YELP INC — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Donaker Geoffrey L | Chief Operating Officer | C | 35,000 | — | — | 35,000 | Sep 10, 2012 |
| KROLIK ROBERT J | Chief Financial Officer | C | 1,000 | — | — | 1,000 | Sep 4, 2012 |
| KROLIK ROBERT J | Chief Financial Officer | C | 23,745 | — | — | 23,745 | Jul 27, 2012 |
| IRVINE DIANE M | — | Purchase | 4,000 | $15.73 | $62,920 | 4,000 | Jun 6, 2012 |