Designer Brands Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| LAU JOANNA T | — | Sale | 13,105 | $8.00 | $104,840 | 84,754 | Dec 26, 2025 |
| Ferree Deborah L | V. Chair; Ch Product Off | Sale | 142,277 | $8.06 | $1,146,753 | 306,690 | Dec 11, 2025 |
| Schottenstein Joseph A. | — | Award / Grant | 6,098 | — | — | 285,093 | Oct 31, 2025 |
| SONNENBERG HARVEY L | — | Sale | 50,000 | $4.52 | $226,000 | 25,548 | Sep 11, 2025 |
| Haley Mark | SVP, Controller and PAO | Sale | 11,218 | $4.80 | $53,846 | — | Sep 10, 2025 |
| Schottenstein Joseph A. | — | Award / Grant | 8,789 | — | — | 278,995 | Aug 1, 2025 |
| Poff Jared A. | EVP, CFO & CAO | Other | — | — | — | 29,674 | Jun 18, 2025 |
| SONNENBERG HARVEY L | — | Award / Grant | 72,368 | — | — | 75,548 | Jun 18, 2025 |
| Schottenstein Joseph A. | — | Award / Grant | 72,368 | — | — | 270,206 | Jun 18, 2025 |
| Paul Richard A. | — | Award / Grant | 72,368 | — | — | 119,101 | Jun 18, 2025 |
| HOWE DOUGLAS M. | CEO | Option Exercise | 289,256 | — | — | 475,780 | May 30, 2025 |
| Schottenstein Joseph A. | — | Award / Grant | 7,426 | — | — | 197,838 | May 2, 2025 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Sale | 24,543 | $2.94 | $72,156 | 15,839 | Apr 8, 2025 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Option Exercise | 18,386 | — | — | 50,225 | Mar 24, 2025 |
| SCHOTTENSTEIN JAY L | Executive Chairman | Option Exercise | 179,514 | — | — | 1,418,030 | Mar 24, 2025 |
| Poff Jared A. | EVP, CFO & CAO | Option Exercise | 54,574 | — | — | 309,638 | Mar 24, 2025 |
| Haley Mark | SVP, Controller and PAO | Option Exercise | 17,351 | — | — | 17,351 | Mar 24, 2025 |
| Ferree Deborah L | V. Chair; Ch Product Off | Tax Withholding | 91,180 | $4.04 | $368,367 | 448,967 | Mar 24, 2025 |
| O'Donnell Andrea | EVP & Brands President | Option Exercise | 37,675 | — | — | 37,675 | Feb 1, 2025 |
| Schottenstein Joseph A. | — | Award / Grant | 4,473 | — | — | 190,412 | Jan 31, 2025 |
| Pleasant Lake Partners LLC | — | Sale | 30,000 | $5.47 | $164,100 | 1,853,405 | Jan 28, 2025 |
| Cohen Mark Alexander | — | Purchase | 489,149 | $5.65 | $2,763,692 | 5,489,149 | Jan 13, 2025 |
| Stone House Capital Management, LLC | — | Purchase | 250,000 | $5.63 | $1,407,500 | 5,000,000 | Dec 10, 2024 |
| Schottenstein Joseph A. | — | Award / Grant | 4,429 | — | — | 185,939 | Nov 1, 2024 |
| Haley Mark | SVP, Controller and PAO | Sale | 25,787 | $6.04 | $155,753 | — | Oct 11, 2024 |
| SONNENBERG HARVEY L | — | Sale | 22,000 | $6.62 | $145,640 | 3,180 | Sep 17, 2024 |
| Schottenstein Joseph A. | — | Award / Grant | 3,082 | — | — | 181,510 | Aug 2, 2024 |
| Paul Richard A. | — | Award / Grant | 22,981 | — | — | 46,733 | Jun 20, 2024 |
| SONNENBERG HARVEY L | — | Award / Grant | 22,981 | — | — | 25,180 | Jun 20, 2024 |
| Schottenstein Joseph A. | — | Award / Grant | 22,981 | — | — | 178,428 | Jun 20, 2024 |
| LAU JOANNA T | — | Award / Grant | 22,981 | — | — | 97,859 | Jun 20, 2024 |
| HOWE DOUGLAS M. | CEO | Tax Withholding | 48,721 | $9.33 | $454,567 | 186,524 | May 30, 2024 |
| Schottenstein Joseph A. | — | Award / Grant | 2,361 | — | — | 155,447 | May 3, 2024 |
| SONNENBERG HARVEY L | — | Sale | 9,000 | $8.65 | $77,850 | 2,199 | Apr 11, 2024 |
| Poff Jared A. | EVP, CFO & CAO | Sale | 15,000 | $9.76 | $146,400 | 255,064 | Apr 8, 2024 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Sale | 8,764 | $10.90 | $95,528 | 31,839 | Apr 1, 2024 |
| Haley Mark | SVP, Controller and PAO | Sale | 16,125 | $10.84 | $174,795 | 25,787 | Mar 27, 2024 |
| SCHOTTENSTEIN JAY L | Executive Chairman | Option Exercise | 168,507 | — | — | 1,293,004 | Mar 23, 2024 |
| Poff Jared A. | EVP, CFO & CAO | Tax Withholding | 16,752 | $11.22 | $187,957 | 270,064 | Mar 23, 2024 |
| Haley Mark | SVP, Controller and PAO | Tax Withholding | 3,755 | $11.22 | $42,131 | 41,912 | Mar 23, 2024 |
| Ferree Deborah L | V. Chair; Ch Product Off | Tax Withholding | 93,631 | $11.22 | $1,050,540 | 339,090 | Mar 23, 2024 |
| Turner Mary | EVP;Pres DesignerBrands Canada | Option Exercise | 18,862 | — | — | 50,701 | Mar 23, 2024 |
| Schottenstein Joseph A. | — | Award / Grant | 2,443 | — | — | 153,086 | Feb 2, 2024 |
| Haley Mark | SVP, Controller and PAO | Tax Withholding | 7,366 | $8.42 | $62,022 | 32,185 | Jan 17, 2024 |
| Poff Jared A. | EVP, CFO & CAO | Option Exercise | 63,888 | — | — | 256,350 | Jan 17, 2024 |
| Ferree Deborah L | Vice Chair, Chief Product Off | Sale | 34,000 | $12.58 | $427,720 | 196,813 | Dec 4, 2023 |
| Schottenstein Joseph A. | — | Award / Grant | 2,147 | — | — | 150,643 | Oct 27, 2023 |
| Ferree Deborah L | Vice Chair, Chief Product Off | Sale | 33,000 | $12.52 | $413,160 | 230,813 | Oct 17, 2023 |
| Ferree Deborah L | Vice Chair, Chief Product Off | Sale | 1,000 | $12.00 | $12,000 | 295,813 | Oct 16, 2023 |
| Haley Mark | SVP, Controller and PAO | Sale | 2,075 | $12.35 | $25,626 | 16,125 | Oct 4, 2023 |