Direct Digital Holdings, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Walker Mark D | Chairman and CEO | Sale | 8,763 | $0.92 | $8,062 | — | Dec 4, 2024 |
| Walker Mark D | Chairman and CEO | Sale | 7,500 | $1.20 | $9,000 | 20,167 | Nov 29, 2024 |
| Walker Mark D | Chairman and CEO | Sale | 6,336 | $1.30 | $8,237 | 44,314 | Nov 22, 2024 |
| Walker Mark D | Chairman and CEO | Sale | 5,000 | $1.50 | $7,500 | 61,650 | Nov 19, 2024 |
| SMITH W KEITH | President | Sale | 313 | $1.80 | $563 | 76,978 | Nov 15, 2024 |
| Walker Mark D | Chairman and CEO | Sale | 3,401 | $1.55 | $5,272 | 66,650 | Nov 15, 2024 |
| Diaz Diana P | Chief Financial Officer | Tax Withholding | 1,514 | $3.59 | $5,435 | 8,396 | Oct 16, 2024 |
| Lowrey Maria Vilchez | Chief Growth Officer | Tax Withholding | 950 | $3.25 | $3,088 | 14,540 | Sep 12, 2024 |
| Lowrey Maria Vilchez | Chief Growth Officer | Option Exercise | 3,900 | — | — | 15,490 | Aug 22, 2024 |
| SMITH W KEITH | President | Tax Withholding | 7,989 | $2.64 | $21,091 | 44,369 | Jun 14, 2024 |
| Pillai Anu | Chief Technology Officer | Tax Withholding | 1,822 | $2.64 | $4,810 | 14,829 | Jun 14, 2024 |
| Walker Mark D | Chairman and CEO | Tax Withholding | 7,989 | $2.64 | $21,091 | 44,369 | Jun 14, 2024 |
| Leatherberry Antoinette Renee | — | Sale | 1,111 | $5.16 | $5,733 | 38,071 | Jun 14, 2024 |
| Locke Mistelle | — | Sale | 1,098 | $5.22 | $5,732 | 12,634 | Jun 14, 2024 |
| Cohen Richard | — | Sale | 1,111 | $5.16 | $5,733 | 38,183 | Jun 14, 2024 |
| Locke Mistelle | — | Option Exercise | 8,205 | — | — | 13,732 | Jun 12, 2024 |
| Cohen Richard | — | Option Exercise | 16,460 | — | — | 32,756 | Jun 12, 2024 |
| Walker Mark D | Chairman and CEO | Option Exercise | 20,300 | — | — | 52,358 | Jun 10, 2024 |
| Leatherberry Antoinette Renee | — | Option Exercise | 8,205 | — | — | 40,961 | Jun 10, 2024 |
| SMITH W KEITH | President | Option Exercise | 20,300 | — | — | 52,358 | Jun 10, 2024 |
| Pillai Anu | Chief Technology Officer | Option Exercise | 6,216 | — | — | 16,651 | Jun 10, 2024 |
| Walker Mark D | Chairman and CEO | Option Exercise | 9,970 | — | — | 81,973 | Apr 1, 2024 |
| Lowrey Maria Vilchez | Chief Growth Officer | Option Exercise | 2,105 | — | — | 12,103 | Apr 1, 2024 |
| SMITH W KEITH | President | Tax Withholding | 2,428 | $15.24 | $37,003 | 64,980 | Mar 20, 2024 |
| Pillai Anu | Chief Technology Officer | Tax Withholding | 617 | $15.24 | $9,403 | 11,868 | Mar 20, 2024 |
| SMITH W KEITH | President | Tax Withholding | 5,803 | $28.87 | $167,533 | 32,058 | Mar 18, 2024 |
| Pillai Anu | Chief Technology Officer | Tax Withholding | 2,961 | $28.87 | $85,484 | 10,435 | Mar 18, 2024 |
| Lowrey Maria Vilchez | Chief Growth Officer | Tax Withholding | 2,780 | $28.87 | $80,259 | 10,053 | Mar 18, 2024 |
| Walker Mark D | Chairman and CEO | Tax Withholding | 5,803 | $28.87 | $167,533 | 32,058 | Mar 18, 2024 |
| Diaz Diana P | Chief Financial Officer | Tax Withholding | 1,557 | $28.87 | $44,951 | 3,694 | Mar 18, 2024 |
| Diaz Diana P | Chief Financial Officer | Award / Grant | 5,251 | — | — | 5,251 | Mar 11, 2024 |
| Lowrey Maria Vilchez | Chief Growth Officer | Award / Grant | 10,090 | — | — | 12,833 | Mar 11, 2024 |
| Walker Mark D | Chairman and CEO | Award / Grant | 22,505 | — | — | 37,861 | Mar 11, 2024 |
| SMITH W KEITH | President | Award / Grant | 22,505 | — | — | 37,861 | Mar 11, 2024 |
| Pillai Anu | Chief Technology Officer | Award / Grant | 9,002 | — | — | 13,396 | Mar 11, 2024 |
| Locke Mistelle | — | Tax Withholding | 1,719 | $11.68 | $20,078 | 5,527 | Jan 25, 2024 |
| Locke Mistelle | — | Option Exercise | 7,246 | — | — | 7,246 | Jan 16, 2024 |
| SMITH W KEITH | President | Sale | 41,348 | $10.22 | $422,577 | 130,722 | Dec 11, 2023 |
| Direct Digital Management, LLC | — | Other | 410,000 | — | — | — | Dec 5, 2023 |
| SMITH W KEITH | President | C | 210,000 | — | — | 250,000 | Dec 5, 2023 |
| Walker Mark D | Chairman and CEO | C | 200,000 | — | — | 200,000 | Dec 5, 2023 |
| Lowrey Maria Vilchez | Chief Growth Officer | Option Exercise | 3,900 | — | — | 3,900 | Aug 22, 2023 |
| Walker Mark D | Chairman and CEO | Option Exercise | 20,097 | — | — | 20,097 | Jun 10, 2023 |
| Pillai Anu | Chief Technology Officer | Option Exercise | 4,587 | — | — | 4,587 | Jun 10, 2023 |
| Cohen Richard | — | Option Exercise | 16,296 | — | — | 16,296 | Jun 10, 2023 |
| Leatherberry Antoinette Renee | — | Option Exercise | 16,296 | — | — | 16,296 | Jun 10, 2023 |
| SMITH W KEITH | President | Option Exercise | 20,097 | — | — | 20,097 | Jun 10, 2023 |
| Walker Mark D | Chairman and CEO | Tax Withholding | 4,944 | $3.25 | $16,068 | 15,356 | Jun 10, 2023 |
| SMITH W KEITH | President | Tax Withholding | 4,944 | $3.25 | $16,068 | 15,356 | Jun 10, 2023 |
| Pillai Anu | Chief Technology Officer | Option Exercise | 6,216 | — | — | 6,216 | Jun 10, 2023 |