BREAD FINANCIAL HOLDINGS, INC. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Epperson Leigh Ann K | SVP, General Counsel & Secy | Tax Withholding | 377 | $120.80 | $45,542 | 18,052 | Feb 23, 2012 |
| Pearson Bryan A | EVP & President, LoyaltyOne | Tax Withholding | 5,555 | $120.80 | $671,044 | 107,122 | Feb 23, 2012 |
| Santillan Laura | SVP, Chief Acctg. Officer | Tax Withholding | 396 | $120.80 | $47,837 | 24,202 | Feb 23, 2012 |
| Miller Melisa A | EVP & Pres, Retail Credit Svcs | Tax Withholding | 1,536 | $120.80 | $185,549 | 36,640 | Feb 23, 2012 |
| Kennedy Bryan J | EVP & President, Epsilon | Tax Withholding | 4,363 | $120.80 | $527,050 | 114,718 | Feb 23, 2012 |
| HEFFERNAN EDWARD J | President and CEO | Tax Withholding | 6,544 | $120.80 | $790,515 | 238,090 | Feb 23, 2012 |
| Miller Melisa A | EVP & Pres, Retail Credit Svcs | Tax Withholding | 1,170 | $119.70 | $140,049 | 28,617 | Feb 22, 2012 |
| Kennedy Bryan J | EVP & President, Epsilon | Tax Withholding | 2,888 | $119.70 | $345,694 | 106,231 | Feb 22, 2012 |
| HORN CHARLES L | EVP & Chief Financial Officer | Award / Grant | 5,202 | — | — | 33,022 | Feb 22, 2012 |
| BALLOU ROGER H | — | Sale | 530 | $119.76 | $63,473 | 9,059 | Feb 21, 2012 |
| Pearson Bryan A | EVP & President, LoyaltyOne | Award / Grant | 3,181 | — | — | 104,769 | Feb 21, 2012 |
| Santillan Laura | SVP, Chief Acctg. Officer | Award / Grant | 2,924 | — | — | 25,113 | Feb 21, 2012 |
| Epperson Leigh Ann K | SVP, General Counsel & Secy | Award / Grant | 1,300 | — | — | 15,379 | Feb 21, 2012 |
| HEFFERNAN EDWARD J | President and CEO | Award / Grant | 15,346 | — | — | 226,315 | Feb 21, 2012 |
| COBB D KEITH | — | Sale | 800 | $118.78 | $95,024 | 5,616 | Feb 13, 2012 |
| COBB D KEITH | — | Sale | 1,195 | $116.77 | $139,540 | 6,416 | Feb 8, 2012 |
| Kennedy Bryan J | EVP & President, Epsilon | Sale | 8,000 | $116.23 | $929,840 | 100,276 | Feb 6, 2012 |
| BENVENISTE LAWRENCE M | — | Option Exercise | 3,724 | $41.77 | $155,551 | 12,804 | Feb 6, 2012 |
| Epperson Leigh Ann K | SVP, General Counsel & Secy | Sale | 2,441 | $116.12 | $283,449 | 14,079 | Feb 6, 2012 |
| HORN CHARLES L | EVP & Chief Financial Officer | Tax Withholding | 428 | $104.83 | $44,867 | 27,820 | Dec 21, 2011 |
| MINICUCCI ROBERT A | — | Gift | 3,000 | — | — | 148,999 | Nov 30, 2011 |
| ANDERSON BRUCE K | — | Option Exercise | 3,724 | $41.77 | $155,551 | 857,318 | Nov 2, 2011 |
| ANDERSON BRUCE K | — | Option Exercise | 6,208 | $24.03 | $149,178 | 859,802 | Sep 6, 2011 |
| BENVENISTE LAWRENCE M | — | Award / Grant | 1,335 | — | — | 10,775 | Jun 30, 2011 |
| BALLOU ROGER H | — | Award / Grant | 1,915 | — | — | 11,589 | Jun 30, 2011 |
| COBB D KEITH | — | Award / Grant | 1,211 | — | — | 8,111 | Jun 30, 2011 |
| JENSEN KENNETH R | — | Award / Grant | 1,211 | — | — | 53,505 | Jun 30, 2011 |
| DRAPER E LINN JR | — | Award / Grant | 2,410 | — | — | 18,931 | Jun 30, 2011 |
| MINICUCCI ROBERT A | — | Award / Grant | 3,246 | — | — | 151,999 | Jun 30, 2011 |
| ANDERSON BRUCE K | — | Award / Grant | 1,907 | — | — | 853,594 | Jun 30, 2011 |
| Kennedy Bryan J | EVP & President, Epsilon | Sale | 10,000 | $92.86 | $928,600 | 108,276 | Jun 1, 2011 |
| HORN CHARLES L | EVP & Chief Financial Officer | Sale | 5,200 | $92.59 | $481,468 | 28,248 | May 5, 2011 |
| Epperson Leigh Ann K | SVP, General Counsel & Secy | Option Exercise | 2,439 | $43.01 | $104,901 | 18,959 | Apr 29, 2011 |
| Pearson Bryan A | EVP & President, LoyaltyOne | Sale | 25,000 | $95.20 | $2,380,000 | 97,606 | Apr 29, 2011 |
| Santillan Laura | SVP, Chief Acctg. Officer | Award / Grant | 1,170 | — | — | 15,152 | Mar 21, 2011 |
| SZEFTEL IVAN M | EVP & Pres, Retail Credit Svcs | Award / Grant | 5,461 | — | — | 73,837 | Mar 21, 2011 |
| Epperson Leigh Ann K | SVP, General Counsel & Secy | Award / Grant | 2,600 | — | — | 15,520 | Mar 21, 2011 |
| HEFFERNAN EDWARD J | President and CEO | Award / Grant | 30,689 | — | — | 212,845 | Mar 21, 2011 |
| HORN CHARLES L | EVP & Chief Financial Officer | Award / Grant | 2,600 | — | — | 23,045 | Mar 21, 2011 |
| Kennedy Bryan J | EVP & President, Epsilon | Award / Grant | 4,421 | — | — | 100,591 | Mar 21, 2011 |
| Pearson Bryan A | EVP & President, LoyaltyOne | Award / Grant | 17,165 | — | — | 122,606 | Mar 21, 2011 |
| SZEFTEL IVAN M | EVP & Pres, Retail Credit Svcs | Sale | 101,596 | $79.55 | $8,081,962 | 70,376 | Mar 15, 2011 |
| HEFFERNAN EDWARD J | President and CEO | Gift | 1,876 | — | — | 210,969 | Mar 8, 2011 |
| Santillan Laura | SVP, Chief Acctg. Officer | Sale | 823 | $81.00 | $66,663 | 13,982 | Mar 4, 2011 |
| Pearson Bryan A | EVP & President, LoyaltyOne | Tax Withholding | 5,391 | $76.05 | $409,986 | 101,150 | Feb 22, 2011 |
| SZEFTEL IVAN M | EVP & Pres, Retail Credit Svcs | Gift | 2,000 | — | — | 147,706 | Feb 22, 2011 |
| Santillan Laura | SVP, Chief Acctg. Officer | Tax Withholding | 385 | $76.05 | $29,279 | 14,805 | Feb 22, 2011 |
| HORN CHARLES L | EVP & Chief Financial Officer | Award / Grant | 930 | — | — | 22,018 | Feb 22, 2011 |
| HEFFERNAN EDWARD J | President and CEO | Tax Withholding | 6,352 | $76.05 | $483,070 | 174,484 | Feb 22, 2011 |
| Epperson Leigh Ann K | SVP, General Counsel & Secy | Tax Withholding | 365 | $76.05 | $27,758 | 12,270 | Feb 22, 2011 |