WINMARK CORP — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| Nine Ten Capital Management LLC | — | Sale | 100 | $108.00 | $10,800 | 459,009 | Nov 1, 2016 |
| HEFFES BRETT D | CEO | Option Exercise | 3,000 | $31.19 | $93,570 | 113,500 | Oct 18, 2016 |
| Nine Ten Capital Management LLC | — | Sale | 274 | $108.02 | $29,597 | 459,109 | Sep 16, 2016 |
| Nine Ten Partners LP | — | Sale | 2,900 | $108.16 | $313,664 | 459,383 | Sep 7, 2016 |
| Zola Steven C | President, Winmark Capital | Gift | 100 | — | — | 48,888 | Aug 30, 2016 |
| Zola Steven C | President, Winmark Capital | Sale | 1,047 | $100.30 | $105,014 | 2,003 | Aug 10, 2016 |
| Zola Steven C | President, Winmark Capital | Sale | 20 | $98.90 | $1,978 | 3,050 | Aug 3, 2016 |
| MORGAN JOHN L | Executive Chairman | Gift | 4,500 | — | — | 873,654 | Aug 1, 2016 |
| Zola Steven C | President, Winmark Capital | Sale | 1,000 | $99.15 | $99,150 | 9,979 | Aug 1, 2016 |
| OLSON RONALD G | — | Sale | 2,000 | $99.56 | $199,120 | 551,859 | Jul 28, 2016 |
| OLSON RONALD G | — | Sale | 1 | $100.70 | $101 | 558,869 | Jun 20, 2016 |
| OLSON RONALD G | — | Sale | 505 | $100.41 | $50,707 | 558,870 | Apr 26, 2016 |
| OLSON RONALD G | — | Sale | 1,072 | $100.50 | $107,736 | 561,280 | Apr 22, 2016 |
| Zola Steven C | President, Winmark Capital | Option Exercise | 452 | $20.46 | $9,248 | 4,124 | Dec 13, 2015 |
| MACKENZIE KIRK A | — | Gift | 6,000 | — | — | 85,168 | Nov 23, 2015 |
| REYELTS PAUL C | — | Sale | 502 | $103.00 | $51,706 | 23,297 | Jun 15, 2015 |
| OLSON RONALD G | — | Sale | 2,200 | $92.46 | $203,412 | 568,192 | Jun 3, 2015 |
| WILSON MARK L | — | Sale | 3,000 | $92.37 | $277,110 | 33,000 | Jun 2, 2015 |
| WILSON MARK L | — | Sale | 1,586 | $91.12 | $144,516 | 36,414 | May 22, 2015 |
| OLSON RONALD G | — | Sale | 2,500 | $93.39 | $233,475 | 572,392 | May 20, 2015 |
| OLSON RONALD G | — | Sale | 144 | $92.10 | $13,262 | 575,911 | May 14, 2015 |
| MACKENZIE KIRK A | — | Disposition | 10,832 | $84.72 | $917,687 | 91,168 | May 14, 2015 |
| MORGAN JOHN L | Chairman & CEO | Disposition | 788,224 | $84.72 | $66,778,337 | 878,154 | May 14, 2015 |
| MORGAN JOHN L | Chairman & CEO | Sale | 788,224 | $84.72 | $66,778,337 | 878,154 | May 14, 2015 |
| MACKENZIE KIRK A | — | Sale | 10,832 | $84.72 | $917,687 | 91,168 | May 14, 2015 |
| MORGAN JOHN L | Chairman & CEO | Sale | 788,224 | $84.72 | $66,778,337 | 878,154 | May 14, 2015 |
| Zola Steven C | President, Winmark Capital | Gift | 60 | — | — | 43,992 | Jan 6, 2015 |
| OLSON RONALD G | — | Gift | 1,500 | — | — | 576,357 | Dec 23, 2014 |
| Zola Steven C | President, Winmark Capital | Gift | 145 | — | — | 44,052 | Nov 14, 2014 |
| MORGAN JOHN L | Chairman & CEO | Gift | 1,500 | — | — | 1,666,378 | Sep 8, 2014 |
| Zola Steven C | President, Winmark Capital | Option Exercise | 2,887 | $31.19 | $90,046 | 7,390 | Jun 25, 2014 |
| MORGAN JOHN L | Chairman & CEO | Purchase | 2,000 | $65.80 | $131,600 | 1,681,878 | Jun 16, 2014 |
| MORGAN JOHN L | Chairman & CEO | Purchase | 4,500 | $66.33 | $298,485 | 1,679,878 | Jun 10, 2014 |
| MORGAN JOHN L | Chairman & CEO | Purchase | 1,500 | $77.46 | $116,190 | 1,675,378 | Apr 21, 2014 |
| Goff Leah A | VP of Human Resources | Option Exercise | 1,250 | $16.52 | $20,650 | 4,300 | Mar 17, 2014 |
| Ishaug Anthony D | Chief Financial Officer | Option Exercise | 4,000 | $13.01 | $52,040 | 10,250 | Feb 4, 2014 |
| Phillips Dean B | — | Sale | 1,887 | $83.80 | $158,131 | 1,700 | Jan 23, 2014 |
| Phillips Dean B | — | Sale | 4,000 | $83.96 | $335,840 | 12,000 | Jan 17, 2014 |
| MACKENZIE KIRK A | — | Gift | 2,000 | — | — | 71,000 | Dec 31, 2013 |
| OLSON RONALD G | — | Sale | 3,683 | $83.50 | $307,531 | 577,857 | Dec 19, 2013 |
| Zola Steven C | President, Winmark Capital | Option Exercise | 2,500 | $22.15 | $55,375 | 4,503 | Dec 13, 2013 |
| WILSON MARK L | — | Option Exercise | 400 | $20.96 | $8,384 | 39,000 | Dec 12, 2013 |
| GRASSLE JENELE C | — | Option Exercise | 2,000 | $20.96 | $41,920 | 8,500 | Dec 10, 2013 |
| REYELTS PAUL C | — | Option Exercise | 400 | $20.96 | $8,384 | 7,400 | Dec 4, 2013 |
| MACKENZIE KIRK A | — | Option Exercise | 2,000 | $20.96 | $41,920 | 73,000 | Dec 2, 2013 |
| Phillips Dean B | — | Sale | 1,099 | $82.17 | $90,305 | 16,000 | Nov 21, 2013 |
| Phillips Dean B | — | Sale | 1,636 | $74.06 | $121,162 | 17,099 | Oct 29, 2013 |
| Phillips Dean B | — | Sale | 149 | $74.00 | $11,026 | 18,735 | Oct 24, 2013 |
| Phillips Dean B | — | Sale | 2,002 | $74.14 | $148,428 | 20,000 | Oct 18, 2013 |
| Phillips Dean B | — | Sale | 998 | $74.00 | $73,852 | 22,002 | Oct 2, 2013 |