Apple Inc. — Insider Transactions
Form 4 filings by directors, officers, and 10%+ shareholders
SEC rules require corporate insiders — including directors, executive officers, and any shareholder owning more than 10% of a company's shares — to report changes in their ownership within two business days of a transaction. These disclosures are filed as Form 4. Open-market purchases (code P) are generally considered the most meaningful signal, as insiders are spending their own money.
| Insider | Title | Type | Shares | Price | Value | Owns After | Date |
|---|---|---|---|---|---|---|---|
| CAMPBELL WILLIAM V | — | Sale | 1,300 | $144.58 | $187,954 | 262,148 | Jul 30, 2007 |
| CAMPBELL WILLIAM V | — | Option Exercise | 21,149 | $5.75 | $121,607 | 274,164 | Jul 30, 2007 |
| CAMPBELL WILLIAM V | — | Sale | 400 | $144.03 | $57,612 | 271,365 | Jul 30, 2007 |
| CAMPBELL WILLIAM V | — | Option Exercise | 1,000 | $5.75 | $5,750 | 254,015 | Jul 30, 2007 |
| OPPENHEIMER PETER | Chief Financial Officer | Sale | 135,625 | $144.28 | $19,567,975 | 14,143 | Jul 30, 2007 |
| CAMPBELL WILLIAM V | — | Sale | 1,300 | $145.29 | $188,877 | 264,124 | Jul 30, 2007 |
| CAMPBELL WILLIAM V | — | Sale | 717 | $144.98 | $103,951 | 271,674 | Jul 30, 2007 |
| Fadell Anthony | Senior Vice President | Option Exercise | 10,000 | $15.48 | $154,800 | 947 | Apr 30, 2007 |
| SERLET BERTRAND | Senior Vice President | Sale | 10,625 | $101.58 | $1,079,288 | 4,636 | Apr 26, 2007 |
| Fadell Anthony | Senior Vice President | Sale | 1,900 | $83.06 | $157,814 | 947 | Feb 6, 2007 |
| Fadell Anthony | Senior Vice President | Sale | 7,700 | $83.05 | $639,485 | 947 | Feb 6, 2007 |
| Fadell Anthony | Senior Vice President | Sale | 3,575 | $83.20 | $297,440 | 3,726 | Feb 6, 2007 |
| JOHNSON RONALD B | Senior Vice President | Sale | 10,000 | $84.42 | $844,200 | 149,890 | Feb 2, 2007 |
| JOHNSON RONALD B | Senior Vice President | Sale | 1,216 | $86.23 | $104,856 | 149,890 | Feb 1, 2007 |
| SERLET BERTRAND | Senior Vice President | Option Exercise | 20,000 | $11.84 | $236,800 | 15,261 | Jan 16, 2007 |
| SERLET BERTRAND | Senior Vice President | Sale | 4,722 | $95.58 | $451,329 | 15,261 | Jan 12, 2007 |
| SERLET BERTRAND | Senior Vice President | Sale | 500 | $94.85 | $47,425 | 15,261 | Jan 10, 2007 |
| SERLET BERTRAND | Senior Vice President | Sale | 10,209 | $83.78 | $855,310 | 40,261 | Dec 29, 2006 |
| SERLET BERTRAND | Senior Vice President | Gift | 1,000 | — | — | 65,261 | Sep 13, 2006 |
| SCHMIDT ERIC E | — | Purchase | 1,000 | $69.76 | $69,760 | 11,561 | Sep 5, 2006 |
| SERLET BERTRAND | Senior Vice President | Sale | 25,000 | $66.83 | $1,670,750 | 66,261 | Jul 31, 2006 |
| SERLET BERTRAND | Senior Vice President | Option Exercise | 20,000 | $11.84 | $236,800 | 91,261 | Jul 26, 2006 |
| SERLET BERTRAND | Senior Vice President | Sale | 20,000 | $61.80 | $1,236,000 | 91,261 | Jul 24, 2006 |
| SERLET BERTRAND | Senior Vice President | Option Exercise | 20,000 | $11.84 | $236,800 | 50,825 | Jul 21, 2006 |
| SERLET BERTRAND | Senior Vice President | Option Exercise | 20,000 | $11.84 | $236,800 | 91,261 | Jul 21, 2006 |
| SCHILLER PHILIP W | Senior Vice President | Sale | 50,000 | $57.34 | $2,867,000 | 256 | Jul 5, 2006 |
| Fadell Anthony | Senior Vice President | Purchase | 95 | $59.81 | $5,682 | 275 | Jun 28, 2006 |
| JOHNSON RONALD B | Senior Vice President | Sale | 2,900 | $72.26 | $209,554 | 149,890 | May 4, 2006 |
| JOHNSON RONALD B | Senior Vice President | Sale | 600 | $72.05 | $43,230 | 149,890 | May 4, 2006 |
| HEINEN NANCY R | Senior Vice President | Sale | 50,000 | $70.78 | $3,539,000 | 2,630 | May 3, 2006 |
| Fadell Anthony | Senior Vice President | Option Exercise | 6,872 | $8.56 | $58,824 | 577 | May 1, 2006 |
| Fadell Anthony | Senior Vice President | Option Exercise | 537 | $10.90 | $5,853 | 577 | May 1, 2006 |
| RUBINSTEIN JONATHAN | Senior Vice President | Sale | 77,293 | $70.90 | $5,480,074 | 28,140 | Apr 28, 2006 |
| SERLET BERTRAND | Senior Vice President | Sale | 20,000 | $69.03 | $1,380,600 | 90,825 | Apr 11, 2006 |
| SERLET BERTRAND | Senior Vice President | Sale | 13,296 | $70.24 | $933,911 | 90,825 | Apr 7, 2006 |
| TEVANIAN AVADIS | Senior Vice President | Option Exercise | 14,300 | $8.66 | $123,838 | 111,004 | Apr 7, 2006 |
| SERLET BERTRAND | Senior Vice President | Sale | 25,000 | $70.64 | $1,766,000 | 90,825 | Apr 6, 2006 |
| SCHILLER PHILIP W | Senior Vice President | Sale | 300 | $62.06 | $18,618 | 98,381 | Apr 4, 2006 |
| TEVANIAN AVADIS | Senior Vice President | Sale | 21,500 | $63.72 | $1,369,980 | 111,004 | Apr 3, 2006 |
| SCHILLER PHILIP W | Senior Vice President | Option Exercise | 800 | $12.30 | $9,840 | 135,881 | Apr 3, 2006 |
| SERLET BERTRAND | Senior Vice President | Sale | 1,100 | $62.86 | $69,146 | 115,825 | Mar 30, 2006 |
| COOK TIMOTHY D | Chief Operating Officer | Sale | 2,000 | $59.98 | $119,960 | 12,597 | Mar 24, 2006 |
| OPPENHEIMER PETER | Senior Vice President | Option Exercise | 250,000 | — | — | 149,768 | Mar 24, 2006 |
| SCHILLER PHILIP W | Senior Vice President | Tax Withholding | 114,375 | $59.96 | $6,857,925 | 135,881 | Mar 24, 2006 |
| SERLET BERTRAND | Senior Vice President | Tax Withholding | 114,375 | $59.96 | $6,857,925 | 140,825 | Mar 24, 2006 |
| HEINEN NANCY R | Senior Vice President | Option Exercise | 200,000 | — | — | 111,130 | Mar 24, 2006 |
| RUBINSTEIN JONATHAN | Senior Vice President | Tax Withholding | 112,707 | $59.96 | $6,757,912 | 140,433 | Mar 24, 2006 |
| TEVANIAN AVADIS | Senior Vice President | Tax Withholding | 91,500 | $59.96 | $5,486,340 | 111,004 | Mar 24, 2006 |
| TAMADDON SINA | Senior Vice President | Tax Withholding | 112,707 | $59.96 | $6,757,912 | 153,308 | Mar 24, 2006 |
| JOHNSON RONALD B | Senior Vice President | Tax Withholding | 112,707 | $59.96 | $6,757,912 | 149,890 | Mar 24, 2006 |