Vera Bradley, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Hall Joan B. | — | Sale | 6,412 | $11.69 | $74,956 | 133,328 | Apr 23, 2019 |
| Byrne Thomas Farrell II | — | Sale | 6,412 | $11.69 | $74,956 | 133,328 | Apr 23, 2019 |
| Ray Michael C. | — | Sale | 6,412 | $11.69 | $74,956 | 133,328 | Apr 23, 2019 |
| Barbara Bradley Baekgaard Family Foundation | — | Sale | 6,412 | $11.69 | $74,956 | 133,328 | Apr 23, 2019 |
| Ray Anne Marie | — | Sale | 3,276 | $11.65 | $38,165 | 140,148 | Apr 18, 2019 |
| Ray Michael C. | — | Sale | 3,276 | $11.54 | $37,805 | 136,872 | Apr 17, 2019 |
| Hall Robert J | — | Award / Grant | 6,489 | — | — | 78,093 | Apr 5, 2019 |
| Miller P. Michael | — | Award / Grant | 6,489 | — | — | 91,645 | Apr 5, 2019 |
| Schmults Edward M | — | Award / Grant | 6,489 | — | — | 40,956 | Apr 5, 2019 |
| Philip Frances P | — | Award / Grant | 6,489 | — | — | 36,384 | Apr 5, 2019 |
| McEvoy Matthew | — | Award / Grant | 6,489 | — | — | 46,468 | Apr 5, 2019 |
| Kelley Mary Lou | — | Award / Grant | 6,489 | — | — | 27,932 | Apr 5, 2019 |
| Baum Richard | — | Award / Grant | 6,489 | — | — | 34,947 | Apr 5, 2019 |
| Hull Daren | Chief Customer Officer | Award / Grant | 15,267 | — | — | 66,310 | Apr 5, 2019 |
| Trypus Mary Beth | Chief Sales Officer | Award / Grant | 8,588 | — | — | 30,652 | Apr 5, 2019 |
| Scheele Stephanie | Chief Marketing Off. | Award / Grant | 5,725 | — | — | 26,938 | Apr 5, 2019 |
| Dely Mark C | Chief Administrative Officer | Award / Grant | 8,588 | — | — | 40,393 | Apr 5, 2019 |
| Mac Cabe Beatrice | Chief Creative Officer | Award / Grant | 12,405 | — | — | 50,897 | Apr 5, 2019 |
| Enwright John | Chief Fin. Officer | Award / Grant | 9,542 | — | — | 59,215 | Apr 5, 2019 |
| Wallstrom Robert | President & Chief Exec Officer | Award / Grant | 41,985 | — | — | 287,200 | Apr 5, 2019 |
| KYEES JOHN E | — | Award / Grant | 6,489 | — | — | 60,375 | Apr 5, 2019 |
| Korney Kevin | Chief Merchandising Officer | Award / Grant | 8,588 | — | — | 23,068 | Apr 5, 2019 |
| Miller Patricia R. | — | Award / Grant | 6,489 | — | — | 3,024,127 | Apr 5, 2019 |
| Ray Michael C. | — | Sale | 10,913 | $13.12 | $143,179 | 65,505 | Apr 2, 2019 |
| Ray Anne Marie | — | Sale | 10,913 | $13.12 | $143,179 | 65,505 | Apr 2, 2019 |
| Dely Mark C | Chief Administrative Officer | Tax Withholding | 921 | $13.25 | $12,203 | 33,204 | Mar 31, 2019 |
| Trypus Mary Beth | Chief Sales Officer | Tax Withholding | 637 | $13.25 | $8,440 | 22,064 | Mar 30, 2019 |
| Korney Kevin | Chief Merchandising Officer | Tax Withholding | 1,227 | $13.25 | $16,258 | 14,480 | Mar 30, 2019 |
| Scheele Stephanie | Chief Marketing Off. | Tax Withholding | 339 | $13.25 | $4,492 | 21,213 | Mar 30, 2019 |
| Mac Cabe Beatrice | Chief Creative Officer | Tax Withholding | 469 | $13.25 | $6,214 | 38,492 | Mar 30, 2019 |
| Enwright John | Chief Fin. Officer | Tax Withholding | 1,659 | $13.25 | $21,982 | 49,673 | Mar 30, 2019 |
| Wallstrom Robert | President & Chief Exec Officer | Tax Withholding | 6,311 | $13.25 | $83,621 | 245,215 | Mar 30, 2019 |
| Mac Cabe Beatrice | Chief Creative Officer | Tax Withholding | 742 | $12.38 | $9,186 | 40,559 | Mar 25, 2019 |
| Enwright John | Chief Fin. Officer | Tax Withholding | 945 | $12.38 | $11,699 | 53,370 | Mar 25, 2019 |
| Korney Kevin | Chief Merchandising Officer | Award / Grant | 6,282 | — | — | 15,707 | Mar 25, 2019 |
| Hull Daren | Chief Customer Officer | Award / Grant | 11,870 | — | — | 51,043 | Mar 25, 2019 |
| Dely Mark C | Chief Administrative Officer | Award / Grant | 5,929 | — | — | 34,125 | Mar 25, 2019 |
| Trypus Mary Beth | Chief Sales Officer | Award / Grant | 6,921 | — | — | 23,632 | Mar 25, 2019 |
| Wallstrom Robert | President & Chief Exec Officer | Tax Withholding | 14,030 | $12.38 | $173,691 | 256,717 | Mar 25, 2019 |
| Baekgaard Barbara B. | — | Tax Withholding | 2,409 | $12.38 | $29,823 | 28,636 | Mar 25, 2019 |
| Scheele Stephanie | Chief Marketing Off. | Tax Withholding | 483 | $12.38 | $5,980 | 22,237 | Mar 25, 2019 |
| Ray Michael C. | — | Sale | 2,429 | $13.55 | $32,913 | 21,873 | Mar 19, 2019 |
| Ray Anne Marie | — | Sale | 10,913 | $13.56 | $147,980 | 98,244 | Mar 19, 2019 |
| Ray Michael C. | — | Sale | 35,000 | $10.30 | $360,500 | 2,775,469 | Mar 12, 2019 |
| Hall Joan B. | — | Sale | 35,000 | $10.30 | $360,500 | 2,775,469 | Mar 12, 2019 |
| Byrne James Bradley | — | Sale | 35,000 | $10.30 | $360,500 | 2,775,469 | Mar 12, 2019 |
| Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | — | Sale | 35,000 | $10.30 | $360,500 | 2,775,469 | Mar 12, 2019 |
| Ray Anne Marie | — | Sale | 35,000 | $10.91 | $381,850 | 2,740,469 | Mar 11, 2019 |
| Hall Robert J | — | Sale | 35,000 | $10.91 | $381,850 | 2,740,469 | Mar 11, 2019 |
| Byrne Thomas Farrell II | — | Sale | 35,000 | $10.91 | $381,850 | 2,740,469 | Mar 11, 2019 |