La Rosa Holdings Corp. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| LA ROSA DEANA | Chief Operating Officer | Award / Grant | 75,000 | — | — | 255,272 | Aug 11, 2025 |
| SIEGEL NED L | — | Award / Grant | 600 | — | — | 600 | Aug 11, 2025 |
| LA ROSA MICHAEL A | — | Award / Grant | 600 | — | — | 600 | Aug 11, 2025 |
| Felix Lourdes | — | Award / Grant | 600 | — | — | 600 | Aug 11, 2025 |
| ALAVI SIAMACK | — | Award / Grant | 600 | — | — | 600 | Aug 11, 2025 |
| LA ROSA JOSEPH | CEO, interim CFO | Purchase | 75,000 | $7.64 | $573,000 | 180,272 | Jul 17, 2025 |
| LA ROSA DEANA | Chief Operating Officer | Award / Grant | 3,297,359 | — | — | 8,421,724 | Apr 21, 2025 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Sale | 26 | — | — | 25 | Feb 7, 2025 |
| LA ROSA JOSEPH | CEO, interim CFO | Other | 153,718 | $1.05 | $161,404 | 2,191,146 | Feb 5, 2025 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Option Exercise | 4,000 | — | — | 4,000 | Feb 1, 2025 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Award / Grant | 4,000 | — | — | 4,000 | Feb 1, 2025 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Sale | 9,611 | $0.89 | $8,554 | — | Sep 13, 2024 |
| LA ROSA JOSEPH | CHIEF EXECUTIVE OFFICER | Other | 3,800,000 | — | — | 2,037,428 | Aug 6, 2024 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Award / Grant | 2,813 | — | — | 9,611 | Feb 1, 2024 |
| METZROTH KENT | CHIEF FINANCIAL OFFICER | Award / Grant | 359,120 | — | — | 359,120 | Oct 12, 2023 |
| LA ROSA JOSEPH | CHIEF EXECUTIVE OFFICER | Award / Grant | 900,000 | — | — | 6,737,428 | Oct 12, 2023 |
| LA ROSA JOSEPH | CHIEF EXECUTIVE OFFICER | Option Exercise | 377,428 | $3.50 | $1,320,998 | 5,777,428 | Oct 12, 2023 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Option Exercise | 5,316 | $5.00 | $26,580 | 9,316 | Oct 9, 2023 |
| Bonilla Carlos J. | — | Other | 114,328 | $5.00 | $571,640 | 239,412 | Oct 9, 2023 |
| SANTOS ALEX | CHIEF TECHNOLOGY OFFICER | Disposition | 2,518 | — | — | 6,798 | Oct 9, 2023 |