Trade Desk, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Paley Eric B | — | Sale | 34 | $240.00 | $8,160 | 31,548 | Sep 3, 2019 |
| Green Jeffrey Terry | President and CEO | Sale | 3,500 | $263.67 | $922,845 | 96,592 | Aug 23, 2019 |
| Pickles David Randall | Chief Technology Officer | Sale | 980 | $246.67 | $241,737 | 57,550 | Aug 20, 2019 |
| Yang Vivian | Chief Legal Officer | Sale | 1,263 | $247.06 | $312,037 | 42,464 | Aug 16, 2019 |
| Green Jeffrey Terry | President and CEO | Sale | 200 | $265.24 | $53,048 | 93,392 | Aug 13, 2019 |
| Ross Paul | Chief Financial Officer | Option Exercise | 875 | $48.00 | $42,000 | 37,754 | Aug 9, 2019 |
| Yang Vivian | Chief Legal Officer | Sale | 875 | $262.64 | $229,810 | 42,464 | Aug 2, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Sale | 365 | $264.39 | $96,502 | 36,829 | Aug 1, 2019 |
| Green Jeffrey Terry | President and CEO | Sale | 1,558 | $266.95 | $415,908 | 98,234 | Aug 1, 2019 |
| Stempeck Brian John | Chief Strategy Officer | Sale | 700 | $264.85 | $185,395 | 40,161 | Jul 29, 2019 |
| Pickles David Randall | Chief Technology Officer | Sale | 1,227 | $246.63 | $302,615 | 51,523 | Jul 16, 2019 |
| Yang Vivian | Chief Legal Officer | C | 2,526 | — | — | 44,990 | Jul 15, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Option Exercise | 365 | $142.45 | $51,994 | 37,194 | Jul 8, 2019 |
| Ross Paul | Chief Financial Officer | Sale | 902 | $232.51 | $209,724 | 36,879 | Jul 3, 2019 |
| Green Jeffrey Terry | President and CEO | C | 10,000 | — | — | 103,392 | Jul 1, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Sale | 875 | $236.00 | $206,500 | 36,829 | Jul 1, 2019 |
| Pickles David Randall | Chief Technology Officer | Sale | 582 | $246.22 | $143,300 | 56,237 | Jun 18, 2019 |
| Yang Vivian | Chief Legal Officer | Sale | 5,546 | $242.51 | $1,344,960 | 42,464 | Jun 14, 2019 |
| Falk Thomas | — | Sale | 25,000 | $250.00 | $6,250,000 | 40,731 | Jun 11, 2019 |
| Paley Eric B | — | Sale | 400 | $248.82 | $99,528 | 31,808 | Jun 11, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Option Exercise | 1,095 | $142.45 | $155,983 | 37,924 | Jun 7, 2019 |
| Ross Paul | Chief Financial Officer | Option Exercise | 2,190 | $142.45 | $311,966 | 39,344 | Jun 7, 2019 |
| Yang Vivian | Chief Legal Officer | C | 769 | — | — | 44,622 | Jun 6, 2019 |
| Ross Paul | Chief Financial Officer | Option Exercise | 875 | $48.00 | $42,000 | 38,029 | Jun 4, 2019 |
| Green Jeffrey Terry | President and CEO | Sale | 10,000 | $203.07 | $2,030,700 | 93,392 | Jun 4, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Option Exercise | 875 | $48.00 | $42,000 | 37,704 | Jun 3, 2019 |
| Paley Eric B | — | Sale | 100 | $201.00 | $20,100 | 32,208 | Jun 3, 2019 |
| Ross Paul | Chief Financial Officer | Sale | 1,114 | $203.08 | $226,231 | 37,154 | May 21, 2019 |
| Pickles David Randall | Chief Technology Officer | Sale | 2,600 | $202.18 | $525,668 | 54,039 | May 21, 2019 |
| Ross Paul | Chief Financial Officer | Sale | 902 | $191.01 | $172,291 | 37,959 | May 10, 2019 |
| Green Jeffrey Terry | President and CEO | Sale | 1,929 | $221.40 | $427,081 | 101,163 | May 1, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Option Exercise | 875 | $48.00 | $42,000 | 37,193 | May 1, 2019 |
| Buyer Lise J | — | Award / Grant | 543 | — | — | 10,515 | Apr 30, 2019 |
| Paley Eric B | — | Award / Grant | 24 | $207.03 | $4,969 | 32,708 | Apr 30, 2019 |
| Rajaram Gokul | — | Award / Grant | 38 | $207.03 | $7,867 | 5,921 | Apr 30, 2019 |
| Falk Thomas | — | Award / Grant | 1,086 | — | — | 10,375 | Apr 30, 2019 |
| FALBERG KATHRYN E | — | Award / Grant | 77 | $207.03 | $15,941 | 11,714 | Apr 30, 2019 |
| WELLS DAVID B | — | Award / Grant | 38 | $207.03 | $7,867 | 15,058 | Apr 30, 2019 |
| Pickles David Randall | Chief Technology Officer | Sale | 2,000 | $202.46 | $404,920 | 58,077 | Apr 16, 2019 |
| Falk Thomas | — | Sale | 900 | $200.09 | $180,081 | 65,731 | Apr 15, 2019 |
| Stempeck Brian John | Chief Strategy Officer | Sale | 4,975 | $200.00 | $995,000 | 37,959 | Apr 15, 2019 |
| Green Jeffrey Terry | President and CEO | Sale | 3,271 | $196.52 | $642,817 | 94,229 | Apr 8, 2019 |
| Ross Paul | Chief Financial Officer | Sale | 875 | $207.00 | $181,125 | 37,959 | Apr 4, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Sale | 875 | $201.56 | $176,365 | 36,318 | Apr 1, 2019 |
| Pickles David Randall | Chief Technology Officer | Sale | 3,638 | $205.22 | $746,590 | 52,746 | Mar 19, 2019 |
| Buyer Lise J | — | Award / Grant | 65 | — | — | 9,972 | Mar 14, 2019 |
| FALBERG KATHRYN E | — | Sale | 40,000 | $205.47 | $8,218,800 | 20,000 | Mar 11, 2019 |
| Yang Vivian | Chief Legal Officer | Option Exercise | 2,706 | — | — | 46,250 | Mar 11, 2019 |
| VOBEJDA SUSAN | Chief Marketing Officer | Sale | 875 | $190.00 | $166,250 | 36,318 | Mar 8, 2019 |
| Ross Paul | Chief Financial Officer | Sale | 875 | $188.31 | $164,771 | 37,959 | Mar 5, 2019 |