Stitch Fix, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Baer Matt | Chief Executive Officer | Option Exercise | 518,195 | $5.34 | $2,767,161 | 2,398,961 | Dec 17, 2025 |
| O'Connor Casey | Chief Legal Officer | Tax Withholding | 94,916 | $5.34 | $506,851 | 612,071 | Dec 17, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Option Exercise | 219,580 | $5.34 | $1,172,557 | 1,244,863 | Dec 17, 2025 |
| Aufderhaar David | Chief Financial Officer | Option Exercise | 219,580 | $5.34 | $1,172,557 | 1,437,736 | Dec 17, 2025 |
| BAXTER TIMOTHY G | — | Award / Grant | 40,045 | — | — | 88,678 | Dec 11, 2025 |
| GURLEY J WILLIAM | — | Award / Grant | 40,045 | — | — | 2,231,673 | Dec 11, 2025 |
| Williams Elizabeth Goodman | — | Award / Grant | 40,045 | — | — | 155,419 | Dec 11, 2025 |
| MCCOLLAM SHARON | — | Award / Grant | 40,045 | — | — | 148,554 | Dec 11, 2025 |
| Tan Fiona | — | Award / Grant | 40,045 | — | — | 88,678 | Dec 11, 2025 |
| Amoo-Gottfried Kofi Owusu | — | Award / Grant | 40,045 | — | — | 142,261 | Dec 11, 2025 |
| Lake Katrina | — | C | 303,450 | — | — | 303,450 | Dec 5, 2025 |
| Baer Matt | Chief Executive Officer | Award / Grant | 595,238 | — | — | 1,880,766 | Oct 24, 2025 |
| Aufderhaar David | Chief Financial Officer | Award / Grant | 310,559 | — | — | 1,218,156 | Oct 21, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Award / Grant | 258,799 | — | — | 1,025,283 | Oct 21, 2025 |
| O'Connor Casey | Chief Legal Officer | Award / Grant | 149,068 | — | — | 580,509 | Oct 21, 2025 |
| O'Connor Casey | Chief Legal Officer | Sale | 50,000 | $4.41 | $220,500 | 431,441 | Oct 20, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Option Exercise | 60,000 | $3.99 | $239,400 | 889,966 | Sep 19, 2025 |
| O'Connor Casey | Chief Legal Officer | Tax Withholding | 17,180 | $5.48 | $94,146 | 481,441 | Sep 17, 2025 |
| Baer Matt | Chief Executive Officer | Tax Withholding | 63,598 | $5.48 | $348,517 | 1,285,528 | Sep 17, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Tax Withholding | 33,482 | $5.48 | $183,481 | 766,484 | Sep 17, 2025 |
| Aufderhaar David | Chief Financial Officer | Tax Withholding | 29,741 | $5.48 | $162,981 | 907,597 | Sep 17, 2025 |
| Lake Katrina | — | Sale | 51,205 | $5.04 | $258,073 | — | Sep 2, 2025 |
| Lake Katrina | — | Sale | 50,000 | $5.02 | $251,000 | — | Aug 13, 2025 |
| O'Connor Casey | Chief Legal Officer | Option Exercise | 31,248 | $3.80 | $118,742 | 529,869 | Jul 28, 2025 |
| Lake Katrina | — | Option Exercise | 50,000 | $3.64 | $182,000 | 200,000 | Jul 22, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Sale | 60,000 | $5.00 | $300,000 | 859,966 | Jul 22, 2025 |
| Aufderhaar David | Chief Financial Officer | Sale | 20,538 | $5.10 | $104,744 | 937,338 | Jul 22, 2025 |
| O'Connor Casey | Chief Legal Officer | Sale | 50,000 | $4.72 | $236,000 | 508,621 | Jul 22, 2025 |
| Aufderhaar David | Chief Financial Officer | Tax Withholding | 32,027 | $3.87 | $123,944 | 957,876 | Jun 18, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Tax Withholding | 26,636 | $3.87 | $103,081 | 859,966 | Jun 18, 2025 |
| Baer Matt | Chief Executive Officer | Tax Withholding | 54,004 | $3.87 | $208,995 | 1,349,126 | Jun 18, 2025 |
| O'Connor Casey | Chief Legal Officer | Tax Withholding | 17,134 | $3.87 | $66,309 | 558,621 | Jun 18, 2025 |
| Working Capital Advisors (UK) Ltd. | — | Sale | 1,370,931 | $4.68 | $6,415,957 | 10,608,822 | Jun 10, 2025 |
| O'Connor Casey | Chief Legal Officer | Sale | 50,000 | $3.04 | $152,000 | 575,755 | Apr 14, 2025 |
| O'Connor Casey | Chief Legal Officer | Tax Withholding | 18,101 | $4.23 | $76,567 | 625,755 | Mar 12, 2025 |
| Baer Matt | Chief Executive Officer | Tax Withholding | 54,183 | $4.23 | $229,194 | 1,403,130 | Mar 12, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Tax Withholding | 27,360 | $4.23 | $115,733 | 886,602 | Mar 12, 2025 |
| Aufderhaar David | Chief Financial Officer | Tax Withholding | 32,757 | $4.23 | $138,562 | 989,903 | Mar 12, 2025 |
| Bacos Anthony | Chief Prod/Technology Officer | Sale | 16,720 | $4.61 | $77,079 | 913,962 | Dec 13, 2024 |
| GURLEY J WILLIAM | — | Award / Grant | 41,866 | — | — | 2,191,628 | Dec 12, 2024 |
| Williams Elizabeth Goodman | — | Award / Grant | 41,866 | — | — | 115,374 | Dec 12, 2024 |
| Tan Fiona | — | Award / Grant | 41,866 | — | — | 41,866 | Dec 12, 2024 |
| MCCOLLAM SHARON | — | Award / Grant | 41,866 | — | — | 108,509 | Dec 12, 2024 |
| BAXTER TIMOTHY G | — | Award / Grant | 41,866 | — | — | 41,866 | Dec 12, 2024 |
| Amoo-Gottfried Kofi Owusu | — | Award / Grant | 41,866 | — | — | 102,216 | Dec 12, 2024 |
| O'Connor Casey | Chief Legal Officer | Disposition | 14,159 | $4.60 | $65,131 | 643,856 | Dec 11, 2024 |
| Lake Katrina | — | Sale | 653,581 | $5.75 | $3,758,091 | 21,419 | Dec 11, 2024 |
| Baer Matt | Chief Executive Officer | Disposition | 36,071 | $4.60 | $165,927 | 1,457,313 | Dec 11, 2024 |
| Bacos Anthony | Chief Prod/Technology Officer | Disposition | 39,650 | $4.60 | $182,390 | 930,682 | Dec 11, 2024 |
| Aufderhaar David | Chief Financial Officer | Disposition | 22,853 | $4.60 | $105,124 | 1,022,660 | Dec 11, 2024 |