BRAND HOUSE COLLECTIVE, INC. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Dubois Lisa Foley | Chief Marketing Officer | Award / Grant | 100,000 | — | — | 100,000 | Oct 19, 2025 |
| Sullivan Amy Ervin | President, CEO | Award / Grant | 250,000 | — | — | 619,604 | Sep 23, 2025 |
| Courtois Andrea K. | CFO | Award / Grant | 100,000 | — | — | 100,000 | Sep 23, 2025 |
| Jubert Melody Rose | Chief Transformation Officer | Award / Grant | 50,000 | — | — | 142,601 | Sep 23, 2025 |
| Schwartzman Eric L. | — | Award / Grant | 23,463 | — | — | 23,463 | Sep 23, 2025 |
| Tamminga Neely J. | — | Award / Grant | 23,463 | — | — | 23,463 | Sep 23, 2025 |
| Ward Tamara | — | Award / Grant | 23,463 | — | — | 23,463 | Sep 23, 2025 |
| Woodward Steven C | — | Award / Grant | 23,463 | — | — | 223,463 | Sep 23, 2025 |
| Sullivan Amy Ervin | President, CEO | Tax Withholding | 3,839 | $1.19 | $4,568 | 369,604 | Apr 6, 2025 |
| Madden W Michael | CFO | Tax Withholding | 2,629 | $1.19 | $3,129 | 230,527 | Apr 6, 2025 |
| Sullivan Amy Ervin | President, CEO | Award / Grant | 233,333 | — | — | 373,443 | Apr 1, 2025 |
| Madden W Michael | CFO | Award / Grant | 133,333 | — | — | 233,156 | Apr 1, 2025 |
| Jubert Melody Rose | Chief Transformation Officer | Award / Grant | 80,000 | — | — | 92,601 | Apr 1, 2025 |
| Jubert Melody Rose | Chief Transformation Officer | Tax Withholding | 1,382 | $1.37 | $1,893 | 12,601 | Mar 27, 2025 |
| Sullivan Amy Ervin | President, CEO | Tax Withholding | 4,398 | $1.37 | $6,025 | 140,110 | Mar 27, 2025 |
| Madden W Michael | CFO | Tax Withholding | 3,008 | $1.37 | $4,121 | 99,823 | Mar 27, 2025 |
| Sullivan Amy Ervin | President, CEO | Tax Withholding | 988 | $1.37 | $1,354 | 144,508 | Mar 23, 2025 |
| BEYOND, INC. | — | C | 4,610,141 | — | — | 4,610,141 | Feb 5, 2025 |
| Madden W Michael | CFO | Tax Withholding | 2,030 | $1.46 | $2,964 | 102,831 | Aug 31, 2024 |
| PLEAS CHARLES III | — | Award / Grant | 16,667 | — | — | 197,230 | Jun 26, 2024 |
| Shimojima Chris | — | Award / Grant | 16,667 | — | — | 95,230 | Jun 26, 2024 |
| SOLTAU JILL A. | — | Award / Grant | 16,667 | — | — | 43,702 | Jun 26, 2024 |
| JOYCE ANN E | — | Award / Grant | 16,667 | — | — | 90,906 | Jun 26, 2024 |
| LANIGAN SUSAN S | — | Award / Grant | 16,667 | — | — | 113,230 | Jun 26, 2024 |
| Madden W Michael | CFO | Tax Withholding | 2,629 | $2.27 | $5,968 | 104,861 | Apr 6, 2024 |
| Sullivan Amy Ervin | President, CEO | Tax Withholding | 3,890 | $2.27 | $8,830 | 145,496 | Apr 6, 2024 |
| Madden W Michael | CFO | Award / Grant | 30,424 | — | — | 107,490 | Mar 27, 2024 |
| Sullivan Amy Ervin | President, CEO | Award / Grant | 44,492 | — | — | 149,386 | Mar 27, 2024 |
| Sullivan Amy Ervin | President, CEO | Tax Withholding | 545 | $2.54 | $1,384 | 104,894 | Mar 23, 2024 |
| Sullivan Amy Ervin | President, CEO | Award / Grant | 50,000 | — | — | 106,427 | Feb 4, 2024 |
| Osmium Capital II, LP | — | Other | 314,310 | — | — | 1,155,289 | Jan 12, 2024 |
| Madden W Michael | CFO | Purchase | 2,500 | $1.76 | $4,400 | 77,066 | Oct 6, 2023 |
| Sullivan Amy Ervin | President, COO | Purchase | 2,847 | $1.76 | $5,011 | 56,427 | Oct 4, 2023 |
| JOYCE ANN E | Interim CEO | Purchase | 3,978 | $1.75 | $6,962 | 74,239 | Sep 22, 2023 |
| Madden W Michael | CFO | Tax Withholding | 2,030 | $2.50 | $5,075 | 74,566 | Aug 31, 2023 |
| SOLTAU JILL A. | — | Award / Grant | 12,110 | — | — | 27,035 | Jun 21, 2023 |
| Shimojima Chris | — | Award / Grant | 12,110 | — | — | 78,563 | Jun 21, 2023 |
| PLEAS CHARLES III | — | Award / Grant | 12,110 | — | — | 180,563 | Jun 21, 2023 |
| Collins Steven J | — | Award / Grant | 12,110 | — | — | 143,353 | Jun 21, 2023 |
| LANIGAN SUSAN S | — | Award / Grant | 12,110 | — | — | 96,563 | Jun 21, 2023 |
| Orr Wilson R III | — | Award / Grant | 12,110 | — | — | 99,563 | Jun 21, 2023 |
| Sullivan Amy Ervin | President, COO | Award / Grant | 39,894 | — | — | 53,580 | Apr 6, 2023 |
| Madden W Michael | CFO | Award / Grant | 26,596 | — | — | 76,596 | Apr 6, 2023 |
| JOYCE ANN E | Executive Consultant | Award / Grant | 50,000 | — | — | 70,261 | Apr 6, 2023 |
| Sullivan Amy Ervin | SVP, CMO | Tax Withholding | 545 | $2.67 | $1,455 | 14,206 | Mar 26, 2023 |
| Woodward Steven C | President and CEO | Tax Withholding | 4,730 | $2.67 | $12,629 | 462,300 | Mar 23, 2023 |
| Osmium Diamond, LP | — | Sale | 12,214 | $3.02 | $36,886 | 1,469,599 | Dec 29, 2022 |
| Osmium Diamond, LP | — | Sale | 8,542 | $3.11 | $26,566 | 306,297 | Dec 23, 2022 |
| Lewis John Hartnett | — | Sale | 8,370 | $3.59 | $30,048 | 313,031 | Dec 23, 2022 |
| Madden W Michael | CFO | Award / Grant | 25,000 | — | — | 50,000 | Aug 31, 2022 |