Vera Bradley, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Paraie Melinda | Chief Branding Officer | Award / Grant | 269,231 | $1.95 | $525,000 | 269,231 | Dec 12, 2025 |
| Meslow Andrew | — | Purchase | 50,000 | $1.93 | $96,500 | 600,000 | Dec 12, 2025 |
| Bickley Ian | — | Award / Grant | 461,538 | $1.95 | $899,999 | 788,629 | Dec 12, 2025 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 7,453 | $2.11 | $15,726 | 356,493 | Dec 9, 2025 |
| Bickley Ian | — | Award / Grant | 233,463 | — | — | 327,091 | Jul 3, 2025 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Award / Grant | 128,755 | $2.33 | $299,999 | 363,946 | Jun 24, 2025 |
| Hall Joan B. | — | Award / Grant | 30,993 | $2.39 | $74,073 | 2,345,706 | Jun 18, 2025 |
| Ray Anne Marie | — | Award / Grant | 30,993 | $2.39 | $74,073 | 2,345,706 | Jun 18, 2025 |
| Byrne Thomas Farrell II | — | Award / Grant | 37,846 | $2.07 | $78,341 | 2,314,713 | Jun 18, 2025 |
| Hall Robert J | — | Award / Grant | 23,674 | $2.19 | $51,846 | 2,369,380 | Jun 17, 2025 |
| Ray Michael C. | — | Award / Grant | 23,674 | $2.19 | $51,846 | 2,369,380 | Jun 17, 2025 |
| Byrne James Bradley | — | Award / Grant | 30,993 | $2.39 | $74,073 | 2,345,706 | Jun 16, 2025 |
| Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | — | Award / Grant | 30,993 | $2.39 | $74,073 | 2,345,706 | Jun 16, 2025 |
| Layding Martin | Chief Financial Officer | Award / Grant | 414,439 | $1.87 | $775,001 | 414,439 | Jun 12, 2025 |
| Meslow Andrew | — | Purchase | 253,094 | $1.88 | $475,817 | 300,000 | Jun 12, 2025 |
| Bickley Ian | — | Purchase | 53,722 | $1.86 | $99,923 | 93,628 | Jun 12, 2025 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 1,165 | $2.14 | $2,493 | 235,191 | Jun 8, 2025 |
| Schwindle Michael | CHIEF FINANCIAL OFFICER | Tax Withholding | 12,899 | $1.88 | $24,250 | 186,724 | May 8, 2025 |
| Rodriguez Jessica | — | Award / Grant | 39,906 | — | — | 52,593 | Apr 4, 2025 |
| Meslow Andrew | — | Award / Grant | 39,906 | — | — | 46,906 | Apr 4, 2025 |
| Tharp Carrie | — | Award / Grant | 39,906 | — | — | 86,463 | Apr 4, 2025 |
| CASHMAN KRISTINA K | — | Award / Grant | 39,906 | — | — | 86,463 | Apr 4, 2025 |
| Hall Robert J | — | Award / Grant | 39,906 | — | — | 185,389 | Apr 4, 2025 |
| Philip Frances P | — | Award / Grant | 39,906 | — | — | 122,380 | Apr 4, 2025 |
| Ardrey Jacqueline | PRESIDENT AND CEO | Tax Withholding | 10,410 | $2.13 | $22,173 | 462,805 | Apr 4, 2025 |
| Schwindle Michael | CHIEF FINANCIAL OFFICER | Tax Withholding | 5,255 | $2.13 | $11,193 | 199,623 | Apr 4, 2025 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 3,676 | $2.13 | $7,830 | 236,356 | Apr 4, 2025 |
| Hiatt Alison | CHIEF MARKETING OFFICER | Tax Withholding | 3,805 | $2.13 | $8,105 | 112,480 | Apr 4, 2025 |
| Bickley Ian | — | Award / Grant | 39,906 | — | — | 39,906 | Apr 4, 2025 |
| Miller Patricia R. | — | Gift | 2,500,000 | — | — | 421,811 | Apr 4, 2025 |
| Miller P. Michael | — | Gift | 2,500,000 | — | — | 421,811 | Apr 4, 2025 |
| Hiatt Alison | CHIEF MARKETING OFFICER | Tax Withholding | 2,660 | $2.31 | $6,145 | 45,862 | Mar 31, 2025 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 2,922 | $2.25 | $6,575 | 161,668 | Mar 31, 2025 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 8,573 | $5.65 | $48,437 | 167,823 | Dec 9, 2024 |
| Ardrey Jacqueline | PRESIDENT AND CEO | Tax Withholding | 43,340 | $5.01 | $217,133 | 308,896 | Nov 1, 2024 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 1,364 | $7.81 | $10,653 | 176,396 | Jun 8, 2024 |
| Schwindle Michael | CHIEF FINANCIAL OFFICER | Tax Withholding | 12,625 | $7.09 | $89,511 | 110,981 | May 8, 2024 |
| CASHMAN KRISTINA K | — | Award / Grant | 12,687 | — | — | 46,557 | Apr 5, 2024 |
| Philip Frances P | — | Award / Grant | 12,687 | — | — | 82,474 | Apr 5, 2024 |
| Kelley Mary Lou | — | Award / Grant | 12,687 | — | — | 61,822 | Apr 5, 2024 |
| Rodriguez Jessica | — | Award / Grant | 12,687 | — | — | 12,687 | Apr 5, 2024 |
| Schwindle Michael | CHIEF FINANCIAL OFFICER | Award / Grant | 39,179 | — | — | 123,606 | Apr 5, 2024 |
| Hines Alissa | VP, GMM MERCHANDISING | Award / Grant | 7,463 | — | — | 7,463 | Apr 5, 2024 |
| Tharp Carrie | — | Award / Grant | 12,687 | — | — | 46,557 | Apr 5, 2024 |
| Hiatt Alison | CHIEF MARKETING OFFICER | Award / Grant | 29,851 | — | — | 48,522 | Apr 5, 2024 |
| Hall Robert J | — | Award / Grant | 12,687 | — | — | 145,483 | Apr 5, 2024 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Award / Grant | 29,851 | — | — | 177,760 | Apr 5, 2024 |
| Ardrey Jacqueline | PRESIDENT AND CEO | Award / Grant | 104,478 | — | — | 352,236 | Apr 5, 2024 |
| Weston Bradley Morgan | — | Award / Grant | 12,687 | — | — | 12,687 | Apr 5, 2024 |
| Dely Mark C | CHIEF ADMINISTRATIVE OFFICER | Tax Withholding | 4,224 | $6.70 | $28,301 | 147,909 | Apr 2, 2024 |