Sally Beauty Holdings, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| McIntosh Kim | GVP, CONTROLLER & CAO | Sale | 5,900 | $15.71 | $92,689 | 21,295 | Dec 11, 2025 |
| Sherman Scott C | SVP, CLO and CHRO | Sale | 15,000 | $16.27 | $244,050 | 57,585 | Dec 1, 2025 |
| McIntosh Kim | GVP, CONTROLLER & CAO | Option Exercise | 16,782 | — | — | 33,467 | Nov 15, 2025 |
| Sherman Scott C | SVP, CLO and CHRO | Tax Withholding | 17,984 | $14.18 | $255,013 | 72,585 | Nov 15, 2025 |
| Spinks Mark Gregory | President Beauty Systems Group | Tax Withholding | 24,657 | $14.18 | $349,636 | 128,976 | Nov 15, 2025 |
| Goss John Howard JR | SVP & President Sally Beauty | Tax Withholding | 24,657 | $14.18 | $349,636 | 115,484 | Nov 15, 2025 |
| Platz Marlo Michelle Cormier | SVP & CFO | Option Exercise | 77,496 | — | — | 167,232 | Nov 15, 2025 |
| Paulonis Denise | President & CEO | Tax Withholding | 153,547 | $14.18 | $2,177,296 | 607,103 | Nov 15, 2025 |
| Rangel Max R. | — | Purchase | 3,500 | $14.07 | $49,245 | 3,500 | Sep 4, 2025 |
| Perelman Debra Golding | — | Purchase | 2,300 | $13.48 | $31,004 | 2,300 | Aug 13, 2025 |
| Paulonis Denise | President & CEO | Purchase | 4,500 | $11.74 | $52,830 | 366,865 | Aug 8, 2025 |
| FERGUSON DIANA SUE | — | Purchase | 2,500 | $12.02 | $30,050 | 7,912 | Aug 7, 2025 |
| Flur Dorlisa K | — | Option Exercise | 15,470 | — | — | 42,606 | Jan 24, 2025 |
| Bishop Rachel Rothe | — | Option Exercise | 15,470 | — | — | 21,699 | Jan 24, 2025 |
| Molloy Lawrence | — | Option Exercise | 15,470 | — | — | 15,470 | Jan 24, 2025 |
| BOYER JEFFREY N | — | Option Exercise | 15,470 | — | — | 27,928 | Jan 24, 2025 |
| Conroy James Grant | — | Option Exercise | 12,376 | — | — | 12,376 | Jan 24, 2025 |
| Sherman Scott C | See Remarks | Sale | 13,500 | $14.49 | $195,615 | 42,431 | Nov 25, 2024 |
| McIntosh Kim | GVP, CONTROLLER & CAO | Sale | 4,300 | $14.53 | $62,479 | 16,685 | Nov 25, 2024 |
| Edwards Mary Beth Beth | See remarks | Tax Withholding | 12,474 | $13.41 | $167,276 | 48,171 | Nov 15, 2024 |
| Spinks Mark Gregory | See remarks | Tax Withholding | 16,819 | $13.41 | $225,543 | 87,626 | Nov 15, 2024 |
| Paulonis Denise | President & CEO | Option Exercise | 284,141 | — | — | 472,685 | Nov 15, 2024 |
| Goss John Howard JR | SVP & President Sally Beauty | Option Exercise | 45,023 | — | — | 90,953 | Nov 15, 2024 |
| Sherman Scott C | See Remarks | Option Exercise | 33,391 | — | — | 68,405 | Nov 15, 2024 |
| McIntosh Kim | GVP, CONTROLLER & CAO | Tax Withholding | 3,131 | $13.41 | $41,987 | 20,985 | Nov 15, 2024 |
| Platz Marlo Michelle Cormier | SVP & CFO | Option Exercise | 55,413 | — | — | 110,436 | Nov 15, 2024 |
| Paulonis Denise | President & CEO | Option Exercise | 28,282 | — | — | 199,108 | Oct 1, 2024 |
| Sherman Scott C | See Remarks | Sale | 2,003 | $12.96 | $25,959 | 35,014 | Feb 22, 2024 |
| Heasley Linda | — | Option Exercise | 26,741 | — | — | 62,290 | Jan 25, 2024 |
| Paulonis Denise | President & CEO | Purchase | 4,000 | $11.29 | $45,160 | 170,826 | Dec 12, 2023 |
| Platz Marlo Michelle Cormier | SVP, CFO | Tax Withholding | 398 | $9.85 | $3,920 | 55,023 | Nov 23, 2023 |
| Edwards Mary Beth Beth | See Remarks | Option Exercise | 234 | — | — | 27,311 | Nov 23, 2023 |
| Goss John Howard JR | SVP & President Sally Beauty | Tax Withholding | 387 | $9.85 | $3,812 | 45,930 | Nov 23, 2023 |
| Sherman Scott C | SVP & CHRO | Tax Withholding | 5,259 | $9.11 | $47,909 | 45,014 | Nov 15, 2023 |
| Platz Marlo Michelle Cormier | SVP, CFO | Option Exercise | 7,663 | — | — | 47,702 | Nov 15, 2023 |
| Edwards Mary Beth Beth | See Remarks | Option Exercise | 1,547 | — | — | 18,016 | Nov 15, 2023 |
| Paulonis Denise | President & CEO | Option Exercise | 65,752 | — | — | 207,044 | Nov 15, 2023 |
| Henrich John M | SVP, Gen Counsel & Secretary | Option Exercise | 1,247 | — | — | 31,860 | Nov 15, 2023 |
| Goss John Howard JR | SVP & President Sally Beauty | Option Exercise | 2,046 | — | — | 32,894 | Nov 15, 2023 |
| McIntosh Kim | GVP, CONTROLLER & CAO | Tax Withholding | 3,165 | $9.11 | $28,833 | 11,272 | Nov 15, 2023 |
| Spinks Mark Gregory | See Remarks | Option Exercise | 5,747 | — | — | 55,839 | Nov 15, 2023 |
| Flur Dorlisa K | — | Option Exercise | 12,458 | — | — | 27,136 | Nov 15, 2023 |
| BOYER JEFFREY N | — | Option Exercise | 12,458 | — | — | 12,458 | Nov 15, 2023 |
| Bishop Rachel Rothe | — | Option Exercise | 6,229 | — | — | 6,229 | Nov 15, 2023 |
| Paulonis Denise | President & CEO | Tax Withholding | 10,563 | $8.38 | $88,518 | 100,583 | Oct 1, 2023 |
| Platz Marlo Michelle Cormier | SVP, CFO | Tax Withholding | 1,816 | $14.67 | $26,641 | 31,850 | Apr 9, 2023 |
| Spinks Mark Gregory | See Remarks | Option Exercise | 35,456 | $9.09 | $322,295 | 73,769 | Feb 16, 2023 |
| EISENBERG MARSHALL E | — | Option Exercise | 103,797 | — | — | 175,868 | Jan 26, 2023 |
| RABIN EDWARD W | — | Option Exercise | 75,997 | — | — | 115,868 | Jan 26, 2023 |
| MCMASTER ROBERT R | — | Option Exercise | 64,865 | — | — | 175,876 | Jan 26, 2023 |