USA TODAY Co., Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Date |
|---|---|---|---|---|---|---|
| Louis John Jeffry | — | Award / Grant | 7,263 | $4.13 | $29,996 | Sep 30, 2025 |
| Reinhard Amy | — | Award / Grant | 3,631 | $4.13 | $14,996 | Sep 30, 2025 |
| Reed Michael | Chief Executive Officer | Option Exercise | 113,378 | — | — | Aug 6, 2025 |
| Gosser Trisha | CFO | Option Exercise | 10,393 | — | — | Aug 6, 2025 |
| Gallagher Cindy | CAO | Option Exercise | 9,070 | — | — | Aug 6, 2025 |
| Reinhard Amy | — | Award / Grant | 4,189 | $3.58 | $14,997 | Jun 30, 2025 |
| Louis John Jeffry | — | Award / Grant | 8,379 | $3.58 | $29,997 | Jun 30, 2025 |
| Gosser Trisha | CFO | Tax Withholding | 8,704 | $3.40 | $29,594 | Jun 15, 2025 |
| WALL BARBARA W. | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| Sandler Debra A. | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| JANULIS THEODORE PETER | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| Louis John Jeffry | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| Reinhard Amy | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| SHEEHAN KEVIN M | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| Tarica Laurence | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| Al-Emam Maha | — | Award / Grant | 35,816 | — | — | Jun 3, 2025 |
| Reed Michael | Chief Executive Officer | Purchase | 6,000 | $3.20 | $19,200 | May 5, 2025 |
| Louis John Jeffry | — | Award / Grant | 9,013 | $2.89 | $26,048 | Mar 31, 2025 |
| Reinhard Amy | — | Award / Grant | 4,325 | $2.89 | $12,499 | Mar 31, 2025 |
| Reed Michael | Chief Executive Officer | Tax Withholding | 89,461 | $3.15 | $281,802 | Mar 24, 2025 |
| Gallagher Cindy | CAO | Tax Withholding | 11,531 | $3.15 | $36,323 | Mar 24, 2025 |
| Gosser Trisha | CFO | Tax Withholding | 14,131 | $3.15 | $44,513 | Mar 24, 2025 |
| Louis John Jeffry | — | Award / Grant | 4,940 | $5.06 | $24,996 | Dec 31, 2024 |
| SHEEHAN KEVIN M | — | Gift | 100,000 | — | — | Nov 25, 2024 |
| Louis John Jeffry | — | Award / Grant | 4,448 | $5.62 | $24,998 | Sep 30, 2024 |
| Tarica Laurence | — | Purchase | 50,000 | $4.50 | $225,000 | Sep 13, 2024 |
| Louis John Jeffry | — | Award / Grant | 5,422 | $4.61 | $24,995 | Jun 30, 2024 |
| Horne Douglas Edward | CFO | Tax Withholding | 27,447 | $4.40 | $120,767 | Jun 15, 2024 |
| Al-Emam Maha | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| Reinhard Amy | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| JANULIS THEODORE PETER | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| Louis John Jeffry | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| WALL BARBARA W. | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| Tarica Laurence | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| SHEEHAN KEVIN M | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| Sandler Debra A. | — | Award / Grant | 30,864 | — | — | Jun 4, 2024 |
| Louis John Jeffry | — | Award / Grant | 10,245 | $2.44 | $24,998 | Mar 31, 2024 |
| Gallagher Cindy | CAO | Tax Withholding | 11,515 | $2.22 | $25,563 | Mar 24, 2024 |
| Horne Douglas Edward | CFO | Tax Withholding | 50,721 | $2.22 | $112,601 | Mar 24, 2024 |
| Reed Michael | Chief Executive Officer | Tax Withholding | 194,556 | $2.22 | $431,914 | Mar 24, 2024 |
| Gallagher Cindy | CAO | Tax Withholding | 4,971 | $2.11 | $10,489 | Mar 3, 2024 |
| Horne Douglas Edward | CFO | Tax Withholding | 13,656 | $2.11 | $28,814 | Mar 3, 2024 |
| Reed Michael | Chief Executive Officer | Tax Withholding | 54,796 | $2.30 | $126,031 | Dec 31, 2023 |
| Louis John Jeffry | — | Award / Grant | 10,869 | $2.30 | $24,999 | Dec 31, 2023 |
| Tarica Laurence | — | Purchase | 200,000 | $1.85 | $370,000 | Nov 16, 2023 |
| Reed Michael | Chief Executive Officer | Purchase | 60,000 | $2.01 | $120,600 | Nov 6, 2023 |
| Louis John Jeffry | — | Award / Grant | 10,204 | $2.45 | $25,000 | Sep 30, 2023 |
| Reed Michael | Chief Executive Officer | Purchase | 80,000 | $3.29 | $263,200 | Aug 14, 2023 |
| Louis John Jeffry | — | Award / Grant | 11,111 | $2.25 | $25,000 | Jun 30, 2023 |
| Horne Douglas Edward | CFO and CAO | Tax Withholding | 16,325 | $1.95 | $31,834 | Jun 15, 2023 |