Purple Innovation, Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Option Exercise | 9,826 | — | — | 9,826 | May 15, 2023 |
| Coliseum Capital Co-Invest III, L.P. | — | Other | 468,145 | $0.10 | $46,814 | — | Apr 27, 2023 |
| Roddy Jack | Chief People Officer | Other | 268 | — | — | — | Apr 27, 2023 |
| ZIER DAWN M. | — | Other | 424 | — | — | — | Apr 27, 2023 |
| McGarvey Casey Kale | Chief Legal Officer | Other | 1,811 | — | — | — | Apr 27, 2023 |
| DeMartini Robert | CEO | Other | 1,905 | — | — | — | Apr 27, 2023 |
| Anthos Pano | — | Other | 299 | — | — | — | Apr 27, 2023 |
| HOLLINGSWORTH CLAUDIA | — | Other | 418 | — | — | — | Apr 27, 2023 |
| HAYNOR ERIC SCOTT | Chief Operating Officer | Other | 1,386 | — | — | — | Apr 27, 2023 |
| ZEPF PAUL J | — | Other | 959 | — | — | — | Apr 27, 2023 |
| DICAMILLO GARY T | — | Other | 1,131 | — | — | — | Apr 27, 2023 |
| Ulrich George Turner | Principal Accounting Officer | Other | 55 | — | — | — | Apr 27, 2023 |
| KERBY JEFFERY SCOTT | Chief of Owned Retail | Other | 231 | — | — | — | Apr 27, 2023 |
| DeMartini Robert | CEO | Option Exercise | 111,470 | — | — | 135,278 | Mar 25, 2023 |
| HAYNOR ERIC SCOTT | Chief Operating Officer | Purchase | 138,598 | $2.75 | $381,143 | 138,598 | Mar 23, 2023 |
| KERBY JEFFERY SCOTT | Chief of Owned Retail | Purchase | 23,077 | $2.77 | $63,923 | 23,077 | Mar 23, 2023 |
| McGarvey Casey Kale | Chief Legal Officer | Option Exercise | 6,399 | — | — | 86,136 | Mar 15, 2023 |
| Ulrich George Turner | Principal Accounting Officer | Option Exercise | 4,252 | — | — | 5,515 | Mar 15, 2023 |
| Roddy Jack | Chief People Officer | Option Exercise | 10,665 | — | — | 26,842 | Mar 15, 2023 |
| Coliseum Capital, LLC | — | Purchase | 5,960,320 | $4.50 | $26,821,440 | 46,814,450 | Feb 13, 2023 |
| Roddy Jack | Chief People Officer | Option Exercise | 2,177 | — | — | 16,177 | Oct 25, 2022 |
| Varni Patrice Ann | Chief Marketing Officer | Option Exercise | 268 | — | — | 3,201 | Oct 1, 2022 |
| McGarvey Casey Kale | Chief Legal Officer | Purchase | 30,000 | $2.85 | $85,500 | 78,718 | Sep 16, 2022 |
| DICAMILLO GARY T | — | Purchase | 10,000 | $2.66 | $26,600 | 113,083 | Sep 7, 2022 |
| Roddy Jack | Chief People Officer | Purchase | 2,000 | $2.74 | $5,480 | 14,000 | Sep 6, 2022 |
| Varni Patrice Ann | Chief Marketing Officer | Tax Withholding | 77 | $3.44 | $265 | 2,933 | Sep 1, 2022 |
| Varni Patrice Ann | Chief Marketing Officer | Option Exercise | 268 | — | — | 2,819 | Aug 1, 2022 |
| Varni Patrice Ann | Chief Marketing Officer | Option Exercise | 268 | — | — | 2,627 | Jul 1, 2022 |
| Varni Patrice Ann | Chief Marketing Officer | Tax Withholding | 76 | $4.78 | $363 | 2,359 | May 28, 2022 |
| Roddy Jack | Chief People Officer | Purchase | 3,000 | $4.45 | $13,350 | 12,000 | May 24, 2022 |
| Gray Adam | — | Purchase | 716,280 | $4.78 | $3,423,818 | 40,854,130 | May 24, 2022 |
| Coliseum Capital, LLC | — | Purchase | 450,000 | $4.84 | $2,178,000 | 39,177,456 | May 19, 2022 |
| Coliseum Capital, LLC | — | Purchase | 2,083,347 | $4.68 | $9,750,064 | 37,110,072 | May 18, 2022 |
| Anthos Pano | — | Award / Grant | 17,947 | — | — | 29,920 | May 17, 2022 |
| HOLLINGSWORTH CLAUDIA | — | Award / Grant | 17,947 | — | — | 41,833 | May 17, 2022 |
| ZEPF PAUL J | — | Award / Grant | 23,075 | — | — | 95,906 | May 17, 2022 |
| DICAMILLO GARY T | — | Award / Grant | 19,998 | — | — | 103,083 | May 17, 2022 |
| ZIER DAWN M. | — | Award / Grant | 17,947 | — | — | 42,389 | May 17, 2022 |
| Roddy Jack | Chief People Officer | Purchase | 6,000 | $4.85 | $29,100 | 9,000 | May 17, 2022 |
| Roddy Jack | Chief People Officer | Purchase | 3,000 | $4.40 | $13,200 | 3,000 | May 13, 2022 |
| Coliseum Capital Management, LLC | — | Purchase | 420,000 | $4.46 | $1,873,200 | 35,026,725 | May 12, 2022 |
| DeMartini Robert | CEO | Option Exercise | 7,936 | — | — | 23,808 | Apr 3, 2022 |
| Anthos Pano | — | Purchase | 3,069 | $6.02 | $18,475 | 11,764 | Mar 31, 2022 |
| Anthos Pano | — | Purchase | 3,069 | $6.02 | $18,475 | 29,343 | Mar 31, 2022 |
| COLISEUM CAPITAL PARTNERS, L.P. | — | Purchase | 650,000 | $6.47 | $4,205,500 | 30,927,798 | Mar 30, 2022 |
| Coliseum Capital, LLC | — | Other | 7,000,000 | $6.10 | $42,700,000 | 30,277,798 | Mar 29, 2022 |
| McGarvey Casey Kale | Chief Legal Officer | Option Exercise | 1,018 | — | — | 48,718 | Mar 15, 2022 |
| Legg John A. | Chief Operating Officer | Tax Withholding | 353 | $6.81 | $2,404 | 3,645 | Mar 15, 2022 |
| White Verdi Ray III | Chief Retail Officer | Option Exercise | 804 | — | — | 804 | Mar 15, 2022 |
| Ulrich George Turner | Principal Accounting Officer | Option Exercise | 631 | — | — | 631 | Mar 15, 2022 |