Sally Beauty Holdings, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Platz Marlo Michelle Cormier | SVP, Chief Financial Officer | Tax Withholding | 1,816 | $20.33 | $36,919 | 20,808 | Apr 9, 2021 |
| Brickman Christian A. | President & CEO | Purchase | 10,000 | $14.53 | $145,300 | 461,136 | Feb 8, 2021 |
| RABIN EDWARD W | — | Purchase | 3,000 | $11.05 | $33,150 | 121,750 | Nov 17, 2020 |
| Brickman Christian A. | President & CEO | Purchase | 11,350 | $10.94 | $124,169 | 457,571 | Nov 17, 2020 |
| Brickman Christian A. | President & CEO | Tax Withholding | 6,435 | $10.29 | $66,216 | 439,786 | Nov 15, 2020 |
| RABIN EDWARD W | — | Option Exercise | 6,306 | — | — | 31,826 | Nov 15, 2020 |
| Paulonis Denise | — | Option Exercise | 8,408 | — | — | 19,026 | Nov 15, 2020 |
| Mooney P. Kelly | — | Option Exercise | 8,408 | — | — | 16,842 | Nov 15, 2020 |
| MILLER JOHN A | — | Option Exercise | 8,408 | — | — | 67,998 | Nov 15, 2020 |
| MCMASTER ROBERT R | — | Option Exercise | 11,411 | — | — | 79,190 | Nov 15, 2020 |
| Heasley Linda | — | Option Exercise | 8,408 | — | — | 20,148 | Nov 15, 2020 |
| Flur Dorlisa K | — | Option Exercise | 6,133 | — | — | 6,633 | Nov 15, 2020 |
| Baer Timothy R | — | Option Exercise | 75 | — | — | 1,575 | Nov 15, 2020 |
| Kohn Pamela K | SVP, Chief Merchandising Offcr | Tax Withholding | 1,287 | $10.29 | $13,243 | 33,155 | Nov 15, 2020 |
| Alt Aaron E | SVP, CFO & President-SBS | Tax Withholding | 1,609 | $10.29 | $16,557 | 98,853 | Nov 15, 2020 |
| Spinks Mark Gregory | President-Beauty Systems Group | Tax Withholding | 965 | $10.29 | $9,930 | 25,801 | Nov 15, 2020 |
| Sherman Scott C | SVP & CHRO | Tax Withholding | 724 | $10.29 | $7,450 | 18,944 | Nov 15, 2020 |
| Henrich John M | SVP, Gen Counsel & Secretary | Tax Withholding | 724 | $10.29 | $7,450 | 12,910 | Nov 15, 2020 |
| Kohn Pamela K | SVP, Chief Merchandising Offcr | Tax Withholding | 1,642 | $9.05 | $14,860 | 34,442 | Oct 3, 2020 |
| Sherman Scott C | SVP & CHRO | Tax Withholding | 616 | $8.69 | $5,353 | 20,333 | Sep 30, 2020 |
| Spinks Mark Gregory | President-Beauty Systems Group | Tax Withholding | 886 | $8.69 | $7,699 | 26,766 | Sep 30, 2020 |
| Henrich John M | SVP, Gen Counsel & Secretary | Tax Withholding | 296 | $8.69 | $2,572 | 13,634 | Sep 30, 2020 |
| Alt Aaron E | SVP, CFO & President-SBS | Tax Withholding | 1,329 | $8.69 | $11,549 | 100,462 | Sep 30, 2020 |
| Brickman Christian A. | President & CEO | Tax Withholding | 5,907 | $8.69 | $51,332 | 446,221 | Sep 30, 2020 |
| Heasley Linda | — | Option Exercise | 1,929 | $8.69 | $16,763 | 11,740 | Sep 30, 2020 |
| Brickman Christian A. | President & CEO | Purchase | 10,000 | $12.19 | $121,900 | 456,741 | Aug 18, 2020 |
| RABIN EDWARD W | — | Purchase | 1,000 | $12.15 | $12,150 | 22,500 | Aug 3, 2020 |
| Baer Timothy R | — | Purchase | 1,500 | $11.57 | $17,355 | 1,500 | Aug 3, 2020 |
| Brickman Christian A. | President & CEO | Purchase | 10,000 | $11.67 | $116,700 | 446,741 | Aug 3, 2020 |
| Heasley Linda | — | Purchase | 500 | $15.82 | $7,910 | 9,811 | Jun 5, 2020 |
| Alt Aaron E | SVP, CFO & President-SBS | Tax Withholding | 5,042 | $11.49 | $57,933 | 101,791 | May 22, 2020 |
| RABIN EDWARD W | — | Purchase | 3,500 | $9.66 | $33,810 | 113,750 | May 15, 2020 |
| Flur Dorlisa K | — | Purchase | 500 | $10.18 | $5,090 | 500 | May 12, 2020 |
| RABIN EDWARD W | — | Purchase | 3,500 | $10.40 | $36,400 | 106,750 | May 11, 2020 |
| Mulder Susan R | — | Sale | 4,580 | $10.49 | $48,044 | — | May 8, 2020 |
| Platz Marlo Michelle Cormier | SVP, Finance & Chief Acct Offi | Award / Grant | 22,624 | — | — | 22,624 | Apr 9, 2020 |
| RABIN EDWARD W | — | Purchase | 500 | $12.52 | $6,260 | 20,000 | Mar 6, 2020 |
| Alt Aaron E | SVP, CFO & President-SBS | Purchase | 2,000 | $11.87 | $23,740 | 106,833 | Mar 6, 2020 |
| RABIN EDWARD W | — | Purchase | 1,000 | $12.22 | $12,220 | 19,500 | Mar 5, 2020 |
| MCMASTER ROBERT R | — | Purchase | 4,500 | $12.06 | $54,270 | 67,779 | Mar 2, 2020 |
| Brickman Christian A. | President & CEO | Purchase | 7,650 | $12.38 | $94,707 | 436,741 | Feb 24, 2020 |
| RABIN EDWARD W | — | Purchase | 500 | $13.22 | $6,610 | 18,500 | Feb 10, 2020 |
| MCMASTER ROBERT R | — | Option Exercise | 10,474 | — | — | 63,279 | Jan 15, 2020 |
| Spinks Mark Gregory | President-Beauty Systems Group | Sale | 25,000 | $18.50 | $462,500 | 28,575 | Nov 19, 2019 |
| Alt Aaron E | SVP, CFO & President-SBS | Award / Grant | 19,819 | — | — | 104,833 | Nov 5, 2019 |
| Brickman Christian A. | President & CEO | Award / Grant | 79,279 | — | — | 429,091 | Nov 5, 2019 |
| Henrich John M | SVP, Gen Counsel & Secretary | Award / Grant | 8,918 | — | — | 14,200 | Nov 5, 2019 |
| Kohn Pamela K | SVP, Chief Merchandising Offcr | Award / Grant | 15,855 | — | — | 36,084 | Nov 5, 2019 |
| Sherman Scott C | SVP & CHRO | Award / Grant | 8,918 | — | — | 20,949 | Nov 5, 2019 |
| Spinks Mark Gregory | President-Beauty Systems Group | Award / Grant | 11,891 | — | — | 28,575 | Nov 5, 2019 |