Salesforce, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Sep 24, 2025 |
| Benioff Marc | Chair and CEO | Sale | 400 | $246.83 | $98,732 | 11,912,464 | Sep 23, 2025 |
| Tallapragada Srinivas | Chief Eng/Cust Success Officer | Tax Withholding | 756 | $249.69 | $188,766 | 44,849 | Sep 22, 2025 |
| Reddy Sundeep G. | EVP & Chief Accounting Officer | Option Exercise | 143 | — | — | 12,671 | Sep 22, 2025 |
| Niles Sabastian | President and CLO | Tax Withholding | 562 | $249.69 | $140,326 | 3,590 | Sep 22, 2025 |
| Milano Miguel | President and CRO | Tax Withholding | 400 | $249.69 | $99,876 | 11,521 | Sep 22, 2025 |
| Harris Parker | Co-Founder and CTO, Slack | Option Exercise | 1,269 | — | — | 139,995 | Sep 22, 2025 |
| Benioff Marc | Chair and CEO | Sale | 605 | $248.32 | $150,234 | 11,912,650 | Sep 22, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Sep 19, 2025 |
| Benioff Marc | Chair and CEO | Sale | 5 | $242.84 | $1,214 | 11,911,571 | Sep 17, 2025 |
| Kirk David Blair | — | Gift | 215 | — | — | — | Sep 17, 2025 |
| Benioff Marc | Chair and CEO | Sale | 125 | $242.00 | $30,250 | 11,911,571 | Sep 16, 2025 |
| Benioff Marc | Chair and CEO | Sale | 36 | $244.35 | $8,797 | 11,911,571 | Sep 15, 2025 |
| Benioff Marc | Chair and CEO | Sale | 47 | $246.94 | $11,606 | 11,911,571 | Sep 12, 2025 |
| Benioff Marc | Chair and CEO | Sale | 695 | $245.25 | $170,449 | 11,912,998 | Sep 11, 2025 |
| Benioff Marc | Chair and CEO | Sale | 257 | $252.53 | $64,900 | 11,911,618 | Sep 10, 2025 |
| Kirk David Blair | — | Gift | 4,278 | — | — | 8,102 | Sep 10, 2025 |
| Benioff Marc | Chair and CEO | Sale | 1,354 | $252.78 | $342,264 | 11,911,906 | Sep 9, 2025 |
| Benioff Marc | Chair and CEO | Sale | 91 | $249.15 | $22,673 | 11,913,688 | Sep 8, 2025 |
| Benioff Marc | Chair and CEO | Sale | 844 | $249.55 | $210,620 | 11,912,410 | Sep 5, 2025 |
| Benioff Marc | Chair and CEO | Sale | 76 | $244.38 | $18,573 | 11,911,571 | Sep 4, 2025 |
| Benioff Marc | Chair and CEO | Sale | 256 | $257.17 | $65,836 | 11,911,571 | Sep 3, 2025 |
| Benioff Marc | Chair and CEO | Sale | 219 | $253.31 | $55,475 | 11,911,615 | Sep 2, 2025 |
| Benioff Marc | Chair and CEO | Sale | 806 | $254.56 | $205,175 | 11,912,786 | Aug 29, 2025 |
| Benioff Marc | Chair and CEO | Sale | 89 | $251.28 | $22,364 | 11,913,732 | Aug 28, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Aug 27, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Aug 26, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Aug 25, 2025 |
| Niles Sabastian | President and CLO | Tax Withholding | 920 | $248.29 | $228,427 | 3,137 | Aug 22, 2025 |
| Milano Miguel | President and CRO | Tax Withholding | 690 | $248.29 | $171,320 | 10,906 | Aug 22, 2025 |
| WEBB MAYNARD G JR | — | Option Exercise | 274 | — | — | 2,516 | Aug 22, 2025 |
| Roos John Victor | — | Option Exercise | 274 | — | — | 15,690 | Aug 22, 2025 |
| MUNOZ OSCAR | — | Option Exercise | 274 | — | — | 12,391 | Aug 22, 2025 |
| SACHIN J. MEHRA | — | Option Exercise | 274 | — | — | 3,807 | Aug 22, 2025 |
| KROES NEELIE | — | Tax Withholding | 42 | $248.29 | $10,428 | 10,960 | Aug 22, 2025 |
| Kirk David Blair | — | Option Exercise | 424 | — | — | 424 | Aug 22, 2025 |
| DONALD ARNOLD W | — | Option Exercise | 274 | — | — | 4,257 | Aug 22, 2025 |
| Conway Craig | — | Option Exercise | 274 | — | — | 8,338 | Aug 22, 2025 |
| Chang Amy | — | Option Exercise | 424 | — | — | 424 | Aug 22, 2025 |
| ALBER LAURA | — | Option Exercise | 274 | — | — | 6,243 | Aug 22, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Aug 22, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Aug 21, 2025 |
| Benioff Marc | Chair and CEO | Sale | 904 | $245.51 | $221,941 | 11,912,917 | Aug 20, 2025 |
| Harris Parker | Co-Founder and CTO, Slack | Gift | 16,000 | — | — | 930,987 | Aug 19, 2025 |
| Benioff Marc | Chair and CEO | Sale | 336 | $244.24 | $82,065 | 11,913,485 | Aug 19, 2025 |
| Benioff Marc | Chair and CEO | Sale | 76 | $239.73 | $18,219 | 11,913,745 | Aug 18, 2025 |
| Benioff Marc | Chair and CEO | Option Exercise | 2,250 | $161.50 | $363,375 | 11,913,821 | Aug 15, 2025 |
| Benioff Marc | Chair and CEO | Sale | 916 | $234.36 | $214,674 | 11,911,888 | Aug 14, 2025 |
| Benioff Marc | Chair and CEO | Sale | 251 | $237.08 | $59,507 | 11,911,571 | Aug 13, 2025 |
| Benioff Marc | Chair and CEO | Sale | 193 | $229.97 | $44,384 | 11,913,386 | Aug 12, 2025 |