MediaAlpha, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Nonko Eugene | — | Sale | 6,700 | $12.65 | $84,755 | 1,576,220 | Dec 31, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $12.94 | $103,520 | 2,831,330 | Dec 29, 2025 |
| Nonko Eugene | — | Sale | 6,700 | $12.67 | $84,889 | 1,582,920 | Dec 23, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $12.68 | $101,440 | 2,863,330 | Dec 22, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $12.88 | $103,040 | 2,895,330 | Dec 17, 2025 |
| Nonko Eugene | — | Sale | 5,400 | $12.74 | $68,796 | 1,052,248 | Dec 15, 2025 |
| Cramer Keith | Chief Revenue Officer | Sale | 10,000 | $12.83 | $128,300 | 187,169 | Dec 15, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sale | 5,000 | $13.16 | $65,800 | 441,783 | Dec 12, 2025 |
| Yeh Kuanling Amy | Chief Technology Officer | Sale | 3,000 | $13.16 | $39,480 | 399,662 | Dec 10, 2025 |
| Nonko Eugene | — | Sale | 5,400 | $13.33 | $71,982 | 1,068,448 | Dec 10, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $13.28 | $106,240 | 2,911,330 | Dec 8, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $12.57 | $100,560 | 2,935,330 | Dec 1, 2025 |
| Nonko Eugene | — | Sale | 2,201 | $13.64 | $30,022 | 1,079,248 | Dec 1, 2025 |
| Nonko Eugene | — | Sale | 6,700 | $11.93 | $79,931 | 1,676,720 | Nov 25, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $12.48 | $99,840 | 2,951,330 | Nov 24, 2025 |
| Yi Steven | See Remarks | Sale | 8,000 | $12.31 | $98,480 | 2,991,330 | Nov 19, 2025 |
| Nonko Eugene | — | Sale | 6,700 | $12.33 | $82,611 | 1,696,820 | Nov 19, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax Withholding | 2,542 | $12.42 | $31,572 | 452,007 | Nov 15, 2025 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 2,999,330 | Nov 15, 2025 |
| Thompson Patrick Ryan | See Remarks | Option Exercise | 9,772 | — | — | 904,363 | Nov 15, 2025 |
| Yeh Kuanling Amy | Chief Technology Officer | Option Exercise | 5,303 | — | — | 409,859 | Nov 15, 2025 |
| Nonko Eugene | — | Option Exercise | 18,294 | — | — | 1,127,848 | Nov 15, 2025 |
| Cramer Keith | Chief Revenue Officer | Option Exercise | 4,472 | — | — | 197,169 | Nov 15, 2025 |
| Jones Ramon | — | Award / Grant | 7,250 | — | — | 7,250 | Nov 11, 2025 |
| Yi Steven | See Remarks | Option Exercise | 18,294 | — | — | 2,981,036 | Aug 15, 2025 |
| Yeh Kuanling Amy | Chief Technology Officer | Option Exercise | 5,210 | — | — | 395,241 | Aug 15, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax Withholding | 5,224 | $10.14 | $52,971 | 453,502 | Aug 15, 2025 |
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 8,333 | $10.14 | $84,497 | 894,591 | Aug 15, 2025 |
| Nonko Eugene | — | Option Exercise | 18,294 | — | — | 1,109,554 | Aug 15, 2025 |
| Cramer Keith | Chief Revenue Officer | Option Exercise | 4,472 | — | — | 182,185 | Aug 15, 2025 |
| VRABECK KATHY P | — | Purchase | 31,000 | $9.60 | $297,600 | 129,657 | Aug 12, 2025 |
| Cramer Keith | Chief Revenue Officer | Sale | 4,916 | $11.31 | $55,600 | 191,953 | Aug 12, 2025 |
| Nonko Eugene | — | Award / Grant | 70,100 | — | — | 1,091,260 | Jul 15, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax Withholding | 2,342 | $10.39 | $24,333 | 471,343 | May 15, 2025 |
| Cramer Keith | Chief Revenue Officer | Option Exercise | 5,209 | — | — | 187,094 | May 15, 2025 |
| Nonko Eugene | See Remarks | Option Exercise | 18,293 | — | — | 1,021,160 | May 15, 2025 |
| Thompson Patrick Ryan | See Remarks | Tax Withholding | 5,257 | $10.39 | $54,620 | 919,320 | May 15, 2025 |
| Yi Steven | See Remarks | Option Exercise | 18,293 | — | — | 2,962,742 | May 15, 2025 |
| VRABECK KATHY P | — | Award / Grant | 23,100 | — | — | 98,657 | May 14, 2025 |
| Hunt Bradley William | — | Award / Grant | 23,100 | — | — | 25,450 | May 14, 2025 |
| Arasu Venmal (Raji) | — | Award / Grant | 23,100 | — | — | 98,657 | May 14, 2025 |
| Sweet Lara | — | Award / Grant | 23,100 | — | — | 98,657 | May 14, 2025 |
| Hunt Bradley William | — | Award / Grant | 2,350 | — | — | 2,350 | Mar 31, 2025 |
| Thompson Patrick Ryan | See Remarks | Award / Grant | 338,800 | — | — | 918,651 | Mar 15, 2025 |
| Cramer Keith | Chief Revenue Officer | Award / Grant | 166,900 | — | — | 181,885 | Mar 15, 2025 |
| Yi Steven | See Remarks | Award / Grant | 606,800 | — | — | 2,918,200 | Mar 15, 2025 |
| Nonko Eugene | See Remarks | Award / Grant | 26,249 | — | — | 1,002,867 | Mar 15, 2025 |
| COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Award / Grant | 212,400 | — | — | 465,939 | Mar 15, 2025 |
| Nonko Eugene | See Remarks | Other | 425,880 | — | — | 1,703,520 | Feb 26, 2025 |
| Cramer Keith | Chief Revenue Officer | Option Exercise | 5,209 | — | — | 5,209 | Feb 15, 2025 |