Salesforce, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Benioff Marc | Chairman of the Board & CEO | Sale | 600 | $39.34 | $23,604 | 24,072,606 | Jan 9, 2006 |
| Harris Parker | EVP, Technology | Sale | 2,000 | $38.61 | $77,220 | 1,199,547 | Jan 9, 2006 |
| Steele Jim | President, WW Sales & Distrib. | Sale | 20,000 | $40.00 | $800,000 | — | Jan 6, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 200 | $39.96 | $7,992 | 24,092,806 | Jan 6, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 200 | $38.57 | $7,714 | 24,103,706 | Jan 6, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 600 | $39.89 | $23,934 | 24,094,506 | Jan 6, 2006 |
| Harris Parker | EVP, Technology | Sale | 100 | $38.00 | $3,800 | 280,738 | Jan 6, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 200 | $35.57 | $7,114 | 24,124,206 | Jan 5, 2006 |
| Harris Parker | EVP, Technology | Sale | 9 | $36.00 | $324 | 281,220 | Jan 5, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 800 | $35.94 | $28,752 | 24,115,906 | Jan 5, 2006 |
| Moellenhoff David | Chief Technology Officer | Sale | 146 | $35.53 | $5,187 | 983,912 | Jan 5, 2006 |
| Harris Parker | EVP, Technology | Sale | 9 | $35.53 | $320 | 281,125 | Jan 5, 2006 |
| Harris Parker | EVP, Technology | Sale | 5 | $36.04 | $180 | 281,315 | Jan 5, 2006 |
| Harris Parker | EVP, Technology | Sale | 18 | $36.04 | $649 | 1,205,456 | Jan 5, 2006 |
| Moellenhoff David | Chief Technology Officer | Sale | 217 | $35.51 | $7,706 | 979,767 | Jan 5, 2006 |
| Harris Parker | EVP, Technology | Sale | 500 | $35.33 | $17,665 | 1,206,547 | Jan 4, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 200 | $35.14 | $7,028 | 24,147,906 | Jan 4, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 300 | $35.83 | $10,749 | 24,137,806 | Jan 4, 2006 |
| CAKEBREAD STEVEN | Chief Financial Officer | Sale | 1,900 | $35.96 | $68,324 | 177,954 | Jan 4, 2006 |
| Steele Jim | President, WW Sales & Distrib. | Option Exercise | 60,000 | $1.10 | $66,000 | 60,000 | Jan 4, 2006 |
| Harris Parker | EVP, Technology | Sale | 500 | $33.00 | $16,500 | 1,209,047 | Jan 3, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 500 | $34.22 | $17,110 | 24,152,806 | Jan 3, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 200 | $32.15 | $6,430 | 24,166,806 | Jan 3, 2006 |
| Cavalieri Jim | Chief Information Officer | Sale | 2,100 | $31.85 | $66,885 | 337,900 | Jan 3, 2006 |
| TOMLINSON LAWRENCE | — | Sale | 8,000 | $32.10 | $256,800 | — | Jan 3, 2006 |
| Benioff Marc | Chairman of the Board & CEO | Sale | 400 | $33.03 | $13,212 | 24,159,606 | Jan 3, 2006 |
| CAKEBREAD STEVEN | Chief Financial Officer | Sale | 900 | $32.07 | $28,863 | 180,354 | Dec 30, 2005 |
| SCLAVOS STRATTON D | — | Award / Grant | 5,000 | — | — | 311,780 | Feb 1, 2005 |