Trade Desk, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Cunningham Andrea Lee | — | Award / Grant | 214 | $93.21 | $19,947 | 2,091 | Jan 1, 2022 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 4,230 | $90.91 | $384,549 | 183,914 | Dec 17, 2021 |
| Paley Eric B | — | Sale | 1,878 | $98.32 | $184,645 | 62,402 | Dec 1, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 1,270 | $74.64 | $94,793 | 201,905 | Nov 30, 2021 |
| FALBERG KATHRYN E | — | Sale | 47,719 | $108.90 | $5,196,599 | 71,718 | Nov 19, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 800 | $108.40 | $86,720 | 204,030 | Nov 16, 2021 |
| Pickles David Randall | Chief Technology Officer | Sale | 52,500 | $110.00 | $5,775,000 | 497,004 | Nov 15, 2021 |
| Green Jeffrey Terry | President and CEO | Option Exercise | 17,300 | $5.28 | $91,344 | 742,702 | Nov 15, 2021 |
| Hulst Michelle | Chief Operating Officer | Tax Withholding | 1,111 | $105.45 | $117,155 | 56,478 | Nov 15, 2021 |
| GRANT JAY R | Chief Legal Officer | Tax Withholding | 3,425 | $105.45 | $361,166 | 58,577 | Nov 15, 2021 |
| Paley Eric B | — | Sale | 5,000 | $100.04 | $500,200 | 125,710 | Nov 12, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 7,374 | $27.24 | $200,868 | 213,604 | Nov 1, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 2,020 | $30.00 | $60,600 | 215,220 | Oct 18, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 7,373 | $27.24 | $200,841 | 213,603 | Oct 1, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 7,373 | $27.24 | $200,841 | 216,998 | Sep 16, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 1,120 | $79.31 | $88,827 | 209,625 | Aug 17, 2021 |
| Hulst Michelle | Chief Operating Officer | Tax Withholding | 2,169 | $80.91 | $175,494 | 59,281 | Aug 15, 2021 |
| Pickles David Randall | Chief Technology Officer | Tax Withholding | 1,671 | $80.91 | $135,201 | 500,879 | Aug 15, 2021 |
| Green Jeffrey Terry | President and CEO | Gift | 8,680 | — | — | 111,320 | Aug 15, 2021 |
| GRANT JAY R | Chief Legal Officer | Tax Withholding | 853 | $80.91 | $69,016 | 61,677 | Aug 15, 2021 |
| WELLS DAVID B | — | Gift | 6,100 | — | — | 89,070 | Aug 10, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 690 | $73.35 | $50,611 | 211,830 | Jul 19, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 20,000 | $67.50 | $1,350,000 | 212,520 | Jun 24, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 1,510 | $30.00 | $45,300 | 214,700 | Jun 21, 2021 |
| VOBEJDA SUSAN | Chief Marketing Officer | Sale | 1,316 | $577.19 | $759,582 | 23,947 | Jun 4, 2021 |
| VOBEJDA SUSAN | Chief Marketing Officer | Sale | 1,460 | $580.00 | $846,800 | 23,739 | Jun 2, 2021 |
| Paley Eric B | — | Sale | 750 | $600.00 | $450,000 | 7,678 | Jun 1, 2021 |
| Paley Eric B | — | Award / Grant | 78 | $639.65 | $49,893 | 14,564 | May 27, 2021 |
| Rajaram Gokul | — | Award / Grant | 390 | — | — | 7,288 | May 27, 2021 |
| FALBERG KATHRYN E | — | Award / Grant | 25 | $639.65 | $15,991 | 3,134 | May 27, 2021 |
| Buyer Lise J | — | Award / Grant | 195 | — | — | 11,878 | May 27, 2021 |
| VOBEJDA SUSAN | Chief Marketing Officer | Option Exercise | 333 | $48.00 | $15,984 | 23,739 | May 21, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 67 | $500.00 | $33,500 | 21,319 | May 19, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 146 | $300.01 | $43,801 | 21,532 | May 18, 2021 |
| VOBEJDA SUSAN | Chief Marketing Officer | Tax Withholding | 133 | $517.49 | $68,826 | 23,406 | May 15, 2021 |
| Pickles David Randall | Chief Technology Officer | Tax Withholding | 167 | $517.49 | $86,421 | 50,255 | May 15, 2021 |
| Green Jeffrey Terry | President and CEO | Tax Withholding | 668 | $517.49 | $345,683 | 71,202 | May 15, 2021 |
| VOBEJDA SUSAN | Chief Marketing Officer | Option Exercise | 2,292 | $48.00 | $110,016 | 24,650 | May 12, 2021 |
| Pickles David Randall | Chief Technology Officer | Award / Grant | 3,578 | — | — | 50,299 | Apr 28, 2021 |
| Hulst Michelle | Chief Operating Officer | Award / Grant | 3,578 | — | — | 6,089 | Apr 28, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Award / Grant | 3,578 | — | — | 21,435 | Apr 28, 2021 |
| GRANT JAY R | Chief Legal Officer | Award / Grant | 3,578 | — | — | 6,226 | Apr 28, 2021 |
| Pickles David Randall | Chief Technology Officer | Sale | 365 | $700.00 | $255,500 | 46,721 | Apr 21, 2021 |
| Green Jeffrey Terry | President and CEO | Sale | 100 | $717.06 | $71,706 | — | Apr 19, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 1,523 | $272.35 | $414,789 | 19,468 | Apr 19, 2021 |
| Green Jeffrey Terry | President and CEO | Sale | 11,280 | $675.48 | $7,619,414 | 17,728 | Apr 6, 2021 |
| Green Jeffrey Terry | President and CEO | C | 13,123 | — | — | 13,123 | Apr 1, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Option Exercise | 1,000 | $272.35 | $272,350 | 18,945 | Mar 29, 2021 |
| Green Jeffrey Terry | President and CEO | Sale | 2,734 | $772.02 | $2,110,703 | 11,536 | Mar 17, 2021 |
| GRAYSON BLAKE JEFFREY | Chief Financial Officer | Sale | 124 | $744.26 | $92,288 | 18,028 | Mar 17, 2021 |