BRAND HOUSE COLLECTIVE, INC. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Cairnes Mike | Acting Chief Executive Officer | Award / Grant | 18,200 | — | — | 37,899 | Jun 5, 2018 |
| Collins Steven J | — | Award / Grant | 4,000 | — | — | 36,790 | Jun 5, 2018 |
| PLEAS CHARLES III | — | Award / Grant | 4,000 | — | — | 12,000 | Jun 5, 2018 |
| Shimojima Chris | — | Award / Grant | 4,000 | — | — | 4,000 | Jun 5, 2018 |
| Cairnes Mike | Acting Chief Executive Officer | Tax Withholding | 410 | $12.73 | $5,219 | 20,590 | Jun 2, 2018 |
| Strain Nicole Allyson | Interim CFO | Tax Withholding | 297 | $12.63 | $3,751 | 3,703 | Jun 2, 2018 |
| Madden W Michael | Former President and CEO | Option Exercise | 20,834 | $1.11 | $23,126 | 140,079 | Apr 9, 2018 |
| Madden W Michael | President and CEO | Sale | 8,265 | $10.08 | $83,311 | 119,245 | Mar 20, 2018 |
| Graul Michelle | — | Other | 509 | $7.45 | $3,792 | 68,994 | Feb 28, 2018 |
| Madden W Michael | President and CEO | Other | 521 | $7.45 | $3,881 | 134,245 | Feb 28, 2018 |
| Orr Wilson R III | — | Gift | 1,000 | — | — | 24,047 | Dec 29, 2017 |
| SANDFORT GREGORY A | — | Purchase | 7,639 | $13.12 | $100,224 | 7,639 | Dec 5, 2017 |
| Graul Michelle | EVP Stores | Other | 305 | $11.06 | $3,373 | 68,485 | Nov 30, 2017 |
| Madden W Michael | President and CEO | Other | 301 | $11.06 | $3,329 | 133,724 | Nov 30, 2017 |
| SANDFORT GREGORY A | — | Award / Grant | 2,000 | — | — | 2,000 | Sep 29, 2017 |
| Graul Michelle | EVP Stores | Other | 401 | $9.80 | $3,930 | 68,180 | Aug 31, 2017 |
| Madden W Michael | President and CEO | Other | 395 | $9.80 | $3,871 | 133,423 | Aug 31, 2017 |
| Holland Adam C | VP and CFO | Tax Withholding | 822 | $9.54 | $7,842 | 50,390 | Jun 12, 2017 |
| Madden W Michael | President and CEO | Tax Withholding | 2,833 | $9.54 | $27,027 | 132,603 | Jun 12, 2017 |
| Graul Michelle | EVP Stores | Tax Withholding | 1,966 | $9.54 | $18,756 | 67,344 | Jun 12, 2017 |
| Cairnes Mike | EVP & Chief Operating Officer | Award / Grant | 15,000 | — | — | 21,000 | Jun 2, 2017 |
| Graul Michelle | EVP Stores | Award / Grant | 6,500 | — | — | 69,310 | Jun 2, 2017 |
| Madden W Michael | President and CEO | Award / Grant | 18,500 | — | — | 135,436 | Jun 2, 2017 |
| Kirkland Miles | — | Award / Grant | 4,000 | — | — | 81,383 | Jun 2, 2017 |
| Owen Jeffery | — | Award / Grant | 4,000 | — | — | 12,000 | Jun 2, 2017 |
| PLEAS CHARLES III | — | Award / Grant | 4,000 | — | — | 8,000 | Jun 2, 2017 |
| LANIGAN SUSAN S | — | Award / Grant | 4,000 | — | — | 8,000 | Jun 2, 2017 |
| Orr Wilson R III | — | Award / Grant | 4,000 | — | — | 25,047 | Jun 2, 2017 |
| Collins Steven J | — | Award / Grant | 4,000 | — | — | 32,790 | Jun 2, 2017 |
| Madden W Michael | President and CEO | Tax Withholding | 1,022 | $9.09 | $9,290 | 116,936 | Jun 1, 2017 |
| Graul Michelle | EVP Stores | Tax Withholding | 496 | $9.09 | $4,509 | 62,810 | Jun 1, 2017 |
| Holland Adam C | VP and CFO | Tax Withholding | 408 | $9.09 | $3,709 | 51,212 | Jun 1, 2017 |
| Madden W Michael | President and CEO | Other | 425 | $7.69 | $3,268 | 133,028 | May 31, 2017 |
| Graul Michelle | EVP Stores | Other | 435 | $7.69 | $3,345 | 67,779 | May 31, 2017 |
| KIRKLAND CARL | — | Tax Withholding | 1,850 | $9.00 | $16,650 | 469,284 | May 25, 2017 |
| Holland Adam C | VP and CFO | Other | 365 | $9.61 | $3,508 | 51,620 | Feb 28, 2017 |
| Madden W Michael | President and CEO | Other | 391 | $9.61 | $3,758 | 117,958 | Feb 28, 2017 |
| Graul Michelle | EVP Stores & Merchandising | Other | 404 | $9.61 | $3,882 | 63,306 | Feb 28, 2017 |
| Cairnes Mike | EVP & Chief Operating Officer | Award / Grant | 6,000 | — | — | 6,000 | Dec 7, 2016 |
| Graul Michelle | EVP Stores & Merchandising | Other | 266 | $12.49 | $3,322 | 62,902 | Nov 30, 2016 |
| Madden W Michael | President and CEO | Other | 258 | $12.49 | $3,222 | 117,567 | Nov 30, 2016 |
| Holland Adam C | VP and CFO | Other | 240 | $12.49 | $2,998 | 51,255 | Nov 30, 2016 |
| KIRKLAND CARL | — | Sale | 877 | $15.02 | $13,173 | 466,134 | Nov 25, 2016 |
| KIRKLAND CARL | — | Sale | 40,736 | $15.06 | $613,484 | 467,011 | Nov 23, 2016 |
| KIRKLAND CARL | — | Sale | 98,015 | $14.64 | $1,434,940 | 507,747 | Nov 21, 2016 |
| KIRKLAND CARL | — | Sale | 13,048 | $14.06 | $183,455 | 635,952 | Nov 17, 2016 |
| KIRKLAND CARL | — | Sale | 9,721 | $13.66 | $132,789 | 666,134 | Nov 16, 2016 |
| KIRKLAND CARL | — | Sale | 31,074 | $13.55 | $421,053 | 675,855 | Nov 14, 2016 |
| KIRKLAND CARL | — | Sale | 24,921 | $12.73 | $317,244 | 778,856 | Oct 20, 2016 |
| KIRKLAND CARL | — | Sale | 100 | $12.50 | $1,250 | 803,777 | Oct 5, 2016 |