Vital Farms, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 4,000 | $31.39 | $125,560 | 6,966,890 | Mar 24, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 20,000 | $29.46 | $589,200 | 6,970,890 | Mar 19, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Tax Withholding | 3,192 | $31.59 | $100,835 | 58,317 | Mar 17, 2025 |
| Khoury Karl | — | Sale | 10,839 | $31.02 | $336,226 | 131,366 | Mar 14, 2025 |
| McKeon Kathryn | CMO and GM, Butter | Tax Withholding | 1,500 | $29.32 | $43,980 | 49,518 | Mar 13, 2025 |
| Pappas Peter Nicholas | CSO and President, Eggs | Tax Withholding | 1,500 | $29.32 | $43,980 | 67,740 | Mar 13, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Tax Withholding | 1,714 | $29.32 | $50,254 | 57,898 | Mar 13, 2025 |
| Coon Stephanie | SVP STRATEGY | Tax Withholding | 1,500 | $29.32 | $43,980 | 55,425 | Mar 13, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 8,719 | $31.94 | $278,485 | 701,158 | Mar 13, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Tax Withholding | 2,240 | $31.60 | $70,784 | 61,509 | Mar 11, 2025 |
| Coon Stephanie | SVP STRATEGY | Tax Withholding | 1,901 | $32.04 | $60,908 | 58,550 | Mar 11, 2025 |
| Pappas Peter Nicholas | CSO and President, Eggs | Tax Withholding | 4,709 | $32.04 | $150,876 | 71,506 | Mar 11, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Tax Withholding | 12,498 | $31.60 | $394,937 | 694,030 | Mar 10, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Tax Withholding | 2,563 | $31.60 | $80,991 | 59,612 | Mar 10, 2025 |
| McKeon Kathryn | CMO and GM, Butter | Tax Withholding | 1,683 | $31.60 | $53,183 | 51,018 | Mar 10, 2025 |
| Van Hoven Reena Chauhan | Chief People Officer | Award / Grant | 7,528 | — | — | 11,109 | Mar 3, 2025 |
| Pappas Peter Nicholas | CSO and President, Eggs | Award / Grant | 10,301 | — | — | 76,215 | Mar 3, 2025 |
| Coon Stephanie | SVP STRATEGY | Award / Grant | 7,528 | — | — | 60,451 | Mar 3, 2025 |
| Holland Joseph Michael | Chief People Officer | Award / Grant | 7,528 | — | — | 11,109 | Mar 3, 2025 |
| Holland Joseph Michael | Chief Supply Chain Officer | Award / Grant | 7,924 | — | — | 11,863 | Mar 3, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Award / Grant | 7,924 | — | — | 67,295 | Mar 3, 2025 |
| McKeon Kathryn | CMO and GM, Butter | Award / Grant | 7,924 | — | — | 54,127 | Mar 3, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Award / Grant | 34,073 | — | — | 709,805 | Mar 3, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Award / Grant | 14,659 | — | — | 63,749 | Mar 3, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 11,500 | $34.55 | $397,325 | 7,003,390 | Feb 19, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Option Exercise | 52,500 | $5.33 | $279,825 | 720,702 | Feb 12, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 12,606 | $42.84 | $540,041 | 7,024,984 | Jan 21, 2025 |
| McKeon Kathryn | CMO and GM, Butter | Option Exercise | 12,300 | $3.67 | $45,141 | 58,503 | Jan 17, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Option Exercise | 12,253 | $15.31 | $187,593 | 71,624 | Jan 17, 2025 |
| McKeon Kathryn | CHIEF MARKETING OFFICER | Option Exercise | 12,300 | $3.25 | $39,975 | 58,503 | Jan 13, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 5,500 | $43.30 | $238,150 | 668,202 | Jan 13, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 12,192 | $38.59 | $470,489 | 7,038,890 | Dec 19, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 18,856 | $38.20 | $720,299 | 614,905 | Dec 13, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Gift | 50,000 | — | — | 7,062,890 | Dec 9, 2024 |
| Pappas Peter Nicholas | CHIEF SALES OFFICER | Tax Withholding | 162 | $32.34 | $5,239 | 65,914 | Nov 27, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Award / Grant | 3,613 | — | — | 7,112,890 | Nov 22, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 7,289 | $29.02 | $211,527 | 7,125,988 | Nov 20, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 5,000 | $30.00 | $150,000 | 606,025 | Nov 19, 2024 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Award / Grant | 290 | $23.91 | $6,934 | 49,090 | Nov 15, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Award / Grant | 326 | $23.91 | $7,795 | 606,025 | Nov 15, 2024 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Award / Grant | 270 | $23.91 | $6,456 | 59,371 | Nov 15, 2024 |
| Pappas Peter Nicholas | CHIEF SALES OFFICER | Award / Grant | 250 | $23.91 | $5,978 | 66,076 | Nov 15, 2024 |
| Coon Stephanie | SVP OF STRATEGY | Award / Grant | 422 | $23.91 | $10,090 | 52,923 | Nov 15, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Option Exercise | 47,500 | $5.33 | $253,175 | 646,349 | Nov 12, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | X | 61,500 | $3.25 | $199,875 | 598,849 | Nov 5, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | X | 61,500 | $3.25 | $199,875 | 7,133,277 | Nov 5, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 22,100 | $39.02 | $862,342 | 7,196,677 | Oct 21, 2024 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 44,653 | $40.07 | $1,789,246 | 537,349 | Oct 14, 2024 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 3,479 | $33.14 | $115,294 | 7,218,777 | Sep 18, 2024 |
| Van Hoven Reena Chauhan | Chief People Officer | Award / Grant | 3,581 | — | — | 3,581 | Sep 16, 2024 |