Lulu's Fashion Lounge Holdings, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Holt Laura | Chief Merchandising Officer | Tax Withholding | 299 | $4.70 | $1,405 | 10,418 | Sep 30, 2025 |
| Holt Laura | Chief Merchandising Officer | Tax Withholding | 299 | $4.70 | $1,405 | 160,493 | Sep 30, 2025 |
| Landsem Crystal | Chief Executive Officer | Tax Withholding | 61,659 | $0.30 | $18,498 | 1,930,764 | Jun 30, 2025 |
| Vos Mark | President & CIO | Tax Withholding | 55,751 | $0.30 | $16,725 | 1,239,025 | Jun 30, 2025 |
| Holt Laura | Chief Merchandising Officer | Tax Withholding | 4,473 | $0.30 | $1,342 | 160,792 | Jun 30, 2025 |
| McCarthy Kelly Ann | — | Tax Withholding | 14,723 | $0.47 | $6,920 | 164,242 | Jun 10, 2025 |
| Bazzano Dara | — | Tax Withholding | 24,576 | $0.47 | $11,551 | 124,156 | Jun 10, 2025 |
| Smith Tiffany Rose | Chief Financial Officer | Tax Withholding | 3,424 | $0.41 | $1,404 | 291,031 | Apr 6, 2025 |
| Holt Laura | Chief Merchandising Officer | Tax Withholding | 5,135 | $0.40 | $2,054 | 165,265 | Mar 31, 2025 |
| Landsem Crystal | Chief Executive Officer | Tax Withholding | 63,456 | $0.40 | $25,382 | 1,992,423 | Mar 31, 2025 |
| Vos Mark | President & CIO | Tax Withholding | 57,563 | $0.40 | $23,025 | 1,294,776 | Mar 31, 2025 |
| Bazzano Dara | — | Award / Grant | 20,694 | — | — | 148,732 | Mar 31, 2025 |
| Vos Mark | President & CIO | Award / Grant | 360,000 | — | — | 1,352,339 | Mar 20, 2025 |
| Deady Laura | Chief Merchandising Officer | Award / Grant | 50,000 | — | — | 170,400 | Mar 20, 2025 |
| Deady Laura | Chief Merchandising Officer | Tax Withholding | 14,005 | $0.51 | $7,143 | 120,400 | Mar 10, 2025 |
| Smith Tiffany Rose | Chief Financial Officer | Tax Withholding | 23,964 | $0.51 | $12,222 | 294,455 | Mar 10, 2025 |
| Smith Tiffany Rose | Chief Financial Officer | Tax Withholding | 22,228 | $0.54 | $12,003 | 318,419 | Mar 7, 2025 |
| Deady Laura | Chief Merchandising Officer | Tax Withholding | 5,135 | $1.13 | $5,803 | 134,405 | Dec 31, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Sale | 47 | $1.23 | $58 | 340,647 | Dec 4, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Sale | 225 | $1.23 | $277 | 341,194 | Dec 3, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Sale | 353 | $1.23 | $434 | 341,419 | Nov 26, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Sale | 782 | $1.23 | $962 | 343,274 | Nov 25, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Sale | 1,200 | $1.26 | $1,512 | 344,956 | Nov 21, 2024 |
| Vos Mark | President & CIO | Tax Withholding | 48,579 | $1.60 | $77,726 | 992,339 | Sep 30, 2024 |
| Landsem Crystal | Chief Executive Officer | Tax Withholding | 67,737 | $1.60 | $108,379 | 2,055,879 | Sep 30, 2024 |
| Deady Laura | Chief Merchandising Officer | Tax Withholding | 4,460 | $1.60 | $7,136 | 139,540 | Sep 30, 2024 |
| Sheu Caroline Sio-Chin | — | Disposition | 75,187 | — | — | 136,696 | Sep 4, 2024 |
| MARDY MICHAEL J | — | Disposition | 45,513 | — | — | 106,384 | Sep 4, 2024 |
| McCreight David W. | — | Disposition | 42,466 | — | — | 930,884 | Sep 4, 2024 |
| Sheu Caroline Sio-Chin | — | Award / Grant | 10,014 | — | — | 211,883 | Jul 5, 2024 |
| Vos Mark | President & CIO | Tax Withholding | 13,532 | $1.85 | $25,034 | 1,103,126 | Jun 30, 2024 |
| Deady Laura | Chief Merchandising Officer | Tax Withholding | 4,461 | $1.85 | $8,253 | 144,000 | Jun 30, 2024 |
| Landsem Crystal | Chief Executive Officer | Tax Withholding | 67,888 | $1.85 | $125,593 | 2,123,616 | Jun 30, 2024 |
| Bazzano Dara | — | Award / Grant | 55,556 | — | — | 128,038 | Jun 11, 2024 |
| MARDY MICHAEL J | — | Award / Grant | 55,556 | — | — | 151,897 | Jun 11, 2024 |
| McCarthy Kelly Ann | — | Award / Grant | 55,556 | — | — | 178,965 | Jun 11, 2024 |
| Black John Richard | — | Award / Grant | 55,556 | — | — | 149,603 | Jun 11, 2024 |
| McCreight David W. | — | Award / Grant | 55,556 | — | — | 973,350 | Jun 11, 2024 |
| Sheu Caroline Sio-Chin | — | Award / Grant | 55,556 | — | — | 201,869 | Jun 11, 2024 |
| Kumar Anisa | — | Award / Grant | 55,556 | — | — | 139,641 | Jun 11, 2024 |
| Sheu Caroline Sio-Chin | — | Award / Grant | 11,498 | — | — | 146,313 | Apr 5, 2024 |
| Deady Laura | Chief Merchandising Officer | Tax Withholding | 3,812 | $1.40 | $5,337 | 148,461 | Mar 31, 2024 |
| Vos Mark | President & CIO | Tax Withholding | 13,455 | $1.40 | $18,837 | 1,165,095 | Mar 31, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Tax Withholding | 2,974 | $1.40 | $4,164 | 346,156 | Mar 31, 2024 |
| Landsem Crystal | Chief Executive Officer | Tax Withholding | 67,578 | $1.40 | $94,609 | 2,191,504 | Mar 31, 2024 |
| MARDY MICHAEL J | — | Purchase | 1,000 | $1.64 | $1,640 | 96,341 | Mar 15, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Tax Withholding | 20,422 | $1.72 | $35,126 | 349,130 | Mar 8, 2024 |
| Smith Tiffany Rose | Chief Financial Officer | Tax Withholding | 21,414 | $1.72 | $36,832 | 348,138 | Mar 8, 2024 |
| Black John Richard | — | Award / Grant | 5,978 | — | — | 94,047 | Mar 6, 2024 |
| McCreight David W. | — | Award / Grant | 13,151 | — | — | 917,794 | Mar 6, 2024 |