Designer Brands Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Jordan William L | President | Sale | 44,982 | $12.16 | $546,981 | 176,691 | Sep 20, 2023 |
| Haley Mark | SVP, Controller and PAO | Sale | 2,100 | $12.14 | $25,494 | 18,200 | Sep 19, 2023 |
| Weinberg James S. | EVP | Sale | 23,380 | $12.18 | $284,768 | 15,068 | Sep 14, 2023 |
| Poff Jared A. | EVP, CFO & CAO | Sale | 17,000 | $12.17 | $206,890 | 192,462 | Sep 14, 2023 |
| Weinberg James S. | EVP | Sale | 121,429 | $12.04 | $1,462,005 | 38,448 | Sep 8, 2023 |
| SONNENBERG HARVEY L | — | Sale | 16,000 | $12.30 | $196,800 | 11,199 | Sep 8, 2023 |
| SCHOTTENSTEIN JAY L | Executive Chairman | Tax Withholding | 86,741 | $12.66 | $1,098,141 | 1,124,497 | Sep 8, 2023 |
| Poff Jared A. | EVP, CFO & CAO | Tax Withholding | 29,380 | $12.66 | $371,951 | 209,462 | Sep 8, 2023 |
| Jordan William L | President | Tax Withholding | 46,565 | $12.66 | $589,513 | 326,691 | Sep 8, 2023 |
| Ferree Deborah L | Vice Chair, Chief Product Off | Option Exercise | 102,678 | — | — | 493,378 | Sep 8, 2023 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Option Exercise | 34,227 | — | — | 50,729 | Sep 8, 2023 |
| Schottenstein Joseph A. | — | Award / Grant | 2,252 | — | — | 148,496 | Jul 28, 2023 |
| Poff Jared A. | EVP, CFO & CAO | Sale | 5,000 | $10.24 | $51,200 | 170,391 | Jul 13, 2023 |
| Ferree Deborah L | Vice Chair, Chief Product Off | Sale | 3,365 | $10.85 | $36,510 | 437,335 | Jul 12, 2023 |
| Schottenstein Joseph A. | — | Award / Grant | 78 | — | — | 146,244 | Jul 11, 2023 |
| Paul Richard A. | — | Award / Grant | 78 | — | — | 23,752 | Jul 11, 2023 |
| Fersko Tami | — | Award / Grant | 78 | — | — | 23,752 | Jul 11, 2023 |
| SONNENBERG HARVEY L | — | Award / Grant | 78 | — | — | 27,199 | Jul 11, 2023 |
| LAU JOANNA T | — | Award / Grant | 78 | — | — | 74,878 | Jul 11, 2023 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Sale | 15,000 | $10.27 | $154,050 | 16,502 | Jul 10, 2023 |
| SONNENBERG HARVEY L | — | Award / Grant | 16,556 | — | — | 27,121 | Jun 15, 2023 |
| Schottenstein Joseph A. | — | Award / Grant | 16,556 | — | — | 146,166 | Jun 15, 2023 |
| Paul Richard A. | — | Award / Grant | 16,556 | — | — | 23,674 | Jun 15, 2023 |
| LAU JOANNA T | — | Award / Grant | 16,556 | — | — | 74,800 | Jun 15, 2023 |
| Fersko Tami | — | Award / Grant | 16,556 | — | — | 23,674 | Jun 15, 2023 |
| HOWE DOUGLAS M. | CEO | Tax Withholding | 42,944 | $6.63 | $284,719 | 94,738 | May 30, 2023 |
| Schottenstein Joseph A. | — | Award / Grant | 2,747 | — | — | 129,610 | Apr 28, 2023 |
| Weinberg James S. | EVP | Tax Withholding | 29,948 | $8.52 | $255,157 | 136,497 | Mar 24, 2023 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Sale | 15,923 | $8.30 | $132,161 | 31,502 | Mar 24, 2023 |
| SCHOTTENSTEIN JAY L | Executive Chairman | Option Exercise | 303,889 | — | — | 1,120,555 | Mar 24, 2023 |
| Rawlins Roger | Chief Executive Officer | Tax Withholding | 344,535 | $8.52 | $2,935,438 | 1,038,812 | Mar 24, 2023 |
| Poff Jared A. | EVP & CFO | Option Exercise | 75,970 | — | — | 198,448 | Mar 24, 2023 |
| Jordan William L | President | Option Exercise | 151,946 | — | — | 328,970 | Mar 24, 2023 |
| Haley Mark | SVP, Controller and PAO | Tax Withholding | 7,810 | $8.52 | $66,541 | 20,300 | Mar 24, 2023 |
| Ferree Deborah L | Vice Chair, Chief Product Off | Option Exercise | 425,445 | — | — | 633,640 | Mar 24, 2023 |
| Schottenstein Joseph A. | — | Award / Grant | 2,143 | — | — | 126,863 | Jan 27, 2023 |
| Paul Richard A. | — | Option Exercise | 38 | — | — | 7,118 | Jan 3, 2023 |
| Fersko Tami | — | Option Exercise | 38 | — | — | 7,118 | Jan 3, 2023 |
| Paul Richard A. | — | Award / Grant | 7,080 | — | — | 7,080 | Dec 1, 2022 |
| Fersko Tami | — | Award / Grant | 7,080 | — | — | 7,080 | Dec 1, 2022 |
| Schottenstein Joseph A. | — | Award / Grant | 1,469 | — | — | 124,720 | Oct 28, 2022 |
| Zaiac Joanne | — | Sale | 4,489 | $15.76 | $70,747 | 48,560 | Sep 22, 2022 |
| LAU JOANNA T | — | Sale | 10,000 | $15.53 | $155,300 | 58,244 | Sep 22, 2022 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Sale | 4,000 | $16.19 | $64,760 | 18,575 | Sep 15, 2022 |
| Weinberg James S. | EVP | Tax Withholding | 9,520 | $16.75 | $159,460 | 75,278 | Sep 8, 2022 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Sale | 9,269 | $16.12 | $149,416 | 22,575 | Sep 8, 2022 |
| SCHOTTENSTEIN JAY L | Executive Chairman | Tax Withholding | 42,350 | $16.75 | $709,363 | 816,666 | Sep 8, 2022 |
| Rawlins Roger | Chief Executive Officer | Tax Withholding | 85,682 | $16.75 | $1,435,174 | 623,623 | Sep 8, 2022 |
| Poff Jared A. | EVP & CFO | Option Exercise | 33,587 | — | — | 137,710 | Sep 8, 2022 |
| Jordan William L | President | Option Exercise | 50,381 | — | — | 199,872 | Sep 8, 2022 |