — | 22,659 | May 16, 2025 |
| Alstead Troy | — | Option Exercise | 4,188 | — | — | 35,234 | May 16, 2025 |
| LINEBARGER NORMAN THOMAS | — | Award / Grant | 4,415 | — | — | 29,066 | May 14, 2025 |
| Flees Lori Ann | — | Award / Grant | 2,208 | — | — | 7,208 | May 14, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Sale | 3,400 | $25.96 | $88,264 | 23,555 | Feb 13, 2025 |
| ZEITZ JOCHEN | President and CEO | Option Exercise | 45,309 | — | — | 675,596 | Feb 9, 2025 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 529 | $26.82 | $14,188 | 12,160 | Feb 9, 2025 |
| Root Jonathan R | CFO and President, Commercial | Option Exercise | 1,185 | — | — | 22,542 | Feb 9, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Tax Withholding | 395 | $26.82 | $10,594 | 26,197 | Feb 9, 2025 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 611 | $26.82 | $16,387 | 26,759 | Feb 9, 2025 |
| Krause Paul J | Chief Legal Officer | Option Exercise | 1,662 | — | — | 25,247 | Feb 9, 2025 |
| Koval Glen | SVP Motorcycle Development | Tax Withholding | 362 | $26.82 | $9,709 | 8,428 | Feb 9, 2025 |
| KORNETZKE MARK R | — | Option Exercise | 1,055 | — | — | 7,137 | Feb 9, 2025 |
| Termaat Tori | Chief Human Resources Officer | Award / Grant | 4,550 | — | — | 13,873 | Feb 6, 2025 |
| Root Jonathan R | CFO and President, Commercial | Award / Grant | 5,298 | — | — | 21,995 | Feb 6, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Award / Grant | 4,986 | — | — | 27,086 | Feb 6, 2025 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 2,515 | $26.72 | $67,201 | 25,323 | Feb 6, 2025 |
| Krause Paul J | Chief Legal Officer | Award / Grant | 6,731 | — | — | 26,852 | Feb 6, 2025 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 23,345 | $26.82 | $626,113 | 630,287 | Feb 5, 2025 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 793 | $26.82 | $21,268 | 9,323 | Feb 5, 2025 |
| Root Jonathan R | CFO and President, Commercial | Option Exercise | 3,168 | — | — | 17,794 | Feb 5, 2025 |
| Mansfield Luke Christopher | Chief Commercial Officer | Tax Withholding | 775 | $26.82 | $20,786 | 22,100 | Feb 5, 2025 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 1,113 | $26.82 | $29,851 | 19,549 | Feb 5, 2025 |
| Krause Paul J | Chief Legal Officer | Option Exercise | 2,243 | — | — | 21,295 | Feb 5, 2025 |
| Koval Glen | SVP Motorcycle Development | Tax Withholding | 510 | $26.82 | $13,678 | 6,717 | Feb 5, 2025 |
| KORNETZKE MARK R | — | Tax Withholding | 683 | $26.82 | $18,318 | 6,082 | Feb 5, 2025 |
| Do Charles | Sr. Vice President, HDFSI | Option Exercise | 1,534 | — | — | 1,717 | Feb 5, 2025 |
| ZEITZ JOCHEN | President and CEO | Gift | 27,346 | — | — | 589,681 | Nov 28, 2024 |
| Sylvester Maryrose | — | Sale | 4,278 | $32.25 | $137,966 | 17,687 | Oct 30, 2024 |
| Alstead Troy | — | Option Exercise | 4,412 | — | — | 31,046 | May 17, 2024 |
| FARLEY JR JAMES D | — | Option Exercise | 4,412 | — | — | 18,471 | May 17, 2024 |
| LINEBARGER NORMAN THOMAS | — | Option Exercise | 4,412 | — | — | 24,651 | May 17, 2024 |
| Golston Allan C. | — | Option Exercise | 2,207 | — | — | 2,207 | May 17, 2024 |
| Sylvester Maryrose | — | Option Exercise | 4,412 | — | — | 21,965 | May 17, 2024 |
| FARLEY JR JAMES D | — | Award / Grant | 1,624 | — | — | 14,059 | May 16, 2024 |
| Root Jonathan R | Chief Financial Officer | Option Exercise | 1,308 | — | — | 14,173 | Feb 9, 2024 |
| Koval Glen | VP Motorcycle Development | Tax Withholding | 306 | $36.85 | $11,276 | 5,862 | Feb 9, 2024 |
| Termaat Tori | Chief Human Resources Officer | Tax Withholding | 419 | $36.85 | $15,440 | 7,929 | Feb 9, 2024 |
| Krause Paul J | VP, Chief Legal Officer | Tax Withholding | 532 | $36.85 | $19,604 | 17,972 | Feb 9, 2024 |
| Krishnan Jagdish | Chief Digital Officer | Tax Withholding | 582 | $36.85 | $21,447 | 17,494 | Feb 9, 2024 |
| KORNETZKE MARK R | — | Option Exercise | 1,296 | — | — | 5,418 | Feb 9, 2024 |
| O'Sullivan Coyne Edel M. | Chief Commercial Officer | Tax Withholding | 616 | $36.85 | $22,700 | 8,451 | Feb 9, 2024 |
| ZEITZ JOCHEN | President and CEO | Tax Withholding | 18,101 | $36.85 | $667,022 | 617,027 | Feb 9, 2024 |
| Krishnan Jagdish | Chief Digital Officer | Option Exercise | 11,267 | — | — | 18,092 | Feb 5, 2024 |