MediaAlpha, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Yeh Kuanling Amy | See Remarks | Sale | 10,000 | $44.50 | $445,000 | 12,930 | Jun 25, 2021 |
| Mikalis Brian | See Remarks | C | 8,498 | — | — | 23,133 | Jun 21, 2021 |
| Yeh Kuanling Amy | See Remarks | C | 9,000 | — | — | 31,930 | Jun 17, 2021 |
| Topjian Serge | VICE PRESIDENT, MEDIA | Sale | 11,657 | $39.21 | $457,071 | 3,657 | Jun 17, 2021 |
| Sweetser Jeff | See Remarks | Sale | 8,000 | $39.21 | $313,680 | 15,314 | Jun 17, 2021 |
| Cramer Keith | See Remarks | C | 11,750 | — | — | 30,652 | Jun 17, 2021 |
| Nonko Eugene | See Remarks | Sale | 1,138 | $41.81 | $47,580 | 239,639 | May 28, 2021 |
| Yi Steven | See Remarks | Sale | 26,717 | $40.39 | $1,079,100 | 264,348 | May 28, 2021 |
| Yi Steven | See Remarks | Sale | 800 | $40.02 | $32,016 | 305,492 | May 26, 2021 |
| Nonko Eugene | See Remarks | Sale | 825 | $40.02 | $33,017 | 305,467 | May 26, 2021 |
| Sinanyan Tigran | See Remarks | Sale | 4,145 | $40.56 | $168,121 | 11,122 | May 24, 2021 |
| Yeh Kuanling Amy | See Remarks | Sale | 7,699 | $39.61 | $304,957 | 22,930 | May 21, 2021 |
| Perine Robert | VICE PRESIDENT, PRODUCT | Sale | 4,100 | $37.42 | $153,422 | 11,214 | May 19, 2021 |
| Wang Ambrose | CO-FOUNDER | Sale | 7,105 | $38.32 | $272,264 | 23,524 | May 18, 2021 |
| Cramer Keith | See Remarks | Sale | 6,622 | $35.01 | $231,836 | 18,902 | May 17, 2021 |
| Mikalis Brian | See Remarks | Sale | 2,662 | $34.80 | $92,638 | 17,757 | May 17, 2021 |
| Yi Steven | See Remarks | Option Exercise | 153,146 | — | — | 306,292 | Apr 30, 2021 |
| Yeh Kuanling Amy | See Remarks | Option Exercise | 15,315 | — | — | 30,629 | Apr 30, 2021 |
| Wang Ambrose | CO-FOUNDER | Option Exercise | 15,315 | — | — | 30,629 | Apr 30, 2021 |
| VRABECK KATHY P | — | Option Exercise | 1,316 | — | — | 2,631 | Apr 30, 2021 |
| Topjian Serge | VICE PRESIDENT, MEDIA | Option Exercise | 7,657 | — | — | 15,314 | Apr 30, 2021 |
| Sweetser Jeff | See Remarks | Option Exercise | 7,657 | — | — | 15,314 | Apr 30, 2021 |
| Sweet Lara | — | Option Exercise | 1,316 | — | — | 2,631 | Apr 30, 2021 |
| Sinanyan Tigran | See Remarks | Option Exercise | 7,657 | — | — | 15,314 | Apr 30, 2021 |
| Perine Robert | VICE PRESIDENT, PRODUCT | Option Exercise | 7,657 | — | — | 15,314 | Apr 30, 2021 |
| Nonko Eugene | See Remarks | Option Exercise | 153,146 | — | — | 306,292 | Apr 30, 2021 |
| Mikalis Brian | See Remarks | Option Exercise | 10,210 | — | — | 20,419 | Apr 30, 2021 |
| Cramer Keith | See Remarks | Option Exercise | 12,762 | — | — | 25,524 | Apr 30, 2021 |
| Arasu Venmal (Raji) | — | Option Exercise | 1,316 | — | — | 2,631 | Apr 30, 2021 |
| Martinez Lance | GENERAL COUNSEL AND SECRETARY | Option Exercise | 10,210 | — | — | 20,419 | Apr 30, 2021 |
| Yi Steven | See Remarks | C | 643,844 | — | — | 643,844 | Mar 23, 2021 |
| Yeh Kuanling Amy | See Remarks | Sale | 39,848 | $44.62 | $1,778,018 | 15,314 | Mar 23, 2021 |
| Wang Ambrose | CO-FOUNDER | Sale | 169,735 | $44.62 | $7,573,576 | — | Mar 23, 2021 |
| Topjian Serge | VICE PRESIDENT, MEDIA | C | 29,882 | — | — | 37,539 | Mar 23, 2021 |
| Sweetser Jeff | See Remarks | C | 28,787 | — | — | 36,444 | Mar 23, 2021 |
| Sinanyan Tigran | See Remarks | C | 84,893 | — | — | 92,550 | Mar 23, 2021 |
| Perine Robert | VICE PRESIDENT, PRODUCT | C | 23,563 | — | — | 31,220 | Mar 23, 2021 |
| Nonko Eugene | See Remarks | Sale | 198,024 | $44.62 | $8,835,831 | — | Mar 23, 2021 |
| Mikalis Brian | See Remarks | C | 20,491 | — | — | 30,700 | Mar 23, 2021 |
| Martinez Lance | GENERAL COUNSEL AND SECRETARY | Sale | 26,338 | $44.62 | $1,175,202 | 10,209 | Mar 23, 2021 |
| Cramer Keith | See Remarks | C | 62,568 | — | — | 75,330 | Mar 23, 2021 |
| WHITE MOUNTAINS INSURANCE GROUP LTD | — | Sale | 3,592,204 | $46.00 | $165,241,384 | 16,939,998 | Mar 23, 2021 |
| INSIGNIA CAPITAL PARTNERS GP, L.L.C. | — | C | 1,860,713 | — | — | 1,860,713 | Mar 23, 2021 |
| Yi Steven | See Remarks | Option Exercise | 153,146 | — | — | 153,146 | Jan 30, 2021 |
| Yeh Kuanling Amy | See Remarks | Option Exercise | 15,314 | — | — | 15,314 | Jan 30, 2021 |
| Wang Ambrose | CO-FOUNDER | Option Exercise | 15,314 | — | — | 15,314 | Jan 30, 2021 |
| VRABECK KATHY P | — | Option Exercise | 1,315 | — | — | 1,315 | Jan 30, 2021 |
| Topjian Serge | VICE PRESIDENT, MEDIA | Option Exercise | 7,657 | — | — | 7,657 | Jan 30, 2021 |
| Sweetser Jeff | See Remarks | Option Exercise | 7,657 | — | — | 7,657 | Jan 30, 2021 |
| Sweet Lara | — | Option Exercise | 1,315 | — | — | 1,315 | Jan 30, 2021 |