Viant Technology Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Vanderhook Timothy | CEO and Chairman | Disposition | 82,534 | $10.13 | $836,069 | 329,213 | Mar 10, 2024 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 61,229 | $10.13 | $620,250 | 456,306 | Mar 10, 2024 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,781 | $7.38 | $123,844 | 517,535 | Dec 10, 2023 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,784 | $6.64 | $111,446 | 534,316 | Sep 10, 2023 |
| VALDES MAX O | — | Sale | 5,147 | $4.30 | $22,132 | 75,060 | Jun 14, 2023 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,784 | $4.24 | $71,164 | 551,100 | Jun 10, 2023 |
| Williams Elizabeth Goodman | — | Award / Grant | 32,895 | — | — | 104,457 | Jun 2, 2023 |
| VALDES MAX O | — | Award / Grant | 32,895 | — | — | 80,207 | Jun 2, 2023 |
| Yang Vivian | — | Award / Grant | 32,895 | — | — | 80,492 | Jun 2, 2023 |
| Vanderhook Christopher | Chief Operating Officer | Award / Grant | 180,180 | — | — | 446,847 | Mar 10, 2023 |
| Vanderhook Timothy | CEO and Chairman | Award / Grant | 180,180 | — | — | 446,847 | Mar 10, 2023 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 38,707 | $4.13 | $159,860 | 567,884 | Mar 7, 2023 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,784 | $3.39 | $56,898 | 493,978 | Dec 10, 2022 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,784 | $4.86 | $81,570 | 510,762 | Sep 10, 2022 |
| VALDES MAX O | — | Award / Grant | 10,052 | — | — | 47,312 | Aug 23, 2022 |
| Williams Elizabeth Goodman | — | Award / Grant | 10,052 | — | — | 71,562 | Aug 23, 2022 |
| Yang Vivian | — | Award / Grant | 1,512 | — | — | 47,597 | Aug 23, 2022 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,784 | $6.16 | $103,389 | 527,546 | Jun 10, 2022 |
| Yang Vivian | — | Award / Grant | 24,510 | — | — | 46,085 | Jun 2, 2022 |
| VALDES MAX O | — | Award / Grant | 24,510 | — | — | 37,260 | Jun 2, 2022 |
| Williams Elizabeth Goodman | — | Award / Grant | 24,510 | — | — | 61,510 | Jun 2, 2022 |
| Vanderhook Timothy | CEO and Chairman | Award / Grant | 266,667 | — | — | 266,667 | Mar 15, 2022 |
| Vanderhook Christopher | Chief Operating Officer | Award / Grant | 266,667 | — | — | 266,667 | Mar 15, 2022 |
| MADDEN LARRY | Chief Financial Officer | Sale | 21,628 | $6.08 | $131,498 | 377,663 | Mar 15, 2022 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 16,784 | $9.41 | $157,937 | 399,291 | Dec 10, 2021 |
| Yang Vivian | — | Award / Grant | 15,000 | — | — | 15,000 | Dec 7, 2021 |
| MADDEN LARRY | Chief Financial Officer | Sale | 18,404 | $12.51 | $230,234 | 416,075 | Sep 13, 2021 |
| MADDEN LARRY | Chief Financial Officer | Tax Withholding | 75,521 | $17.73 | $1,338,987 | 434,479 | Aug 9, 2021 |
| MADDEN LARRY | Chief Financial Officer | Option Exercise | 15,000 | — | — | 525,000 | Feb 10, 2021 |
| Four Brothers 2 LLC | — | Option Exercise | 910,232 | — | — | 910,232 | Feb 10, 2021 |
| Vanderhook Timothy | CEO and Chairman | Option Exercise | 303,411 | — | — | 303,411 | Feb 10, 2021 |
| Vanderhook Christopher | Chief Operating Officer | Option Exercise | 250,625 | — | — | 250,625 | Feb 10, 2021 |
| VALDES MAX O | — | Purchase | 750 | $25.00 | $18,750 | 12,750 | Feb 9, 2021 |
| Williams Elizabeth Goodman | — | Award / Grant | 6,000 | — | — | 12,000 | Feb 9, 2021 |