ROTH-STARK\2007 FILINGS\AUG 2 13G-ALLIANCE DATA\

Company

BREAD FINANCIAL HOLDINGS, INC.

Filed

August 3, 2007

Accession Number

0000950138-07-000615

A Schedule 13G is filed when a passive investor acquires more than 5% of a company's shares without intent to influence control. Learn more about SC 13G filings →