Wayfair Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Conine Steven | Co-Founder | Sale | 59,680 | $100.10 | $5,973,968 | 506,086 | Dec 23, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 32,096 | $101.31 | $3,251,646 | 473,953 | Dec 23, 2025 |
| Conine Steven | Co-Founder | Gift | 30,000 | — | — | 589,073 | Nov 24, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 2,128 | $107.63 | $229,037 | 729,137 | Nov 24, 2025 |
| Lawton III Harry A | — | Award / Grant | 2,261 | — | — | 2,261 | Nov 12, 2025 |
| Sneed Michael E | — | Award / Grant | 2,261 | — | — | 24,543 | Nov 12, 2025 |
| Blotner Jon | Pres., Commercial & Operations | Sale | 3,651 | $107.94 | $394,089 | 101,019 | Nov 10, 2025 |
| Tan Fiona | Chief Technology Officer | Sale | 2,882 | $112.00 | $322,784 | 211,887 | Nov 10, 2025 |
| Tan Fiona | Chief Technology Officer | Gift | 15,909 | — | — | 214,769 | Nov 5, 2025 |
| Gulliver Kate | CFO and Chief Admin Officer | Sale | 9,612 | $102.20 | $982,346 | 175,497 | Nov 4, 2025 |
| Frost Diana | — | Tax Withholding | 548 | $103.30 | $56,608 | 5,676 | Nov 3, 2025 |
| Conine Steven | Co-Founder | Sale | 5,494 | $105.66 | $580,496 | 150,226 | Oct 28, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 5,521 | $105.67 | $583,404 | 150,234 | Oct 28, 2025 |
| Conine Steven | Co-Founder | Sale | 7,081 | $83.54 | $591,547 | 169,073 | Oct 23, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 51,934 | $82.96 | $4,308,445 | 176,531 | Oct 23, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 65,716 | $82.97 | $5,452,457 | 289,137 | Oct 20, 2025 |
| Conine Steven | Co-Founder | Sale | 65,710 | $82.97 | $5,451,959 | 289,073 | Oct 20, 2025 |
| Gulliver Kate | CFO and Chief Admin Officer | Option Exercise | 181 | — | — | 171,805 | Oct 1, 2025 |
| Tan Fiona | Chief Technology Officer | Tax Withholding | 16,351 | $86.41 | $1,412,890 | 15,909 | Oct 1, 2025 |
| Blotner Jon | Pres., Commercial & Operations | Option Exercise | 181 | — | — | 91,875 | Oct 1, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 35,926 | $86.75 | $3,116,581 | 403,711 | Sep 22, 2025 |
| Conine Steven | Co-Founder | Sale | 35,401 | $86.74 | $3,070,683 | 404,168 | Sep 22, 2025 |
| Kumin Michael Andrew | — | Purchase | 160 | $74.97 | $11,995 | 260,577 | Aug 28, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 5,126 | $78.51 | $402,442 | 539,011 | Aug 20, 2025 |
| Conine Steven | Co-Founder | Sale | 32,099 | $80.39 | $2,580,439 | 470,555 | Aug 20, 2025 |
| Conine Steven | Co-Founder | Sale | 32,099 | $80.39 | $2,580,439 | 470,555 | Aug 20, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 31,810 | $80.39 | $2,557,206 | 470,603 | Aug 20, 2025 |
| King Jeremy | — | Award / Grant | 3,177 | — | — | 17,543 | Aug 14, 2025 |
| JUNG ANDREA | — | Award / Grant | 3,177 | — | — | 20,435 | Aug 14, 2025 |
| Conine Steven | Co-Founder | Sale | 62,567 | $77.39 | $4,842,060 | 680,979 | Aug 13, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 63,075 | $77.40 | $4,882,005 | 680,484 | Aug 13, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 7,836 | $77.03 | $603,607 | 161,301 | Aug 7, 2025 |
| Conine Steven | Co-Founder | Sale | 7,775 | $77.02 | $598,831 | 161,298 | Aug 7, 2025 |
| Tan Fiona | Chief Technology Officer | Sale | 7,009 | $73.00 | $511,657 | 205,207 | Aug 4, 2025 |
| Frost Diana | — | Tax Withholding | 548 | $65.22 | $35,741 | 6,224 | Aug 1, 2025 |
| Tan Fiona | Chief Technology Officer | Gift | 141,325 | — | — | — | Jul 31, 2025 |
| Conine Steven | Co-Founder | Sale | 33,891 | $56.26 | $1,906,708 | 169,273 | Jul 21, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 32,293 | $56.28 | $1,817,450 | 169,337 | Jul 21, 2025 |
| Blotner Jon | Pres., Commercial & Operations | Sale | 13,857 | $56.45 | $782,228 | 91,263 | Jul 15, 2025 |
| Conine Steven | Co-Founder | Sale | 1,662 | $53.49 | $88,900 | 234,505 | Jul 2, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 1,394 | $56.35 | $78,552 | 229,137 | Jul 2, 2025 |
| Tan Fiona | Chief Technology Officer | Option Exercise | 60,990 | — | — | 173,753 | Jul 1, 2025 |
| Gulliver Kate | CFO and Chief Admin Officer | Tax Withholding | 25,106 | $51.99 | $1,305,261 | 171,289 | Jul 1, 2025 |
| Blotner Jon | Pres., Commercial & Operations | Option Exercise | 180 | — | — | 78,917 | Jul 1, 2025 |
| Conine Steven | Co-Founder | Sale | 21,963 | $52.01 | $1,142,296 | 417,110 | Jul 1, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 22,580 | $52.01 | $1,174,386 | 416,557 | Jul 1, 2025 |
| Conine Steven | Co-Founder | Sale | 1,500 | $49.99 | $74,985 | 439,073 | Jun 20, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 29,078 | $49.41 | $1,436,744 | 440,059 | Jun 20, 2025 |
| Tan Fiona | Chief Technology Officer | Sale | 3,214 | $49.00 | $157,486 | 70,891 | Jun 16, 2025 |
| Shah Niraj | Chief Executive Officer | Sale | 30 | $41.00 | $1,230 | 469,137 | May 27, 2025 |