Lifevantage Corp — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Date |
|---|---|---|---|---|---|---|
| Thompson Todd | Chief Information Officer | Tax Withholding | 601 | $6.23 | $3,744 | Dec 23, 2025 |
| Lewis Darwin | — | Purchase | 805 | $6.54 | $5,265 | Dec 15, 2025 |
| BEINDORFF MICHAEL A | — | Gift | 7,819 | — | — | Nov 25, 2025 |
| BEINDORFF MICHAEL A | — | Sale | 12,607 | $6.42 | $80,937 | Nov 19, 2025 |
| BEINDORFF MICHAEL A | — | Award / Grant | 13,531 | $7.76 | $105,001 | Nov 7, 2025 |
| Anbalagan Rajendran | — | Award / Grant | 13,531 | $7.76 | $105,001 | Nov 6, 2025 |
| Latham Cynthia | — | Award / Grant | 13,531 | $7.76 | $105,001 | Nov 6, 2025 |
| Greer Raymond B | — | Award / Grant | 13,531 | $7.76 | $105,001 | Nov 6, 2025 |
| Dayton Judd | — | Award / Grant | 13,531 | $7.76 | $105,001 | Nov 6, 2025 |
| Lewis Darwin | — | Award / Grant | 13,531 | $7.76 | $105,001 | Nov 6, 2025 |
| Cunningham Kristen | Chief Sales Officer | Tax Withholding | 1,720 | $9.56 | $16,443 | Oct 1, 2025 |
| Neufeld Alissa | General Counsel | Tax Withholding | 1,283 | $9.56 | $12,265 | Oct 1, 2025 |
| Fife Steven R | President and CEO | Tax Withholding | 8,181 | $9.56 | $78,210 | Oct 1, 2025 |
| Aure Carl | Chief Financial Officer | Tax Withholding | 1,361 | $9.56 | $13,011 | Oct 1, 2025 |
| Boyster Julie | Chief Marketing Officer | Tax Withholding | 1,835 | $9.56 | $17,543 | Oct 1, 2025 |
| Lewis Darwin | — | Purchase | 450 | $10.85 | $4,883 | Sep 16, 2025 |
| BEINDORFF MICHAEL A | — | Sale | 200 | $11.35 | $2,270 | Sep 9, 2025 |
| Aure Carl | Chief Financial Officer | Tax Withholding | 16,610 | $13.10 | $217,591 | Aug 31, 2025 |
| Cunningham Kristen | Chief Sales Officer | Option Exercise | 17,752 | — | — | Aug 31, 2025 |
| Fife Steven R | President and CEO | Tax Withholding | 98,177 | $13.10 | $1,286,119 | Aug 31, 2025 |
| Neufeld Alissa | General Counsel | Option Exercise | 14,498 | — | — | Aug 31, 2025 |
| Boyster Julie | Chief Marketing Officer | Tax Withholding | 23,293 | $13.10 | $305,138 | Aug 31, 2025 |
| Neufeld Alissa | General Counsel | Award / Grant | 9,036 | — | — | Aug 26, 2025 |
| Boyster Julie | Chief Marketing Officer | Award / Grant | 13,102 | — | — | Aug 26, 2025 |
| Fife Steven R | President and CEO | Award / Grant | 48,193 | — | — | Aug 26, 2025 |
| Cunningham Kristen | Chief Sales Officer | Award / Grant | 12,349 | — | — | Aug 26, 2025 |
| Aure Carl | Chief Financial Officer | Award / Grant | 10,241 | — | — | Aug 26, 2025 |
| Aure Carl | Chief Financial Officer | Option Exercise | 2,401 | — | — | Jul 1, 2025 |
| Fife Steven R | President and CEO | Tax Withholding | 21,064 | $13.39 | $282,047 | Jul 1, 2025 |
| Neufeld Alissa | General Counsel | Tax Withholding | 2,799 | $13.39 | $37,479 | Jul 1, 2025 |
| Cunningham Kristen | Chief Sales Officer | Tax Withholding | 3,387 | $13.39 | $45,352 | Jul 1, 2025 |
| Boyster Julie | Chief Marketing Officer | Tax Withholding | 3,970 | $13.39 | $53,158 | Jul 1, 2025 |
| Lewis Darwin | — | Purchase | 370 | $12.86 | $4,758 | Jun 13, 2025 |
| Mauro Garry Paul | — | Purchase | 298 | $12.25 | $3,651 | May 9, 2025 |
| Cunningham Kristen | Chief Sales Officer | Tax Withholding | 3,659 | $12.14 | $44,420 | Apr 28, 2025 |
| Fife Steven R | President and CEO | Tax Withholding | 21,089 | $15.79 | $332,995 | Apr 1, 2025 |
| Neufeld Alissa | General Counsel | Tax Withholding | 2,799 | $15.79 | $44,196 | Apr 1, 2025 |
| Cunningham Kristen | Chief Sales Officer | Option Exercise | 3,000 | — | — | Apr 1, 2025 |
| Aure Carl | Chief Financial Officer | Option Exercise | 2,401 | — | — | Apr 1, 2025 |
| Boyster Julie | Chief Marketing Officer | Option Exercise | 3,668 | — | — | Apr 1, 2025 |
| Boyster Julie | Chief Marketing Officer | Tax Withholding | 2,890 | $18.56 | $53,638 | Feb 17, 2025 |
| Greer Raymond B | — | Sale | 8,000 | $20.15 | $161,200 | Feb 10, 2025 |
| Latham Cynthia | — | Sale | 4,450 | $20.02 | $89,089 | Feb 10, 2025 |
| BEINDORFF MICHAEL A | — | Sale | 5,850 | $19.54 | $114,309 | Feb 10, 2025 |
| Fife Steven R | President and CEO | Tax Withholding | 22,982 | $17.53 | $402,874 | Jan 1, 2025 |
| Boyster Julie | Chief Marketing Officer | Option Exercise | 3,667 | — | — | Jan 1, 2025 |
| Cunningham Kristen | Chief Sales Officer | Tax Withholding | 2,642 | $17.53 | $46,314 | Jan 1, 2025 |
| Aure Carl | Chief Financial Officer | Option Exercise | 2,401 | — | — | Jan 1, 2025 |
| Neufeld Alissa | General Counsel | Tax Withholding | 3,157 | $17.53 | $55,342 | Jan 1, 2025 |
| Lewis Darwin | — | Purchase | 227 | $16.00 | $3,632 | Dec 16, 2024 |