Vital Farms, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Date |
|---|---|---|---|---|---|---|
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 5,000 | $35.25 | $176,250 | Dec 15, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 16,734 | $35.05 | $586,527 | Dec 15, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 20,927 | $33.07 | $692,056 | Dec 1, 2025 |
| Pappas Peter Nicholas | CSO and President, Eggs | Tax Withholding | 261 | $32.70 | $8,535 | Nov 28, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Tax Withholding | 880 | $30.67 | $26,990 | Nov 24, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Award / Grant | 281 | $26.13 | $7,343 | Nov 17, 2025 |
| Pappas Peter Nicholas | CSO and President, Eggs | Award / Grant | 291 | $26.13 | $7,604 | Nov 17, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Award / Grant | 258 | $26.13 | $6,742 | Nov 17, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Award / Grant | 309 | $26.13 | $8,074 | Nov 17, 2025 |
| Coon Stephanie | SVP STRATEGY | Award / Grant | 401 | $26.13 | $10,478 | Nov 17, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 3,592 | $32.35 | $116,201 | Nov 3, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 5,263 | $44.11 | $232,151 | Oct 8, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 600 | $38.17 | $22,902 | Oct 1, 2025 |
| Van Hoven Reena Chauhan | Chief People Officer | Tax Withholding | 344 | $47.05 | $16,185 | Sep 16, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 15,757 | $47.29 | $745,149 | Sep 11, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 100,000 | $50.96 | $5,096,000 | Sep 4, 2025 |
| Holland Joseph Michael | Chief Supply Chain Officer | Tax Withholding | 412 | $51.90 | $21,383 | Sep 2, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 100,000 | $51.13 | $5,113,000 | Sep 2, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sale | 4,796 | $50.95 | $244,356 | Aug 22, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 4,200 | $50.25 | $211,050 | Aug 21, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 800 | $50.31 | $40,248 | Aug 19, 2025 |
| McKeon Kathryn | CMO and GM, Butter | Sale | 21,442 | $49.08 | $1,052,373 | Aug 18, 2025 |
| Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sale | 9,999 | $47.70 | $476,952 | Aug 15, 2025 |
| Post Denny Marie | — | Sale | 6,086 | $47.75 | $290,607 | Aug 14, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Sale | 2,793 | $47.70 | $133,226 | Aug 14, 2025 |
| Khoury Karl | — | Sale | 20,000 | $47.63 | $952,600 | Aug 13, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 16,700 | $46.11 | $770,037 | Aug 12, 2025 |
| Coon Stephanie | SVP STRATEGY | Sale | 10,005 | $46.15 | $461,731 | Aug 12, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Sale | 1,200 | $45.56 | $54,672 | Aug 11, 2025 |
| Pappas Peter Nicholas | CSO and President, Eggs | Sale | 2,811 | $45.35 | $127,479 | Aug 11, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 5,000 | $40.31 | $201,550 | Aug 8, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 19,957 | $35.53 | $709,072 | Aug 1, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 5,000 | $40.34 | $201,700 | Jul 23, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Sale | 1,200 | $38.97 | $46,764 | Jul 11, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Option Exercise | 18,180 | $24.20 | $439,956 | Jul 11, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 9,714 | $38.85 | $377,389 | Jul 1, 2025 |
| Cyr William B. | — | Award / Grant | 3,044 | — | — | Jul 1, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 700 | $32.07 | $22,449 | Jun 13, 2025 |
| Wrede Thilo | CHIEF FINANCIAL OFFICER | Sale | 1,200 | $31.93 | $38,316 | Jun 12, 2025 |
| Post Denny Marie | — | Award / Grant | 3,423 | — | — | Jun 11, 2025 |
| Khoury Karl | — | Award / Grant | 3,423 | — | — | Jun 11, 2025 |
| Kennedy Kelly J. | — | Award / Grant | 3,423 | — | — | Jun 11, 2025 |
| Flanagan Glenda J | — | Award / Grant | 3,423 | — | — | Jun 11, 2025 |
| Ruiz Gisel | — | Award / Grant | 3,423 | — | — | Jun 11, 2025 |
| Amoo-Gottfried Kofi Owusu | — | Award / Grant | 3,423 | — | — | Jun 11, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Award / Grant | 7,806 | $12.81 | $99,995 | May 22, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 24,000 | $35.94 | $862,560 | May 19, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Option Exercise | 13,052 | $12.81 | $167,196 | May 12, 2025 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sale | 24,000 | $32.68 | $784,320 | Apr 21, 2025 |
| Diez-Canseco Russell | PRESIDENT AND CEO | Sale | 45,124 | $33.69 | $1,520,228 | Apr 14, 2025 |