MediaAlpha, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 2,702 | $12.78 | $34,532 | 579,851 | Feb 15, 2025 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 2,311,400 | Feb 15, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax Withholding | 2,717 | $12.78 | $34,723 | 255,851 | Feb 15, 2025 |
| Nonko Eugene | See Remarks | Option Exercise | 18,294 | — | — | 1,550,228 | Feb 15, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Option Exercise | 509 | — | — | 257,676 | Nov 15, 2024 |
| Nonko Eugene | See Remarks | Option Exercise | 18,294 | — | — | 1,531,934 | Nov 15, 2024 |
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 5,257 | $12.37 | $65,029 | 583,304 | Nov 15, 2024 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 2,293,106 | Nov 15, 2024 |
| Nonko Eugene | See Remarks | Sale | 72,000 | $20.67 | $1,488,240 | 1,550,990 | Oct 30, 2024 |
| Yi Steven | See Remarks | Sale | 72,000 | $20.66 | $1,487,520 | 2,312,162 | Oct 30, 2024 |
| Nonko Eugene | See Remarks | Option Exercise | 18,294 | — | — | 1,622,990 | Aug 15, 2024 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 2,384,162 | Aug 15, 2024 |
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 4,366 | $16.97 | $74,091 | 582,635 | Aug 15, 2024 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Option Exercise | 1,366 | — | — | 260,010 | Aug 15, 2024 |
| Nonko Eugene | See Remarks | Other | 133,671 | $16.14 | $2,157,450 | 1,738,367 | Aug 2, 2024 |
| Sweet Lara | — | Award / Grant | 8,850 | — | — | 75,557 | May 16, 2024 |
| VRABECK KATHY P | — | Award / Grant | 8,850 | — | — | 75,557 | May 16, 2024 |
| Arasu Venmal (Raji) | — | Award / Grant | 8,850 | — | — | 75,557 | May 16, 2024 |
| Thompson Patrick Ryan | See Remarks | Option Exercise | 9,772 | — | — | 596,121 | May 15, 2024 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax Withholding | 182 | $18.99 | $3,456 | 259,390 | May 15, 2024 |
| Nonko Eugene | See Remarks | Option Exercise | 18,293 | — | — | 1,872,038 | May 15, 2024 |
| Yi Steven | See Remarks | Option Exercise | 18,293 | — | — | 2,365,868 | May 15, 2024 |
| INSIGNIA A QL HOLDINGS, LLC | — | Other | 2,539,800 | — | — | 3,234,894 | May 10, 2024 |
| WHITE MOUNTAINS INSURANCE GROUP LTD | — | Sale | 5,000,200 | $19.00 | $95,003,800 | 17,856,614 | May 7, 2024 |
| Yi Steven | See Remarks | Award / Grant | 43,750 | — | — | 2,347,575 | Mar 15, 2024 |
| Nonko Eugene | See Remarks | Award / Grant | 43,750 | — | — | 1,853,745 | Mar 15, 2024 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Award / Grant | 103,350 | — | — | 258,184 | Mar 15, 2024 |
| Thompson Patrick Ryan | See Remarks | Award / Grant | 177,500 | — | — | 586,349 | Mar 15, 2024 |
| INSIGNIA QL HOLDINGS, LLC | — | Sale | 2,950,000 | $19.85 | $58,557,500 | 50,000 | Mar 12, 2024 |
| INSIGNIA QL HOLDINGS, LLC | — | Other | 3,000,000 | — | — | 5,774,694 | Mar 1, 2024 |
| Nonko Eugene | See Remarks | Option Exercise | 18,294 | — | — | 1,512,195 | Feb 15, 2024 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 2,006,025 | Feb 15, 2024 |
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 3,253 | $15.29 | $49,738 | 408,849 | Feb 15, 2024 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Option Exercise | 509 | — | — | 153,776 | Feb 15, 2024 |
| Yi Steven | See Remarks | Award / Grant | 12,150 | — | — | 1,987,731 | Dec 15, 2023 |
| Nonko Eugene | See Remarks | Award / Grant | 12,150 | — | — | 1,493,901 | Dec 15, 2023 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 1,975,581 | Nov 15, 2023 |
| Nonko Eugene | See Remarks | Option Exercise | 18,294 | — | — | 1,481,751 | Nov 15, 2023 |
| Thompson Patrick Ryan | See Remarks | Option Exercise | 9,772 | — | — | 414,215 | Nov 15, 2023 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax Withholding | 2,263 | $9.56 | $21,634 | 155,029 | Nov 15, 2023 |
| Arasu Venmal (Raji) | — | Option Exercise | 1,316 | — | — | 66,707 | Oct 30, 2023 |
| VRABECK KATHY P | — | Option Exercise | 1,316 | — | — | 66,707 | Oct 30, 2023 |
| Sweet Lara | — | Option Exercise | 1,316 | — | — | 66,707 | Oct 30, 2023 |
| Yi Steven | See Remarks | Option Exercise | 153,154 | — | — | 1,957,287 | Oct 30, 2023 |
| Nonko Eugene | See Remarks | Option Exercise | 153,154 | — | — | 1,463,457 | Oct 30, 2023 |
| Yi Steven | See Remarks | Award / Grant | 14,100 | — | — | 1,804,133 | Sep 15, 2023 |
| Nonko Eugene | See Remarks | Award / Grant | 14,100 | — | — | 1,310,303 | Sep 15, 2023 |
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 5,257 | $8.77 | $46,104 | 386,126 | Aug 15, 2023 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Option Exercise | 6,544 | — | — | 151,453 | Aug 15, 2023 |
| Nonko Eugene | See Remarks | Option Exercise | 18,294 | — | — | 1,296,203 | Aug 15, 2023 |